Introduction:
Suzanne Drolet is the manager of a McDonald’s restaurant in a city having a lot of senior citizens. These seniors have become standard customers in the restaurant. These come in for the senior citizen breakfast special and stay right up until late evening, with caffeine refills becoming free.
So , even though they will stay generally there from breakfast time to lunch time, they simply order the breakfast unique and acquire refills of coffee. Suzanne likes these people, they are all extremely friendly and clean buyers. The cafe isn’t facing any crowding issues either as there may be more than enough room for them and the other customers. Yet , Suzanne is usually worried about the ongoing future of the cafe.
Problems:
I think, Suzanne is right to be concerned about the future of the restaurant. To start with, her concerns that the restaurant might be labelled as a great ‘old people’s’ restaurant by the younger generation is correct. In the event they more youthful generation begins to percieve the restaurant like a place intended for old people, they will quit dining in it and look for substitutes. Second, although the senior citizens are nice and friendly for the customers which come and proceed, the ambiance of the place is severly misleading for the younger generation. In case the place has an old person home experience to that, then a lot less people is going there.
Because the cafe itself is positioning on its own as a place for older people to hang away. Thirdly, the restaurant will suffer a great amount of it is sales later on if the elderly people keep doing what they are currently doing. This really is simply because they avoid order food the same way ordinary customers do. They come in intended for the breakfast special and get free refills of caffeine. Furthermore, in the event the group of aged people that come in keeps growing in number, it could lead to a crowding concern. The restaurant might sooner or later run out of space to support everyone. Persons might start to avoid the cafe because of that.
Additionally , the employee and customer marriage might turn into stronger and stronger since more time passes by which will make taking a major decision harder in the future. Even if Suzanne does make a hardcore choice, she could become unpopular with the rest of her personnel. This can make drop from the worker’s spirits.
Solutions:
Suzanne can change the promotions to specify when the aged people come in to the restaurant. The girl can change the breakfast unique from each day to weekdays only. This would reduce the range of seniors that can come in within the weekends which is when the majority of the younger generation is out. Whereas on the weekend the girl can placed special discounts for students to bring them in to the restaurant. She may also remove the free of charge coffee refills or limit them in some way to reduce enough time the aged people spend inside the restaurant. Suzanne can also carry special events to get the younger generation to attract them to the restaurant.
Your woman could turn up the mood of the place by having karaoke nights or open mic evenings. This would appeal to customers and alter the feel from the place. If perhaps these simple steps do not support, then Suzanne will have to consider drastic steps to save her restaurant. The lady may have to completely get rid of the older specials including the breakfast unique and put a establish limit on how lengthy people may sit at the restaurant with no ordering meals. These will make the cafe and the workers very unpopular with the senior citizens of the place.
