E. Competition In the Tagaytay City we certainly have several competitors in the conditions of Shawarma product and also a large amount of food graphs that put in place the different part of Tagaytay Town because it is the tourist spot in the Philippines. The main targets of this food chart would be the lower middle to upper middle category and some happen to be tourist international and local.
Each of our indirect competition are Mr. Mappy pizzas, Potato Chips, Siomai, Angel’s Burger and etc. Each of our direct opponents in the place Turks (Olivarez) and Alibaba Shawarma (magallenes branch and robinson tagaytay). Market Shares:
Turk’s Shawarma (Olivarez Plaza) is the number 1 in market shares due to its place plus the volume of people go in Olivarez Plaza although Alibaba Shawarma (Robinson Tagaytay Branch) is a number two on the spot because of its place but theres a lot of competitors in the place like restaurant and fast food chains and Alibaba Shawarma (magallenes square Branch) it is the last spots mainly because in the that place only workers of various establishment will be the customer since that place have different restaurant and meals chains available like Leslies, Max restaurant, Yellow Taxi and many more.
Resources: Since, this kind of establishment can be food stall type and there is a Franchisee and Franchisor. The resources from the business are comes from the Franchisor every one of the thing which will be needed in the business comes from franchisor. Product and Market Focus The product is shawarma item it is beef preparation, wherelamb, chicken, turkey, beef, veal, or mixed meats are put on aspit(commonly a vertical spit inrestaurants), and may be grilled to get as long as per day. Shavings will be cut off the block of meat for serving, plus the remainder with the block of meat is usually kept heated on the spinning spit.
There market concentrates to sell the item on their target audience they only focus on providing the product they will not generate new idea about the product. Goals They goal is usually to sell a excellant shawarma to their customer and serve the very best shawarma on the place. Tactics This food stall only focuses to offer the product to their customer they will not concentrate on how their very own establishment is constantly on the operate. All their also influenced by their franchisor all planning and tactics comes from their franchisor. Abilities and failings
All establishments has a wonderful place nevertheless the product they feature is only limited in terms of sizes and different selection of flavor. Key Barriers to Entry There no vacant place to hire There are so many joints in the place There are zero yet deck hands for the business There is no but a not work for the organization Our system is unique from your other shawarma product because our method a kind of road food that is of the same principle as Shawarma which is thinly sliced beef mixed with cut vegetables and is rolled into a large item of steamed bread. The difference from your product plus the traditional shawarma is that all of us modified the fillings.
We can not fill the bread with all the usual various meats and fruit and vegetables. Instead, we all will tasks flavors towards the traditional shawarma. Examples happen to be Spaghetti, French fries and Cal maki tasting shawarma. We all will treat our product as shawarma because the thought of filipino consumers of shawarma is filled flatbread which is utilized in our cool product. This new merchandise will be called “Shawarmalaya. Shawarmalaya came from what “Shawarma and “Malaya. Shawarma because the idea of this meals is derived from the traditional shawarma and Malaya mainly because customers can easily freely choose from the new flavors of shawarma.
The idea of this system is mostly based on the traditional shawarma so the prep of this item will be quite the same. The facilities being used will also be the same except for the straight grill found in cooking the traditional shawarma beef. We can also be needing the oven and steamers for the baking and steaming of the bread. Common kitchen products will also be intended for cooking and preparing the fillings. Processes and technology to be utilized in the preparation of this item will not be because high-tech while used in making the traditional shawarma.
Since our company is short upon facility and capital, we have decided to use alternatives to make the product. The use of old procedures of making meals will also imply less expense and bills which will be great for the group/company. The usual shawarma meat is usually cooked within a vertical barbeque, in our circumstance, we will certainly just barbeque meat within an old fashioned method which will make the meat tastier and be less expensive. On the other hand, the preparation in the bread could be the same as the regular shawarma which can be baked and steamed in that case rolled while using fillings.
This kind of idea can be innovative in many ways. We was able to add a twist and alter an old product. We all didn’t replace the form of the merchandise but its approach. We are looking to make a fresh perception of shawarma on the minds of the consumers. We likewise want the consumers to relish the food that they like in a brand new more tasty way. Each of our product is challenging to copy mainly because we have magic formula ingredient that will put up to the product and we have best suppliers that will supply best things that will be required.
Our rivals will be amaze because we have different method to our customer because they may have the totally free will to pick what the flavour will be offer their shawarmalaya. Our opponents will be amaze because we certainly have different variety to choose from we have different tastes that is a new comer to the eye and flavor of the customer. When we launch our item we can do first 75 customers is definitely free to taste our merchandise and former week of your product is by one consider one. In takes a wide range of time to copy our merchandise because it is unique and it includes different ingredients to find.
