Lasting Housing Presented Case Authors and Situations: • Foreword • MurraySilvermanandTomThomas(SanFranciscoStateUniversity)-Kimpton Hotels: Handling Strategy and Environmental Durability • TerenceTsaiandShuboLiu(ChinaEuropeInternationalBusinessSchool) -Hunghom Peninsula in Hk: A Realistic Require Corporate Cultural Responsibilities • CharlesCorbett(UCLAAndersonSchoolofManagement)-The ReUse People: Turning Scrap into Sales • Winnersofthe2012oikosCaseWritingCompetition • Forthcomingcaseteachingeventsandothernews • Howtosubscribe.
one particular “BedZED”bytelex4. CreativeCommonsLicense. Attribution2. 5Generic(CCBY2. 5). Foreword Dear reader, ThetopicofourSpring2012issue isSustainableHousing. Ourhomes, officesandotherbuildingscause awholerangeofenvironmental impacts, includingcarbondioxide emissions, relatedtotheuseof energyfortheheating, lighting andrunningofthesebuildings; productionofconstruction elements; anddeconstructionof buildingsattheendoftheirlife. Inaddition, homelessnessand urbanslumsaresomeofthesocial problemsrelatedtothetopicof sustainablehousing. Inthisissuewepresentthree casesfromtheoikosonlinecase collection.
TheKimptonHotels case(byMurraySilvermanandTom Thomas)describestherolloutof amajorenvironmentalinitiative (“EarthCare”programme)atthe chainofboutiquehotels.
Terence TsaiandShuboLiuwriteabouttheir caseHunghomPeninsulainHong Kongandthecontroversyinvolved intheproposeddemolitionofthe never-occupiedresidentialbuilding complexofHunghomPeninsula.
Ourthirdcase–TheReUsePeople (byCharlesCorbett)–alsofocuses onthebuildingdeconstruction processandgivesanaccountof anorganisationthatspecialises indeconstructionwiththeaimof reusingasmuchofthematerialsas possible, hencekeepingthemoutof landfill. Youwillfindseveralothercases onsustainablehousingintheoikos onlinecasecollection. Youmay beinterestedtochecktheLiving Homescase(byRebeccaHennand AndrewJ. Hoffman)whichdescribes astart-upcompanyoffering “green”, prefabricatedhomes.
The HaywardLumberCompanycase tracesthegreeningofHayward LumberCompany, whichdecidedto switchtoForestStewardshipCouncil (FSC)certifiedlumbertomeeta growingdemandforgreenbuilding materialsinCalifornia. Another California-centredcaseisThe AmbroseHotelbyMagaliDelmasand CharlesCorbettthatdescribesecolabellingstrategiesofaCaliforniabasedhotel. Adifferentangletothe sustainablehousingproblemistaken byLisaJonesChristenseninthe caseJamiiBoraandKaputeiTown: thiscaseoutlinesanentrepreneurial solutiontotheproblemofurban slumsinNairobi(Kenya)andthe processofcreatinganinnovative newtown.
Finally, thecaseThe Mountain’sInstitutesEarthBrick MachinebyJohnBuffingtonandTed Londonexposesthechallengesof growinganon-profitorganisation– TheMountainInstitute(TMI)–that producesenvironmentally-friendly bricksfromdirt, allowingforlow costconstructionofhousingand otherstructures. Fromtheecchcasecollection, otherinterestingcasesdealingwith environmentalandsocialaspects ofhousingareZETACommunities (StanfordBusinessSchool)–a net-zeroenergy, premade housingcompany;
ProjectFrog (DardenBusinessPublishing)–a sustainable-buildingmanufacturer transitioningfromstart-uptothe nextphaseofgrowth; Alarcity Housing(IBSCenterforManagement Research)–ethicalpoliciesand practicesofacorporationinthe Indianhousingconstructionindustry;
TheOrchidEcotel(IveyPublishing) –anenvironmentally-friendly hotelinIndia; and, finally, Dharavi (HarvardBusinessPublishing)–redevelopmentofthelargestslumin Asia.
Wehopethatyouwillenjoy readingtheSpring2012issueand discoveringorganisationsthatdeal witharangeofenvironmentaland socialproblemsrelatedtohousing.
Asusually, wewouldbevery happytoreceiveyourfeedback, includingsuggestionsfornewissues, [email protected] oikosinternational. org. LiudmilaNazarkina oikosCaseQuarterlyEditor NextissueofoikosCaseQuarterly (Summer2012)willbefocused onthetopicofCross-Sector Partnershipsandwewillfeature thefollowingcases: • “BuildingandScalingaCrossSectorPartnership: Oxfam America&SwissReEmpower FarmersinEthiopia”by JonathanDoh, TedLondon andVasiliaKilibarda • “CorporateSocial Engagement: HowAramex CrossesBoundaries”byLuk VanWassenhoveandLea Stadtler • “Transformingtheglobal FishingIndustry: TheMarine StewardshipCouncilatfull sail?
