Intro
I am going to establish the EYWA company mass media requirements. As well as as figuring out target audience and consumer profile, analysis the product market element of the EYWA Company. Analysis the innovative requirements of an advertising meaning and determining media merchandising requirements, confirm the media budget and legal and voluntary constraints of the company of EYWA. installment payments on your Characteristics of the target audience from your advertising simple. Earth sprite products are 100% organic and powerful reasonable and innovative. The point audience contain woman who also are splendor conscious and who are searching for natural items.
They are mindful of the adverse effects of chemical-based skin care products. They are looking for natural products that are good value for cash and will their particular skin looking rediantand support fight ageing.
3. Make a detailed client profile EWYA Company
Demographic information
Gender ” Females
Age ” 25-54
Marital position: half of committed and 50 % of single
Level of educational attained: females professional, Wives of professional Income ” approximately $150, 000
Geography profile- inner city and suburban areas
Psychographic information:
Activity
Interest
Opinion
Values
Lifestyle
four. Analyses market factor to determine the reach and frequency necessary for each of the promoting media suggested in the quick. Media strategy: EWYA Organization using multimedia for advertising such as TV, a radio station, woman’s mags and well being magazines. EWYA Company as well using a few of social website for illustrations Face book and twitter could also highly effective. Point of sale display in a major super market or perhaps chemist chain should also be considered. Level of involvement: TV, a radio station, and journals and social media are dangerous involvement.
Point of sales display within a major super market or chemist chain is available in low level participation. Product utilization and lifecycle: product consumption is high and product life cycle comes in four parts. Advertising concept characteristics: it is reasonable selling price and fully Australia possessed. Product attributes: The entire the planet sprite item contains tamanu oil with a unique ability to support the formation of new tissues. Eywa is definitely 100% Australian owned.
Ewya products value are very affordable rather than the competitors’ products. Competitive situation: different similar items on the market in term of product features and charges. Create brand awareness to get the Earth sprite products and separate the brand from its many rivals. Media enviourment: it is mixture of electronic and hardcopy press enviourment.
5. (a) creative requirement
Eywa employing mainstream multimedia.
Photos
Actions
Shade
Words
Music and appear
Colour takes on important component in advertising and marketing. colour perception controlled by simply brain, eyes and influencing our feelings and activities and we are able to use many color such as dark-colored, blue, red, white, yellowish, green, green etc . Throughout the action enhance the creative meaning by showing how the product can be used and features of these products. Images based on the impact you wish to make within the consumer. Music and audio I the important thing element in advertising like using the advertising motto as part of the sound experience for the consumer can also make a big impact through brand association. The cost of this kind of promotion can be $5 mil.
Advertising message and media implication: the catchy slogan “Reconnect with nature. Eywa is completely Australian possessed. Ewya items price are very affordable rather than the competitors’ items. 6. Format the product or perhaps service selling requirements
Level of deal display space in a key super market or chemist string should also be considered. Merchandising refer to any activity that should sell products or support using point of sales The product or service promoting be relevant to the specific areas. The product and service come with an association using a specific media vehicle. A media promoting strategy is to adopt a brand extension approach. 7. Discover any relevant local, countrywide or intercontinental legislation or standard that you could need to consider.
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