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INTRODUCTION ECOMMERCE E-commerce stands for electronic business. It is the business over net involving exchanging of products/services. Ecommerce makes use of payment gateways to get online deals.
It requires exceptional supply cycle management, on the web transaction control, logistics tactics and control, inventory supervision systems and many more automated software programs and repository collection systems. WEB-BASED ECOMMERCE ARCHITECTURE E-COMMERCE INFRASTRUCTURE 5. Information infrastructure * Internet, LAN, WAN, routers, etc . Telecom cable TV, wireless, etc . * Messages and information distribution facilities. * HTML, XML, email, HTTP, and so forth * Common business facilities * Security, authentication, electric payment, directories, catalogues, etc . * The net * Approach to interconnected sites that ranges the globe 2. Routers, TCP/IP, firewalls, network infrastructure. network protocols 5. The world Wide web (www) * Portion of the Internet and allows users to share information with a great easy-to-use user interface * Web browsers, web machines, HTTP, HTML Web structure * Client/server model * N-tier architecture, e. g., web computers, application machines, database computers, scalability THE E-COMMERCE * Attract buyers * Advertising and marketing * Interact with customers * Catalogue, negotiation * Deal with and control orders 5. Order get * Repayment * Deal * Fulfilment (physical great, service good, digital good) * Respond to Customer Inquiries * Customer satisfaction * Purchase tracking ECOMMERCE IN INDIA
E-commerce in India remains to be nascent, but it is important pertaining to developing countries like India. The opportunities for Web commerce players are numerous due to quick urbanisation and rising literacy rates and rapidly growing net user populace, advances in technology, developing adoption of computers, intro of 3-G and slipping net access costs. The Internet and Cellular Association of India (IMAI) estimated that India’s E-commerce market is developing 70% annually and 500% since 3 years ago. Transactions In $ Large numbers
Segment-wise talk about in web commerce market 2012 ABOUT FLIPKART Flipkart can be an India based e-commerce company which in turn belongs to the e-tailing (electronic retailing) sector. It truly is head-quartered in Bangalore and it started its functions in 2007. Flipkart premiered by a handful of young, keen friends, Sachin Bansal and Binny Bansal, who were raised together and studied with the prestigious IIT-Delhi, as an internet retailing endeavor with the objective of producing books available to individuals surviving in the all the parts of India.
Sachin and Binny accustomed to work for Amazon, which has a related kind of business before stopping and opening up this new venture. Initially that they used to offer just literature on Flipkart and relied mainly in ‘word of mouth’ for promotions. In 2010, that they started selling CDs, Dvd videos, Mobile phones and accessories, cameras, computers in addition to 2011 letter head, home appliances, personal care items and medical care products. It includes now earnings of Rs. 500 crore within a span of simply five years making big t one of the largest e-commerce companies in India. The main value of Flipkart is strong concentrate on customer service. Difficulties goal with the company is always to provide it is customers with an best online shopping knowledge and for this kind of they use many innovative guidelines like a 30-day replacement policy, EMI alternatives, Cash in Delivery, free shipping, discounted costs, pre-paid on the web wallet and many important on time delivery of all the products. This requires a comprehensive supply string and strategies and syndication network.
A network of over five-hundred distributors have been established by the organization and this keeps only those things for which orders are placed regularly by the customers and the items which are rarely purchased are almost always procured from the suppliers when this kind of order can be received from the customers. The business owns four offices in each community city which has a combined power of more than 500 employees. 15 courier firms such as Blue Dart, DHL etc . have been engaged to provide the products and also Indian Content where courier service is usually not available.
Facilities are there in seven metropolitan areas including metros. One can track the purchase right from placing your order an item to delivery. One can possibly even pre-order an unreleased book in the website and this too on attractive prices and on best of that there is certainly excellent customer support. Customer satisfaction, amazing customer experience and the reduced rates of items are the important factors that work in the prefer of Flipkart. The company has a stock of nearly doze million literature making it the biggest book retailer in India and it has eighty percent share in the online publication market in India.
