Following its minimalistic approach, the MUJI company logo is simple. By using a Helvetica typeface which is red in colour. Helvetica because of the simplicity and possibility of being read easily of the typeface. And the coloring red, because in The japanese, the color reddish is deeply rooted in Japanese looks.
So , how could MUJI do well for you?
Generally speaking, everything is not good for all of us; too many or too useful and we happen to be corrupted. But we all will need some things and to some extent we could defined by our choices of those things.
We may reveal to others in our choice of things which our taste excellent, bad, expensive, cheap, humble, flashy, snobbish or no preference at all.
MUJI concept is usually to make things as well and as cleverly as possible at an acceptable price, for the thing to get ‘enough’ inside the best impression of the word, and this kind of ‘enough’ is good for you since it removes status from the product/ consumer formula and replaces it with satisfaction.
MERCHANDISE FITNESS 70
There is certainly an old Western saying that will go “Eat in measure and defy the physician. ” The deeper meaning of the proverb lets us know the key to a normal life is to eat an adequate or perhaps fit volume; and ideas that by exercising just a little self-restraint, if we reduce the measure by 100% to talk about 80%, rather than joyless work out in excessive self-control, we will create a joyful, well-balanced and healthy and balanced life.
MUJI has always been committed to the quest for adequacy, of designing items that are truly fit because of their purpose. The Japanese word to get craftsmanship is definitely monozukuri, and have place it at the extremely heart of our products; MUJI does not aim to make just adequate goods, but products imbued with craftsmanship. We now have taken an extremely minimalist procedure, always requesting such inquiries as: “Is this important? ” or “Is this going too far? “
PRODUCT FITNESS 80
We constantly question whenever we have utilized excessive elements; whether products are overpackaged, or are their very own sizes and weights a lot of; can we reduce waste inside the ordering, developing or vehicles of products? MUCH LESS IS MORE.
MUJI constantly physical exercises self-restraint inside the design and manufacture of its products; it could be frustrating reducing an item to its basics, but with
practice it might be natural as well as enjoyable. MUJI hopes that as a universe society, all of us will select a sustainable way for the more benefit of the Mother Earth and everything her persons.
“Product fitness 80” reflects MUJI’s motivation to educate themselves by looking at our own “adequacy” (fitness) now, and is our message for the world.
MUJI PRODUCTS
• MUJI is known for its special design, which can be continued throughout its a lot more than 7, 000 products.
• MUJI product style, and brand identity, is based around the selection of materials, a streamlined production processes, and minimal packaging.
• MUJI products have a limited colour selection and are exhibited on shelving with little packaging, showing only useful product. • MUJI’s no-brand strategy does mean its products happen to be attractive to clients who like unbranded products for purely aesthetic factors.
MARKABLE UMBRELLA
Many umbrellas appearance the same when ever stuffed within a damp bucket near the entrance of a restaurant. MUJI’s Markable Umbrella has a tiny cycle at the basic of its
deal with so their owner can easily customize it with a elegance, tag or perhaps piece or possibly a ribbon. The only intervention that was made to the existing umbrella is drilling a hole into the end of the manage.
GOOD BUILT IN SOCKS
MUJI’s famous Good Fitted clothes were designed with a right angle for a better, more tight fit gowns less likely to bunch up inside shoes.
ASH COUCH
This Western Zen influenced chair encapsulates all the tenets that MUJI stands for. User-friendly and very functional, this chair is definitely the ultimate solution for when ever stranded with extra guests. Made with Lung burning ash wood. Easily stackable, these chairs could be stored without taking up much space and brought out when required
. PORTABLE TABLE TENNIS ARRANGED
TRANSLUCENT PLAYING CARDS
MUJI + THONET
Thonet, the most well-known furniture manufacturer in the world plus the German company of top quality furnishings, is usually producing a simplified form of bentwood and tube steel furniture for the Japanese retail sequence Muji. James Irvine has established
the Bentwood collection, influenced by
the 214 chair, although
Konstantin Grcic has designed the
Tubular Steel collection
depending on Bauhaus
designs.
MUJI + MACHINE
In 2001, Muji and Machine Motors developed the Muji Car 1000. This gas efficient, low-emission and low-cost limited edition, aimed to incorporate recycled materials wherever possible and had limited polish. Following Muji’s no-brand strategy the auto had not any logos.
MUJI + PROFANO
MUJI and SEGLAR have partnered to create fresh ‘LEGO stones and paper’ kits, a DIY doll set that lets users construct 3D animals and other figures, which includes functioning rotating tops and toy planes. Users can also invent their own custom designs by reducing and striking paper to work with with the SEGLAR pieces, comprising regular and jointed SEGLAR blocks and caps to allow the safeguarded fastening of paper inbetween.
PACKAGING
When presentation products, MUJI seeks not to adorn all of them but rather to focus on their normal colours and shapes. For that reason, MUJI uses bulk product packaging and place products in basic, uniform pots. Faithful to our philosophy of simplicity, this approach is also in line with their policy of saving resources and reducing spend. Thus, almost all MUJI items appear on store shelves in simple packaging bearing only product-related information and an amount tag.
PRODUCT PACKAGING
MUJI uses plain darkish paper or plain cellophane paper with just the identity MUJI created in reddish.
MUJI STORES ACROSS THE GLOBE
MUJI features almost 200 stores in the following countries as of now: UK, France, Ireland in europe, Sweden, Italy, Norway, Australia, Spain, Chicken, Poland, England, Hong Kong, Singapore, Korea, Taiwan, China, Thailand, Indonesia, Philippines, Malaysia, UNITED STATES and ofcourse Japan.
In 2006 Muji placed its first international design competition, “Muji Award 01”.