“byAileenIonescuSomers, UlrichSteger, AlexanderNickandOliver Salzmann two 2 Spring2012Issue6|www. oikosinternational. org/academic KimptonHotels: BalancingStrategyand EnvironmentalSustainability by Murray Silverman and Tom Thomas The truth Story topmanagementcommitment, use ofcross-functionalteams, employee engagementandcommunication methodsused. Thereweretwo basicgroundrulesfortherollout. First, newinitiativeshadtoreduce costs, havenonetcostimpactand investmentshadtohaveamaximum 12monthpayback. Second, new initiativescouldn’tadversely affectcustomerperceptionsor fulfillment.
“Students often get so wrapped up in the pursuits that they believe that an organization can easily introduce, they will lose program the difficulties linked to implementing projects: How do you engage employees and managers? How can you embed fresh values and initiatives in the organizational traditions? ” webelievethattheimportance ofembeddingsustainabilityinto organizationsisnotgivenenough attention. Kimptondoesan excellentjobofinstitutionalizing durability, providingstudents withanopportunitytoseehowthey didit.
Wehavesuccessfullyintroducedthis caseinenvironmentalmanagement, business&societyandstrategic managementcourses. Topicsthat canbeusedtoinitiateorfocus discussionforeachofthethree coursesarelistedbelow: Technique course–creating sustainablecompetitiveadvantage, branddifferentiation, cost savingsandtoplinebenefits, first moveradvantages, cause-related marketing, aligningstrategyand structurewithcorevalues, andthe integrationofstrategicmanagement andenvironmentalvalues.
Business & Society course– corporatecitizenshipandsocial responsibility, stakeholderrelations, socialcapital, strategicphilanthropy andtheintegrationofstrategic managementandenvironmental principles. forshareholdersandsocietyby leadingtheirorganizationstoward greatersocialandenvironmental sustainability. Hereceivedhis MasterofPublicPolicy(MPP)degree fromtheUniversityofMichigan, AnnArbor, andanMBAandPh. Deb. inBusinessandPublicPolicyatthe UniversityofCalifornia, Berkeley. Dr . Silverman, Doctor Thomasandthree colleaguescreatedSFSU’sMBA EmphasisinSustainableBusinessin 3 years ago.
TheSFSUCollegeofBusiness wasrecognizedrecentlybythe AspenInstitute’sBeyondGrey Pinstripesasoneofthetopbusiness schoolsintheworld(#16)at integratingsocialandenvironmental issuesintoitscurriculum. Kimpton’sfounder, BillKimpton, iscreditedwithinventingthe “boutique”hotelsegmentin1981. By2005, KimptonHotelswas comprisedof39hotelsthroughout NorthAmericaandCanada, every onedesignedtocreateauniqueand exceptionalguestexperience. Animportantaspectoftheir effortstoestablishtheKimpton brandwasthedevelopmentand rollouttoalloftheirhotelsof amajorenvironmentalinitiative theynamedEarthCare.
EarthCare wasbuiltonanalreadyestablished commitmenttoenvironmentaland socialresponsibility. TheirHotel Tritonwasamodelfortheprogram, asitalreadyincludedinitiatives suchas: energyefficientlighting solutions, low-flow/highpressure showerheadsandsinkaerators, and toiletsthatreducewateruse, linen andtowelreuseprogram, non-toxic, non-allergenic, allnaturalcleaning goods, lowVOCpaintsusedto paintwallsandceilingsandmore. Plannedfutureinitiativeswentwell beyondthoseintheTritonHotel. Thecasedetailstheinternal implementationprocess, including Teaching the Case.
TomThomasandIwantedtowritea casethatshowedthatsustainability couldbeintegraltotheoverall strategyofthebusiness. We wantedbothstrategyandbusiness sustainabilityinstructorstoembrace it. Thiscasedemonstrateshow sustainabilitycanleadtobothtop lineandbottomlinebenefits. Also, MurraySilvermanisaProfessor ofManagementintheCollegeof BusinessatSanFranciscoState University. HereceivedhisM. S. inIndustrialAdministrationfrom PurdueUniversity’sKrannert SchoolandhisPh. D. inBusiness fromStanfordUniversity. Teacher Silvermanteachesintheareasof Business&SocietyandBusiness& theNaturalEnvironment. TomE.