Use of internet, increasing number of iPads, smart phones, latest technology that gives 3D images of products, time limitation consumers and increasing real estate property costs necessary for offline shops have cause a switch to ecommerce businesses specifically to on the net retail stores. Relating to a review done by Affiliated Chambers of Commerce and Industry of India, the internet retail market in India may grow from Rs 20 billion dollars in 2011 to Rs 75 billion by 2015 because internet access enhances. INNOVATIVE COMPANIES LAUNCHED SIMPLY BY FLIPKART PREPAY WALLET FEATURE * As being a general wallet that is used to maintain cash in it and permits a person to purchase and revel in products or services equal to the cash sum in this, Flipkart provides adopted a prepaid budget service to the e-commerce site platform providing you with customers with an opportunity to store and keep money on the website and consume that to purchase distinct products, without having to take out their debit cards or perhaps credit cards or net-banking for each and every and every deal. The aim of a prepaid Wallet is always to make online transactions simpler and more secure for the purchasers as they will probably be spared through the hassle of taking out their particular credit card or debit greeting card or net banking particulars each and every time they wish to buy an item. Customers can fill their Online Billfolds with about Rs 15, 000 through the use of any of the basic payment strategies like visa or mastercard, debit credit card and net-banking and then can easily consume it out multiple deals. There is no expiration date for the budget and the money stored in it could always be refunded back to the source using which usually payment was performed. Flipkart. com has included wallet service in its e-commerce structure keeping in mind the ease and ease of their standard customers – those who produce transactions multiple times during the month, and particularly if individual orders are comprised of many tiny payments.
The budget helps in scaling down the issues with payment entrance too. 5. Also by including the ground breaking prepaid e-wallet, the aim of the Flipkart is always to shorten the duration of the order processes that would certainly make the buying online much simpler, faster and absolutely trouble free knowledge for their buyers. * FUNDS ON DELIVERY * Flipkart launched the amount on Delivery services intended for the customers who do not choose to make an on the net payment. Applying this payment mode, customers have to pay only when they receive the ordered item by their doorstep without any producing any sort of advanced payment to Flipkart.
Payment mode for this really is strictly cash and the forex used can only be Of india Rupees. Not any discount coupons or perhaps e-vouchers may be availed with all the this function of payment. * India is a cash- driven overall economy with plastic cards penetration as low as 3% as of 2012. Also the present payment gateways and facilities are not in such good condition and an obvious amount of transactions fail. Also people in India still perceive high hazards in employing credit/debit greeting cards online and as a result in online transactions. Each one of these reasons resulted in Flipkart taking on such a mode of payment.
However the most important cause was as it was the demand of customers as Flipkart provides the maximum focus on customer satisfaction, they will went forward and implemented Cash-on-delivery function of payment. * Critical factors while taking on Cash-on-delivery model are that they have to deliver good products in good condition because if the product is not in good condition, client cannot be anticipated to make the repayment. They have to have their own collection and delivery network as they can’t rely on a third person to collect money for costly items and present it to them.
They must have good and consistent operations plus they need to help to make timely delivery because in the event that they are not able to do so, a buyer is already dropped for them intended for future. In addition they need to maintain customer relationships and respect customers in order to maintain long-term profitability from your customers. 5. Cash-on-delivery unit has increased the sales from the company simply by great margins and Cash-on-delivery has become the many used function of repayment. But generally there as many disadvantages of using this model. Denial rate from the products delivered through it is as excessive as practically thirty percent.
Though this really is lower than other Cash-on-delivery players, still it really is too much. Generally the company has to incur Rs. 35-70 for each and every transaction involving cash-on-delivery, nevertheless the cost may reach as high as Rs. 95 in case there is rejection or if multiple trips happen to be needed to offer the order. Whereas when the transaction is performed using credit/debit cards or perhaps net-banking, simply 1-2 % of the transaction total benefit is taken by the online payment partner because service fee. For that reason until and unless the transaction worth is sufficient, cash-on-delivery unit cuts down the retailer’s margins by substantial values.
