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Marketing project jeans essay

Born and raised in Los Angeles, Paige Superior Denim is among the world’s leading denim brands with its signature “perfect fit” and unparalleled variety of designs that more shapely the body. Paige Premium Denim was founded in 2004 simply by fit style Paige Adams-Geller on the rule that you don’t have to be a size zero to look great and feel superb in a couple of designer jeans. Committed to using the highest quality components, the denim line infuses considered, unpredicted details in each and every design and style, combines Southern California casual with pure class.

Since the suit model known for having “the finest butt in the business”, quickly became referred to as designer whom makes “the best butt jeans” available.

She utilized her expertise and exclusive values to produce the “perfect fitting jean. “1 Guaranteeing its clientele style they can make almost all their own, the rand name has become a favourite among fashion influencers because of its impeccable hair styling, exceptional suit and fabric innovation.

In regular development, Paige Denim provides successfully developed an inclusive, total, and top quality label; Paige products are sold in choose, high-end retailers and niche boutiques across the world. 2 This kind of report is going to analyze just how Paige Superior Denim uses the 5 P’s of product, value, place, and promotion to supply a quality item to it is target market. Target audience

The target market can be classified as simply as movie star style. Geographic Segmentation: Paige Premium Denim brand of skinny jeans was created in america and is focused around girls that are located in California and surrounding area, and wherever jean developments are highly changing. The market figures for this region are quite high as the climate won’t change with all the seasons. With innovated technology and the ability to ship items worldwide, Paige Premium Denim is sold in 80 countries where skinny jeans trends are really sought after, such as London, England, and Pairs, France.

Demographic Segmentation: Paige Premium Denim targets ladies between the age range of 18-50 with a healthful lifestyle and an endowed income. Generally these women have purchasing power with dominate occupations and powered oriented in the fashion sector. Women who continue to be highly involved in family beliefs are a primary target with this brand of jeans, especially American women who benefit their overall health, career and family. Psychographic Segmentation: Paige Premium Denim is a great advocate of healthy and positive self-image. It focuses on a status that permits women to feel like a celebrity. Trend environment actresses such as: Blake Lively, Katie Holmes, and Sarah Jessica Parker use Paige denim jeans and enables them to arranged trends for their followers. 3 This product gives women a chance to wear superstar clothing also have a feeling of status.

Advantage Segmentation: Thinking about making such a high quality merchandise for women gives them the sense of purpose; which by purchasing Paige jeans the advantage they will acquire is a perception of being an element of a celebrity tendency setting genre. It gives an expression a electrical power and self confidence that each set of jeans is designed with the buyer in mind and fulfills that sense of purpose by simply feeling wonderful once wearing them. 4 Usage-Rate Segmentation: Denim jeans are a best article of clothing found in any person’s clothing not just women; however when it comes to clothing the market adapts to women’s needs in terms of usage and purchasing electric power. Once a new product is produced by Paige Premium Denim; devoted brand enthusiasts tend to buy the product as soon as it comes readily available. ” It is delivered as being a ‘must have’ new item” says Marc, the owner of “The Art of Denim” clothing store in downtown Guelph, Ontario. Merchandise Strategy

While the 1st woman to be able to into the male-dominated denim globe, the “jeanius” of fit-model-turned-designer; the brand owner, Paige Adams-Geller, designs Paige Denim with her uniquely feminine point of view and 20 years of “behind the seams” experience to create a denim company that is designed by a woman that focused especially on the wants of a woman.

The product promises that every style delivers a drop dead fit every style is made with the consumer in mind. Textiles used include: denim/ twill, fencel/ knit, corduroy, and coated leather. 5 Paige uses the particular finest materials and components while each design can be infused with thought and considered elements of women’s bodies. Styles contain: ultra-skinny match, skinny, right leg, popped, boot slice, flare, vast leg, curvy, petite, extra-long, and maternal fits. Paige jean’s objective is for females to have a tighter thigh area to create the feel of a lifted backside, and even though it is powerful; it isn’t usually the most cozy.

Paige Jeans is devoted to using the best quality materials and infusing, unexpected details into each and every design and style. For example , inside the skinny leg style the spine right pocket or purse has a very small pocket stitched into it a credit card or ID cards fits properly into. This enables women who happen to be tend not to hold hand carriers the opportunity to possess a pair of jeans that could fit the requirements. Colour is never just dark blue for Paige denim. It can be, however; washed in darker, medium, and light denim, and non-traditional shades for jeans such as crimson. Paige is from Alaska, and during her time once she sessions, that when her inspiration happens. 6 The culture brings in different colors to experiment with as well as texture and materials. Size range from 3 to 34 waistband size or some product labels can be browse as, XS (extra small), S (small), M (medium), and M (large).

Paige jeans found in a more extended range of sizes, such as its maternity meets with supple waistbands. The size of each match is also important; they cover anything from 30 to 34 in length or coming from petite to tall. several Labelling is yet another important aspect pertaining to Paige skinny jeans as they possess re-launched the design to adjust to the growth of the company, since shown in Figure 1 ) Labelling is definitely the one element of those adjustments. Here is the product labels and tags in comparison to the initial ones. Old Paige Tag New Paige Tag


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