ThomasisanAssociate ProfessoratSanFranciscoState University, whereheco-directs (withMurraySilverman)theCenter forEthicalandSustainableBusiness. Histeachingandresearchare focusedonhelpingfutureexecutives andmanagerscreategreatervalue Murray Silverman a few Tom Jones Spring2012Issue6|www. oikosinternational. org/academic Environmental course– environmentalimpactsinthe hotelindustry, potentialfor financialbenefitsofenvironmental initiatives, industryenvironmental leadership, voluntaryinitiativesand self-regulation, institutionalization ofenvironmentalcommitment, green-washing, andtheintegration ofstrategicmanagementand environmentalvalues.
Inteachingthecase, wetypically focusfirstonwhetherthereisa ‘businesscase’forEarthCare. This allowsustointroducetop-lineand bottomlineconsiderationsaswell astangibleandintangiblebenefits. Thesecondareaoffocusis institutionalization. Studentsoften getsowrappedupintheinitiatives thattheybelieveanorganization canintroduce, theylosetrackof thedifficultiesassociatedwith implementinginitiatives: Just how doyouengageemployeesand managers? Howdoyouembed newvaluesandinitiativesinthe organizationalculture? Thiscase iswellsuitedtoexploreboththe ‘businesscase’andtheissueof institutionalization.
Webelievethereisadearthof casesthatallowstudentstoexplore theprocessofinstitutionalizing andembeddingsustainabilityinto organizations. WeofferanMBA courseinManagingtheSustainable Businessthatfocusesonthe internalaspectsofintroducingand embeddinginitiatives. Wewant ourstudentstobe’intrapreneurs, ‘ changeagentswhocanact fromwithintheirorganizations, whethertheyareinmarketing, HUMAN RESOURCES, operations, and so forth Twocasesthatwe havefoundtobeexcellentinregard totheinternalissuesandprocesses associatedwithintroducingchange areHermesMicrotechandWalMart’sSustainabilityStrategy(A).
Favorite Cases challengesdidtheyfaceandhow didtheydealwiththosechallenges? HereatSanFranciscoState University, weestablishedour CenterforEthicalandSustainable Businessin2010. Oneofour initiativesisaCasewritersForum. Theinitiativewouldincludea varietyofeffortstopromote andsupportthedevelopmentof businesssustainabilitycasestudies byfosteringcollaborationamong leadingsustainabilitycasewriters whoteachatbusinessschoolsin theSanFranciscoBayArea, and providingincentivesandmentoring supporttohelpfacultydevelopand applycasewritingskillsinthearea ofbusinesssustainability.
New Case Development Case Purchase Information Wewouldliketoseemorecases thatfocusontheintroductionof sustainabilityinitiativesinlarger businesses. Whileitisofteneasier togetpermissiontowritecasesin start-upsandsmallenvironmentally orientedbusinesses, weneedmore casesrelatingtolargercorporations, asmanyofourstudentswillbe workingthere. Iwouldespecially liketoseethefocusontheinternal method. Whowasthedriver? What Inspectioncopyofthecase “KimptonHotels: Balancing StrategyandEnvironmental Sustainability”isavailablefrom theoikosCaseCollection.
Please contactMurraySilvermanand TomThomasforpermissionrights. Thiscaseisalsopartoftheoikos CaseCollectionbook(Volume 1): CaseStudiesinSustainability ManagementandStrategy publishedbyGreenleaf. 4 4 “Swallowtail”bytanakawho. CreativeCommonsLicense. Attribution2. 5Generic(CCBY2. 5). Spring2012Issue6|www. oikosinternational. org/academic HunghomPeninsulainHongKong: ARealistic CallforCorporateSocialResponsibilities by Terence Tsai and Shubo Liu The Case Account Hunghomwaslatersoldtothe privatepropertydeveloperswho originallybuiltthecomplex.
The developers, NewWorldDevelopment CompanyLimited(NWD)andSun HungKaiPropertiesLimited(SHKP) cameupwithareconstruction proposalforHunghomPeninsula: demolishandredevelopthearea intoaluxuriousprivateestate. However , theintentiontodemolish thenever-occupiedHunghom Peninsulacameunderheavy criticismfromthepublicinlarge partbecausethedemolition processwouldproduceextensive pollutiontotheenvironment, which violatedbothsocialpartiesand thecompanies’corporatemission ofbeingresponsibletothesociety. Underthesecircumstances, the managementteamhadtowithdraw thedemolitionplanandreconsider theirdecision.
Afterthedevelopers thoughttwiceaboutalltherelevant parties’interestsandtookcorporate socialresponsibilityintoaccount, theygaveupthedemolitionplan anddecidedtoconductanextensive internalreconfigurationand renovationtoupgradetheproperty tomedium-gradeprivatehousing estatestandard. “The case offered as a great example to students plus the future managers and provided insight how business earnings could be well balanced with environmental concern and social responsibility. ” information. Thiscasehadbeenusedinboth MBAandEMBAcoursesinBusiness Ethics, thelastmoduleofBusiness Strategicclass.
