Attempt all the questions.
Read the issue carefully prior to answering.
Figures towards the right reveal full represents.
Illustrations/ Layout is usually not Mandatory. But assure to give a and to the point description from the visual.
1 . Answer any four:
(a) What is the difference among Political Advertising and Government Advertising and marketing? Give one sort of each.
(b) Precisely what is creative? Essential creative quick is for writing copy for any product? (c) How can be reason why duplicate different from piece of existence copy? (d) What are the essential qualities becoming a good replicate writer? (e) Explain the importance of sub-head for the print media.
(f) What are the different types of backup? Explain one in detail. (g) Explain the next terms (Any three): (i) Zoom in
(ii) Dissolve
(iii) Wash
(iv) Pan.
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2 . Solution any 4 of the next question: (a) Write piece on, Backup for Children because the Target Target audience. (b) Provide two illustrations each of comparative and demonstration sort of advertising.
(c) Exactly what the essentials of the Good Poster?
(d) Provide a comment on ‘Daag Achche Hain’, Television industrial. (e) Examine any one of the the latest public service television or perhaps print ad. (f) (i) ‘Maine poocha kya’? is definitely the base distinctive line of which detergent brand? (ii) ‘Insan Mobile phone lete hain baat karne ke liye, ‘ is the line of which in turn television industrial?
(g) Describe the various levels of producing a TV commercial?
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3. Response any two:
(a) Radio marketing creates a ‘Picture in the Mind’. Explain? (b) Write a 40 sec A radio station spot for Shopper’s stop, Featuring, Range and Location. (c) Create a direct mailer to the prospective Customer in Bandra, convincing them to place their month to month grocery necessity to ‘Sangam’, A Hindustan Lever Limited Venture. Sangam provides cost-free home delivery within an hour.
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4. Multimedia campaign and approach (Attempt any kind of one): (a)
VIP luggage is launching a brand new campaign to reinforce its new image of an organization marketing trendy luggage for upwordly cellular young professionals. They have added new design and different colors in their portfolio of products. i actually. Prepare a imaginative brief for Making Impact on the point Audience. 2. Create a press advertisement campaign based on the creative simple. iii. Make a storyboard pertaining to television business based on the creative short.
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(b)
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The recent cases of problem among a couple of police officers tarnished the image of Mumbai Authorities. The Commissioner wants to improve the public image of the Mumbai Police.
i. Advice them upon strategy and baseline.
ii. Build a 3 ad press campaign.
iii. Develop a storyboard for a 35 sec TVC.
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