Test 1 Chapters one particular 4 Query 1 2 out of two points Which will of the next is the main objective of demarketing? Picked Answer: Accurate To reduce demand for items, especially those that create unwanted costs for world Response Demarketing is used to dampen demand for products, in particular those that Feedback: create undesirable costs to get society. This kind of public support message uses the metaphor of a seafood hook to convey the risky addictive attributes of alcoholic beverages. Question a couple of Which with the following can be described as basic function of branding?
Selected Response: To identify companies differentiate these people from other folks Correct Response: Response Reviews: Question 3 The most basic function of personalisation as well as promoting is to discover products and tnelr source choix to OITTerentlate tnem Trom otners Which of the following significantly contributed and eventually led to the diminishes in music sales in the recording industry in the postindustrial age? Picked Answer: File-sharing technologies Response Digital technology has received a huge impact.
The recording industry Feedback: experienced diminishes in music sales resulting from file-sharing technology. Question 5 Recently, a motor vehicle company developing racing automobiles and a reputed trend ouse collaborated to design and market sporting activities blazers. 10 dollars in the sale of every single blazer was donated to a cancer basis. By leading to the foundation, the car company is: behaving within a socially accountable fashion. Response Together, values and sociable responsibility is seen as the obligation of Opinions: advertisers, to society, even though there is no legal obligation.
The majority of advertisers today strive to keep ethical criteria and practice socially liable advertising. Problem 5 O out of two points The protects almost all copyrighted material, including promoting, in the United States. s. Patent um Library of Congress Response The Selection of Congress protects every copyrighted material, including Feedback: advertising, in america. A copyright is a form of protection offered to the creators of first works of authorship, which include literary, remarkable, musical, imaginative, and certain other intellectual works. Question 6 refers to doing what society landscapes as best for the welfare of people in general or for the specific community of people. Sociable responsibility Question 7 Cultural responsibility means doing what society landscapes as best for the wellbeing of people n general or for a particular community of folks. An ad for a beverage company that asks consumers to enjoy ale in moderation but not drink irresponsibly is most likely applying demarketing aemarKetlng Demarketing is actually a type of promoting used to slow the demand intended for products, especially those that create undesirable costs for society.
Query 8 A firms advertising activities are always aimed at a particular segment in the population named the target market population? its target market. Query 9 Some advertisers request or imply that they want to see what the advertisement agency will do efore they sign on. In such cases, the ad agencies need to create a: Picked Answer: speculative presentation. Response Some promoters ask for or perhaps imply that they really want a risky presentation, Responses: meaning they wish to see the actual agency is going to do before that they sign on.
Questlon 1 is the structured and composed non-personal communication details, usually paid for and usually convincing in characteristics, about goods by determined sponsors through various multimedia. Advertising Response Advertising is definitely the structured and composed nonpersonal communication farrenheit Feedback: info, usually paid for and usually influential in nature, about items (goods, services, and ideas) by recognized sponsors through various multimedia. Question you 1 Which usually of the subsequent is among the product differentiation?
Selected Answer: A company of makeup trying to portray that it is brands are not only different from the competitors but also remarkable in terms of quality and variety A company of cosmetic makeup products trying to show that the brands are not only different from the competitors but also remarkable in terms of top quality and selection Response Through the strategy of merchandise differentiation, producers seek to Feedback: portray their very own brands because different from and better than your competition by offering buyers quality, range, and ease.
Question 12 is formed by simply talented artists who improve advertisers and sometimes A(n) subcontract to advertising and marketing agencies. Their mission is to develop fascinating creative ideas ana to pr oauce Tresn, Olstlnctlve aavertlslng text messages e ec ea Solution: creative boutique Response Some talented designers? such as graphic designers and copyw?? riters? set up Feedback: their particular creative companies, or innovative boutiques. They will work for promoters and occasionally subcontract to advertising agencies. Their particular mission is always to develop thrilling creative concepts and develop fresh, unique advertising emails.
Question 13 When the city of Pensacola in Florida uses the motto, the best seafront vacation in the Americas to market tourism inside the area, it truly is using. Chosen Answer: puffery Puffery identifies exaggerated, subjective claims that cant become proven the case or phony. Question 16 An advertising promoting a companys objective or beliefs is called nonproduct advertising DacK: 10 promote Question 12-15 Ideas, organlzatlons use nonproduct aavertlslng As a cost of doing business, advertising is paid for by retailers consumers consumer.
Query 16 Some products happen to be publicized applying in top quality to higher listed brands. price advertising by which an advertisement claims the item is equivalent Response Some products are publicized using price advertising and marketing, in which an ad statements Feedback: the product is equivalent in top quality to higher costed brands. Different goods and services, that do not effectively attempt to remain competitive on cost, emphasize item quality. Question 17 Of all the business capabilities, s the only person whose major role is always to bring in income. marketing Of all business capabilities, marketing may be the only one in whose primary role is to bring in revenue.
Issue 18 By January 2012, a super market chain functions 142 supermarkets in the metropolitan areas of New You are able to, New Jersey, and Philadelphia. The chain promotes only in states exactly where it has shops. This form of advertising is recognized as: Selected regional advertising. Regional advertisers work in one part of the country and market exclusively within that region. Question 19 in one or a number of states What is the greatest disadvantage associated with in-house ad agencies? Selected Lack of objectivity appropriate Answer: Response Feedback: The greatest problem intended for in-house organizations is loss of objectivity.
Query 20 In 2002, a Swedish house electrical equipment manufacturer decided to use the same advertising message wherever it advertised around the globe. In other words, the business decided to make use of global marketing Global marketers may use global advertising, through which messages happen to be consistent in ads put around the world. Problem 21 In the context of advertising, marketplace segmentation is a process of: Chosen earching to get unique categories of people in whose needs could possibly be addressed through more specialised products.
Response In the framework of advertising, market segmentation is the procedure for Feedback: searching for unique categories of people whose needs could be addressed through more specific products. Problem 22 The FTC identifies as any advertisement that contains a misrepresentation, omission, or different practice which could mislead a tremendous number of reasonable consumers for their detriment. misleading advertising Response The FTC defines deceptive advertising every ad that contains a Reviews: isrepresentation, omission, or additional practice that can mislead a substantial number of sensible consumers for their detriment.
Question 23 An attribute that differentiates a coffee-maker from other comparable products in the market is the trademark one of a kind selling task Response Tourner Reeves in the Ted Bates Agency introduced the idea that every ad Responses: must mention the products USP (unique selling proposition)? features that differentiate it by competitive products. The USP was a reasonable extension in the Lasker and Hopkins reasons why credo. Query 24