Duringtheclass, thecaseprovokedholisticthinking ofstrategicmanagementaswellas discussionofbusinessenvironment analysisandstakeholderanalysis. Themajorlearninganddiscussions fellonStakeholderAnalysisbythe case. The(A)and(B)casesvividly presenta’stakeholderdilemma’ tocasereadersandpermitteda detailedstakeholderanalysis: to predicttheresponsesofdifferent stakeholdersoftherealestate project, studentsperformboth quantitativeandqualitative examines. Theclassparticipantsfoundthe caseusefulbecausethecase pointedouttostudentsthe importanceofissuesassociated withbusinessethicsandreviewed theroleofcorporatesocial responsibilityinbusinessstrategy.
Inaddition, thecaseservedasa goodexampletostudentsandthe futuremanagersandgaveinsight onhowbusinessprofitabilitycould bebalancedwithenvironmental concernandsocialresponsibility. Itgavestudentsagoodchanceto analyzestakeholders’needsand businessenvironmentandreminded studentsthatbesidesprofit, companiesalsoneededtotake socialresponsibilityandbusiness ethicsintoaccountwhentheymake decisions. Theteachingflowcanbeseenfrom thefollowingquestions: 1 . Whatfactorsshouldthe developersconsiderinmaking thedecision? Whoarethe involvedstakeholders? (Acase) 2 .
Whichproposalshouldthe developerschoose? Why? (A case) 3. WhatroleshouldtheHong KongGovernmentplayinthis incident? (Bcase) Theresidentialbuildingcomplex ofHunghomPeninsulawasbuilt undertheHongKonggovernment’s PrivateSectorParticipationScheme (PSPS)programthatwasintended toprovidehousingformiddleclass residentsatadiscountedprice. Duetoaneconomicdownturnand ashrinkingrealestatemarket threateningpropertyvalues, Terence Tsai Shubo Liu TerenceTsaiisanassociate professorinManagementandthe DirectorofCaseDevelopment CentreofChinaEurope InternationalBusinessSchool.
Hisresearchinterestsinclude ManagementofMultinational /TransnationalCorporations (MNCs), Globalizationof ChineseEnterprises, Ideal EnvironmentManagementand Cross-CulturalManagement. ShuboLiuisadoctoralstudent attheEdinburghUniversity BusinessSchoolandResearch AssistantattheChinaEurope InternationalBusinessSchool. HisPhDtopicisGreenInnovation andheisworkingwithTerence ondevelopinganumberofcases ofsustainabilityinnovationin MNCsinChina. Teaching the situation Wedevelopedthecasebased onaMBAin-classdiscussionina selectivecourseofSustainability DevelopmentandStrategyat CEIBS.
Oneoftheclassparticipants wasfromHongKongandhetold thestoryofHunghomPeninsula project. Boththeinstructorand otherparticipantsfoundthisstory interestingandthuswedecided todevelopthestoryintoagood teachingcasewithadditional 5 Spring2012Issue6|www. oikosinternational. org/academic 4. Whatwastheunderlyingcause ofthiscontroversialincident? (Bcase) 5. Whatwouldyoudoifyouwere thedecisionmaker? What bettermeasureswouldyou takeifyouwereinasimilar scenarioorinthefuture? (C case) 6th. Thedeveloperschangedtheir mindin2weekstime. What areyouropinionsoftheirnew decision? Pleasecommenton theseactions. (Ccase) 7.
Whatistheissue’simpact onHongKong’sbusiness environment? (Ccase) Favorite Cases Welikeusingthe”SinyiReal EstateinTaiwan”case(Ivey Publishing, 9B08M77). Thiscase portraystheimportanceof corporatecultureandbusiness ethics. Italsogivesanexample thatafirmcanusebusinessethics asitsdifferentiationstrategy. ThecaseillustratesSinyiReal Estate’sinnovativeHRandservice practices. becomingmainstreamforthey notonlyhelpfirmsuseresources moreeffectivelybutalsopavethe wayforsustainabledevelopment. Successfulcasesinthisfieldare worthmorestudiesandsharing withothers. Case Buy Information New Case Development.