It requires taking a watch of the world, listening to advice from the wisdom of the predecessors, discovering the benefits of something that have been used for a long period of time and translating these kinds of ideas into the design of goods that are according to our current lifestyle. MUJI is looking to recieve classic and convincing designs coming from around the world.
These are generally the prize winning entries via MUJI Award 2003.
HAY STRAW
GOLD AWARD
The first meaning in the term “straw” was “wheat straw”. Straws of whole wheat are forms created naturally; they are elements that come back to the ground. There’s no waste in either the shape alone, or in its actual lifestyle.
TRASH PACKS FOR OUTDOORS
SILVER PRECIOUS METAL PRIZE
A waste bag that easily stands up by itself. If you take advantage of the triangular bunch that originated in Sweden and has been employed for years pertaining to serving milk for college lunches in Japan, a feeling of stability was achieved, as the tendency to worry about the actual material of the handbag has been decreased.
TACHIA MAT
BRONZE PRIZE
There is a tiny town in the centre city of Taiwan called “Tachia. “Tachia Mat” is redesigned from the regular Tachia hay mat, causes it to be into a fitted bed sheet that protects the bed entirely, instead of the traditional one-piece type that simply sits on top of your bed. Today energy-saving is considered being a critical concern, and
“Tachia Mat” is definitely an item that will bring a fresh and cool aura. Comparing to the machine-made mats, the material of “Tachia Mat” is much more flexible and foldable seeing that it’s handmade.
GRANDPA’S NAIL HOOK
BRONZE REWARD
My grandfather non-chalantly pounded nails into articles and strung various items on them. In order that things did not fall off these nails, this individual unconsciously smashed them in at an angle. In my experience, these felt like the most realistic sort of hook you could get. When a simple toenail would have sufficed, I manufactured a few adjustments. It minted me that if you may secure a nail for a arranged angle and length each time
then you could possess
beautiful hooks
anywhere you could
pound a fingernail in.
CAMELIA WASHING UP THE LIQUID
FERMET� PRIZE
The camellia oleifera abel is a type of wild camellia that increases wild in the mountains of Taiwan. After having taken off all of this edible oil, the residue is usually ground into a powder; this really is called “tea powder”. This “tea powder” not only provides antibacterial and odor reducing properties, additionally, it breaks down essential oil, and is significantly suited to cleaning dishes. As tea essential oil is included, it truly is mild around the user’s skin and has got the added advantage of being delicate on the environment. Since it is usually something born from waste materials, it is very inexpensive.
SECOND SKIN
DURET� PRIZE
“Second Skin” is a double layered with 2 different textured factors – the exterior layer becoming waterproof and protective, the lining layer being soft and delicate. It has the cabability to transform alone and help you adapt to virtually any situations – Use as being a Towel, Changing Room, carrier or Water resistant Poncho.
AN EXACT STAPLER
BRONZE AWARD
At the time you usually make use of a stapler, you can’t seem to arrange the staple up where you need it to be, which frequently leads to problems. To solve this type of problem, a great indentation arranged with the corner of the daily news has been arranged, making it possible for you to drain a staple in precisely the place you want it to look.
CONTROVERSY
While MUJI incorporates a large number of sustainable concepts into its operations, there’s continue to a long way to visit before it might be labeled a really environmentfriendly manufacturer. Its products consist primarily of unsustainable materials like plastic material and polyester, and most of its product manufacturing is performed in China and tiawan, Indonesia and Vietnam, countries with questionable labor techniques. As for the criteria themselves, the organization says it has established its very own Ryohin Criteria that are stricter than current laws, but it fails to point out what those standards will be.
Sometimes it can more difficult to resist than to act. As designers we’re easily tempted to renew, replace or change things. One of the benefits of working together with Japanese no-brand MUJI can be using what already exists, simplifying, actually leaving issues alone, creating objects that blend into the environment rather than producing a strong draw.
KONSTANTINE GRCIC
If you want something that doesn’t bother your aesthetics. At MUJI you can always find things that don’t conflict. Minimalism and anonymity are the two components which make in the essential characteristics of the MUJI. MUJI keeps a panel of style consultants but , in keeping with the low-key characteristics, doesn’t flaunt their names. The aim of supplying quality goods but with out branding, despite the fact that many of the designers behind the items are renowned names.
ENZO MARI
To produce the company so that it retains it is authenticity while connecting with all the country in which it is expanding is important. “This stage is very important because it is in this that Muji differs from other brands. Zara is usually Zara. Just about every Zara is definitely the same. Every Chanel is a same. Nevertheless MUJI is not the same. In each nation, we accumulate collaborators, ” he said, explaining that the company’s products have advanced uniquely in different parts of the world. All the products have the brand’s distinctive minimalism and yet you will discover details that set these people apart. “Only being bigger is not really the final goal for all of us, ” stated Hara. “Muji people may hurry. “
It’s tantalising to imagine MUJI — having its pristine, precise and clean aesthetic — encountering the vibrancy of colour and patterns associated with India. “Traditional Indian creativity is very interesting, I think, ” said Hara. “The taste, the choice of coloring, the use of material, the quality of handmade items, all the extremely complicated habits. ” Regrettably, in spite of this kind of, there is no possibility of Muji expanding to India in the next 3 years. “I believe Mumbai is an extremely good probability. Maybe, ” he said
MUJI & INDIA
Ryohin Keikaku Co, the operator of MUJI-brand household goods retail shops, is definitely hoping to grow into the Of india market in two to three years, Chairman Tadamitsu Matsui stated in 2008.
Kenya Hara visited India when MUJI participated inside the Wills India Fashion Week in Delhi in Mar 2012.
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