Wehavedoneseveralroundsof interviewswithGeneralElectric andPhilipsinChinatoinvestigate bothfirms’greeninnovation processes. Currentlyandinthe future, eco-innovationsare Inspectioncopyofthecase “HunghomPeninsulainHongKong: ARealisticCallforCorporate SocialResponsibilities”isavailable fromtheoikosCaseCollection. Thiscaseisavailableforpurchase fromecch: PartA(710-046-1), PartB(710-047-1)andPartC (710-048-1). 6 1 “MEC’sgreenroofamongothers”by416style. CreativeCommonsLicense. Attribution2. 5Generic(CCBY2. 5). Spring2012Issue6|www. oikosinternational. org/academic The Recycle People:
Turning Scrap in to Sales by Charles Corbett The situation Story procedures, butoftendonot havethefinancialslacktodoso. Second, thecasepresentsagood vehiclefordiscussingthetradeoffsbetweenvariousapproaches togrowth, oneofwhichisorganic, theotheravariationonfranchising. Thecasealsoshowshowgood managementsystems(inthiscase, fordeconstructionprocess, storage, logistics, and so forth )canhelpavoidlarge amountsofwasteunnecessarily goingtolandfill. Manyofthe deconstructedmaterialscould besalvagedandsoldlocally, or inMexico, ordonatedtocharity (Habitat).
TheReUsePeoplefilla needbyconnectingasupplyand ademandthatalreadyexistbut indifferentplaces; onecanthink ofTRPasapipelinebetweenthat supplyanddemand. “When I take advantage of the case in UCLA, Ted Reiff is generally able to join the class debate, which obviously adds even more insight to the discussions. Teachers teaching this situatio elsewhere in the usa could consider inviting one of many regional managers to join your class discussion, to get much deeper insight into just how TRP can be run. “
Thecasewaswrittentobeused inacourseonenvironmental managementor(social) entrepreneurship, primarilyto CharlesCorbett, Ph. G., isprofessor ofOperationsManagementand EnvironmentalManagementat theUCLAAndersonSchoolof Management.
Hisresearchand teachingfocusonoperationsof entrepreneursandsmallbusiness, andonsustainabilityandoperations. Hisresearchhasbeenpublishedin theleadingjournalsinthefield, andhehasbeeninvitedtopresent over100seminarsandlectures atinstitutionsandconferences worldwide, includingoveradozen keynotesandtutorials. Hehas receivednumerousteachingawards demonstrateafewkeypoints. One istoshowhowsalvagingleftover materials(inthiscasebuilding materials)canbeturnedintoa viablebusinessmodel. Anotheris todiscussthechallengesfacedby anysmallorganizationthatplans togrowbutthatfacesfinancial constraintsindoingso.
Forinstance, itiseasytoassumethatyouhave morecontroloverdeconstruction operationsifyouhireyourown crews, butthatassumesthatyou haveawell-runorganizationin whichmanagementinCalifornia canexerteffectivecontrolover crewsinChicago. Similarly, itseems plausiblethatyoucanexpand fasterbycertifyingothers, butthat assumesthatyoucanfindsuitable demolitioncontractorsinother partsofthecountryandcantrain andcertifythemfasterthanifyou weretoattempttohireyourown crewsinthosesamelocations. Purelybasedonfinancials, growing withTRPcrewslooksfarbetter, asTRPearnsmoremoneyon deconstructionwiththeirown crews.
Giventhatthereisenough timetoexpandslowly, thenarrow financialpicturewouldfavor growingorganicallywithin-house crews, notjumpingintotoomany locationsatoncebutopeninga warehousewithatleast2-3crews inonelocationandmakingit successfulbeforemovingtothe atUCLA. Heiscurrentlyservingas DeputyDeanforAcademicAffairs (2009-12), andwaspreviously anAssociateDeanfortheMBA program. ProfessorCorbettholdsa Ph. M. inProductionandOperations ManagementfromINSEADin Fountainbleau, England, andaDrs. in OperationsResearchfromErasmus UniversityRotterdam(Netherlands).
TheReUsePeople(TRP)case discussesanorganizationthat specializesindeconstructionof structures, withtheaimofreusingas muchofthematerialsaspossible, hencekeepingthemoutoflandfill. Theorganizationisfacingaclassical growth-relateddilemma: will need to itgroworganically, keepingmost oftheworkin-housebuthence limitingitsgrowthrate, orshould it”franchise”itsdeconstruction approachbycertifyingother companiesinthedeconstruction process? ThemissionofTheReUse Peopleissquarelyenvironmental, buttheorganizationisincreasingly aimingtoprovidesocialbenefits toobyreachingouttocommunity organizationsandproviding employmentopportunities.
Atthe timeofthecasewritingTRPwas growingbycertifyingcontractors, partlyopportunistically, andthey havesincedecidedtokeepdoing that. Sincethecasewaswritten, TRP’snationalexpansionhas continuing. Teaching the situation Thecasecanbeusedtohighlight severalpedagogicalpoints. First, thecasehighlightsachallenge commontomanysuccessfulnonprofitorganizations: oncethey growbeyondwhattheoriginal entrepreneurcancontrol, they needtobringinstafftomanage 7 Charles Corbett Spring2012Issue6|www. oikosinternational. org/academic nextlocation. Nevertheless , consider TRP’smission: keepingmaterial outoflandfill.
Tofulfillthat objective, TRPshouldgrowasfastas likely, consideringthefinancial considerationsasaconstraintrather thantheobjective. Thatargues stronglyforgrowingbycertifying contractors. Studentsusuallyenjoydiscussing thesetrade-offs, asthisdiscussion forcesthemtogettotheheartof theconflictbetweenTRP’smission andtheconstraintsitfaces. For variousreasons, TRPhasended upfocusingmoreonexpandingby workingwithpartnersandcertifying crewselsewhere, ratherthantrying tohireandmanagetheirowncrews alloverthecountry. Thereisaverygood30-minute videothatfeaturesTheReUse PeopleandthatIoftenshowin myclass.
Itisoneoftheepisodes intheCalifornia’sGoldseriesby HuellHowser(California’sGreen #123-HOMEDECONSTRUCTION). Partofthevideoisalsoavailableon YouTube, andcanbeaccessedfrom TRP’swebsiteunderMediaCenter, Audio&VideoClips. WhenIusethe caseatUCLA, TedReiffisusually abletojointheclassdiscussion, whichnaturallyaddsfurtherinsight tothediscussions. Facultyteaching thiscaseelsewhereintheUS couldconsiderinvitingoneofthe regionalmanagerstojointheclass discussion, togetdeeperinsightinto howTRPisrun. featuringamedicaldoctorwho startsaclinicandsubsequentlya collectionofcommunityprogramsin atownshipinSouthAfrica).
Thelast caseispartoftheoikosonlineCase Collection. New Circumstance Development Forenvironmentalmanagementand socialentrepreneurship, Iwould liketoseemorecaseswithtangible takeaways, intheformsofspecific equipment, checklists, etc . Inparticular, morecasesusinglife-cycle assessmenttoinformmanagerial decision-makingwouldbevaluable. Forsocialentrepreneurship, it wouldbehelpfultohavemorecases thatgetintothedetailsofthe”how to”: notjustfocusingonamajor decisionthattheentrepreneuris facing, butalsogettingintomore specificsonhowtheentrepreneur shouldexecutewhicheverstrategy s/hechooses.
Favorite Cases Otherfavoritecasesinclude FreeportIndonesia(RichardVietor, HBS, onsustainability, enablesgreat discussionsamongstudents), and Ndlovu: TheClockTicks(Charles Corbett&SarangDeo, UCLA/ Kellogg, onsocialentrepreneurship, Case Purchase Information Inspectioncopyofthecase”TheReUsePeople: TurningScrapintoSales”isavailablefromtheoikosCase Collection. PleasecontactCharlesCorbettforpermissionrights. Thiscaseisalsopartofthenewoikos CaseCollectionbook(Volume2): CaseStudiesinSocialEntrepreneurshipandSustainabilitypublishedby Greenleaf. eight 8 “Deconstruction1″byDiamondMoutain. CreativeCommonsLicense. Attribution2. 5Generic(CCBY2. 5).
Spring2012Issue6|www. oikosinternational. org/academic Information Case Composing Competitions oikos Case Composing Competition 2012 Weareverypleasedtoannounce thewinnersofthe2012oikos CaseWritingCompetition! Youcan downloadinspectioncopiesofthe winningcasesfromouronline casecollection. Company Sustainability observe: FirstPlace: Brain the Gap: Royal Nederlander Shell’s Sustainability Aagenda in Nigeria EstherHennchen(ESADEBusiness School), JosepMariaLozano(ESADE BusinessSchool) SecondPlace: Building and Scaling a Cross-Sector Alliance:
Oxfam America and Swiss Re’s Enable Farmers in Ethiopia JonathanDoh(VillanovaUniversity), TedLondon(WilliamDavidson Institute/RossSchoolofBusiness, UniversityofMichigan)andVasilia (Lea)Kilibarda(WilliamDavidson Institute, UniversityofMichigan) ThirdPlace: Of Orangutans and Chainsaws: Cargill, Inc. Confronts The Rainforest Action Network’s Palm Oil Advocacy RamSubramanian(MontclairState University) Runners-Up: Walmart: Love, The planet N. CraigSmith(INSEAD)andRobert J. Crawford(IndependentWriter) Sustainable Expansion at PepsiCo DebapratimPurkayastha(IBS Hyderabad)andAdapaSrinivasaRao (IBSHyderabad).
Social Entrepreneurship track: FirstPlace: TerraCycle JanLepoutre(VlerickLeuvenGent ManagementSchool), StuartRead (IMD)andPhilippeMargery(IMD) SecondPlace: Universe Toilet Organization: Leveraging Helpful Social Influence ImranChowdhury(ESSECBusiness SchoolandPaceUniversity)and ThierrySibieude(ESSEC BusinessSchool) ThirdPlace: Crediamigo: Partnering with VivaCred? EmmanuelRaufflet(HECMontreal) andFredericLavoie(CECI) Runners-Up: Bio-Vert: Green to What Limit? CatherineBedard(Concordia University), GenevieveGrainger (ConcordiaUniversity)andRaymond Paquin(ConcordiaUniversity) Nuru Energy FilipeSantos(INSEAD)andAnneMarieCarrick-Cagna(INSEAD).
Free instances /Teaching supplies oikosFreeCaseCollectionnow comprisesthreecases: Better PlacebyDrorEtzionandJeroen Struben(McGillUniversity, Canada); LululemonbyAndreaErinBass (UniversityofNebraska-Omaha, USA); andPortlandRoasting CompanybyMadeleinePullman, GregStokes, PriceGregory, Tag LangstonandBrandonArends (PortlandStateUniversity, USA). BetterPlacecasewasfeaturedin Issue3(SustainableMobility)of oikosCaseQuarterly; Lululemonand PortlandRoastingCompanywere featuredinIssue5(Sustainable Lifestyles)ofoikosCaseQuarterly.
Ifyouareafacultymemberand youareinterestedinteaching thesecases, youcanrequestafree teachingnotebysendingusanemail [email protected] org. CasePlace Search with the Week “SearchoftheWeek”helps CasePlaceviewersquicklylocate teachingmaterialsthatrelateto currentevents. Themostrecent newsearchersareGreenBuilding andConsumerism.
CasePlaceuserscanviewand downloadteachingcases, research records, workingpapers, policyreports, essays, interviews andsyllabirelatedtothesetopics. ecch Case Awards 2012 Thisyearanunprecedented13 schoolsfrom7countriesin4 geographicalregionshaveproduced winnersinthe2012ecchcase awardsandcompetitions.
The OutstandingContributiontothe casemethodawardwaswonby JamesAErskine, MichielRLeenders andLouiseAMauffette-Leendersof theRichardIveySchoolofBusiness. Visitwww. ecch. com/awards2012for moreinformationandtoviewthe winningcases. 10 on the lookout for Spring2012Issue6|www. oikosinternational. org/academic Winter2012Issue5|www. oikosinternational. org/academic Case Educating Workshops ecch workshop: Instructing with Circumstances 27-29 June 2012 AESE, Portugal Thisannualworkshopisrunin associationwiththeRichardIvey SchoolofBusiness.
Itdispelsthe mystiqueofteachingwithcases whilehelpingteachersavoid someoftheelementarypitfalls. Theframeworkoftheworkshop isbasedontheuniqueconcepts developedbythetutors. This kind of 3-dayworkshopwillbeofbenefit toawideaudience, including: experiencedandinexperienced teachersinterestedinparticipatory learningandcaseuse; juniorand seniorfacultyfromanysectoror discipline. Fees:? 695/€825 non-residential. Feesincludecoursematerialsand en-cas. ecchmemberorganisations receive10%discount. Aminimumof onesubsidisedplaceforparticipants indevelopingcountriesisavailable onthisevent.
Moreinformationon theecchwebsite. speakabouttheirbusinessandtake questionsfromparticipants. With thesupportoftheeventspeakers, participantswillworkinteams throughaseriesofexercisesto completeacasedraftbasedonthe guestentrepreneur’sexperiences. Thecaseswillbelookedatbythe speakersandtheentrepreneuranda winningcasewillbeannounced. Service fees:? 335/€400 non-residential. Feesincludecoursematerialsand lunch time. ecchmemberorganisations receive10%discount. Aminimumof onesubsidisedplaceforparticipants indevelopingcountriesisavailable onthisevent. Moreinformationon theecchwebsite.
ecch workshop: Aligning Your Teaching and Research – The Potential of Circumstance Studies twenty six October 2012 Europe(venuetobeconfirmed) Atatimewhenuniversities areencouragingacademicsto strengthenthelinkbetween theirresearchandteaching, this kind of workshopwillprovideaframework forusingthecasemethodinthis process. Bybringingresearchinto theclassroom, thetutorbenefits fromstudentinputandresponses, whilststudentsrespondwelltothe enthusiasmandvestedinterestof thetutor. Thisworkshopexplores theuseofcasestomaximisethe potentialofthelinkbetween researchandtechnique.
Participants willworkthroughtheirown experiencesandopportunitiesina supportiveenvironment. Fees:? 335 non-residential. Feesincludecoursematerialsand lunch. ecchmemberorganisations receive10%discount. Aminimumof onesubsidisedplaceforparticipants indevelopingcountriesisavailable onthisevent. Moreinformationon theecchwebsite. GRONEN – Teaching Case Creation Laboratory 28 June 2012 GRONENResearchConference2012, CouventRoyal, SaintMaximinla SainteBaume, France TheoikosFacultyDevelopment.
Symposiumwillofferaplatform forreviewingkeystrategieson howcorporatesustainabilitycan beintegratedintoteachingat businessschools. Professional DevelopmentWorkshop(PDW) 3–TeachingCaseDevelopment Laboratory–aimsatexchanging experiencesinusingteachingcases insustainability-relatedcourses, as wellasmainstreamdisciplinessuch ascorporatestrategy, promoting, entrepreneurshipandfinance.
Theworkshopintendstogather scholarswithintheGRONENnetwork whoareteachingcasesor/and areinvolvedincasewriting. By simply includingexperiencedcasewriters andinstructorswewillexplore principles, methodologiesandtools forefficientcaseteachingand discusswhatan”ideal”teaching noteshouldinclude.
Pleaseregisterforthisworkshopvia GRONENwebsite. Case Writing Workshops ecch workshop: Writing Instances (Singapore) 11-13 June 2012 NationalUniversityofSingapore Thisintensiveworkshop, presented inassociationwiththeRichardIvey SchoolofBusiness, willbeledby oneoftheworld’smostexperienced casemethodtutors. Theworkshop aimstohelpparticipantswrite effectivecasesquicklyanddevelop skillstocreateamoreenriching classroomenvironmentfortheir learners. Theframeworkofthe workshopisbasedontheunique conceptsdevelopedbythetutor. Eachparticipantwillberequired tocompleteapre-workshop.
Circumstances and Entrepreneurship – So that it is Work for You twenty-eight June 2012 CranfieldSchoolofManagement, UK Thisonedayeventwillbean opportunityforspecialistsof entrepreneurshipeducationtoshare theirexperienceofusingcases tomaketheirteachingengaging, participatoryandmeaningful. The programmeincludesanoverview ofusingcasesinentrepreneurship teaching; usingcasestolink research, teachingandpractice; designinganinstructors’manual (teachingnote)toguideeffective caseteaching; andanentrepreneur spotlight–aguestentrepreneur fromanunpublishedcompanywill 10 11 12 Spring2012Issue6|www. oikosinternational. org/academic project.
Thiswillinvolve conductingafieldinterviewwith acasecontactpersonandwriting theopeningparagraph(upto60 words)forapotentialcase. During theworkshop, eachparticipantwill completeashortcasebasedonthis interview. Fees:? 695/€845 nonresidential. Feesincludecoursematerialsand lunch. ecchmemberorganisations receive10%discount. Anoptional socialdinnerwillbeheldon12June foranadditionalcostof? 30/€40. A minimumofonesubsidisedplacefor participantsindevelopingcountries isavailableonthisevent. Even more informationontheecchwebsite. Cases that Sing in the Classroom: Ideas into Developing and Instructing ecch workshop: Writing Situations (Portugal).
2-4 July 2012 AESE, Portugal Presentedinassociationwiththe RichardIveySchoolofBusiness, the workshopaimstohelpparticipants writeeffectivecasesquicklyand developskillstocreateamore enrichingclassroomenvironmentfor theirstudents. Theframeworkof theworkshopisbasedontheunique conceptsdevelopedbythetutors. Eachparticipantwillberequired tocompleteapre-workshop job. Thiswillinvolve conductingafieldinterviewwith acasecontactpersonandwriting theopeningparagraph(upto60 words)forapotentialcase. During theworkshop, eachparticipantwill completeashortcasebasedonthis interview. Fees:? 695/€825 non-residential. Feesincludecoursematerialsand lunches.
ecchmemberorganisations receive10%discount. Aminimumof onesubsidisedplaceforparticipants indevelopingcountriesisavailable onthisevent. Moreinformationon theecchwebsite. briefoverviewoncasewriting programmesandexistingcase writingcompetitionswithafocuson sustainability-relatedcompetitions (e. g. EFMD, DarkSide, NextBillion, August 2012 (exact day to be oikos). InPart2wewilldiveintothe confirmed) practiceofcasewritingprogramsby AcademyofManagementconference sharingtheexperiencesoftheUNDP 2012, Boston, US GIMCaseWritingInitiativeandother ThisProfessionalDevelopment initiatives. Part3willbedevotedto Workshopwilltakeplaceatthe awrap-upa.
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