As well cash-on-delivery unit tends to obstruct the working capital that could have been completely better employed for expansion and growth. * REPLACEMENT COVERAGE * Flipkart provides a thirty day substitute policy for each product bought from its web page. Defects in any product can be highlighted by customers in the time delivery or perhaps within 1 month from the time of delivery. No cost is usually charged to get replacing the defected merchandise. * Primary objective of this policy relates to the key value from the company – customer satisfaction.
This policy makes customers truly feel much more protect about purchasing items online and helps build the company a very good trust with its customer base. PAYMENT GATEWAY OF FLIPKART Flipkart provides the customers using a hundred % safe deal experience. Mastercard payments happen to be processed through the HDFC Lender payment gateway, as well as payment gateways (E Billing Systems/cc Avenue) that interface with various banks. The most recent encryption technology is being used by HDFC traditional bank to protect every customer’s credit card information.
So as to hide the data while data travels on the internet, it codes one’s mastercard number. HDFC also requests you to your three number CVV (Credit Verification Value) number which follows visa or mastercard number and is also given in the back of the card to be able to make sure that the individual carrying the transaction has the physical plastic card. Flipkart’s key focus can be on client satisfaction and in the case also Flipkart. com provides the security of highest requirements so as to ensure that the purchasing experience of every customer is private, safe and sound.
Flipkart. com does not acquire or shop customer’s username and passwords at all. Authorization of transaction takes place for multiple points, first simply by HDFC and subsequently by simply Visa/MasterCard/AMEX safeguarded directly without any information passing through them. Repayment Options 5. Flipkart accepts all Master card, Visa bank cards and TICKER TAPE. * Flipkart do not acknowledge any foreign credit cards about Flipkart. com at this stage. 2. Apart from Debit and credit cards, payments are accepted by Flipkart by simply Internet Banking, Cash-on-Delivery and Equated Regular monthly Instalments (EMI).
All Credit/Debit card information remain private and private. SSL encryption technology is used simply by Flipkart and their trusted repayment gateways to be able to protect the customer’s cards information. SSL encryption technology Netscape created a protocol Secure Sockets Layer (SSL) for going the exclusive documents on the internet. A cryptographic system is getting used by SSL that uses two tips to encrypt data? a public important that is recognized to everyone and a private or secret important which is regarded only to the recipient of the message.
Various Web sites make use of the SSL process to obtain and protect private user’s personal information, such as mastercard number. URLs that use SSL connection need to start with https instead of http which is only Secure HTTP. But the two SSL and S-HTTP will vary uses. In which a secure interconnection between a customer and a server is made by SSL, over which unlimited amount of information can be sent securely, specific messages will be transmitted securely using S-HTTP. SSL and S-HTTP will be therefore complementary rather than rivalling technologies. DIVERSE METHODS ADOPTED BY FLIPKART Auto redirection to bank site: Consumers are instantly redirected to the page of respective financial institutions where the data is required to always be filled. Therefore Flipkart under no circumstances lands you on CC Avenue site unlike other ecommerce sites. Hence Flipkart skips a great unnecessary webpage by passing the required parameters right to CC Opportunity. * Financial institutions Status: Flipkart maintains its own real time position to check perhaps the net banking service of particular financial institution is operating. So the consumers come to find out about a issue prior to going into that bank’s website.
ONLINE PAYMENT PROCESSING SERVICES CLOSED CIRCUIT Avenue 1) Uses protect servers throughout and adopt stringent reliability measures to make sure that sensitive info such as customers’ personal particulars is protected. 2) Clients enter all of their personal information and Credit Card particulars on ICICI’s E-Payments (Payseal) and Citibank’s protected servers and the same can be encrypted prior to it is transmitted over the Internet to the Acquiring Banking institutions. 3) On top of that CC Avenue’s server can be behind security firewalls to make certain maximum safeguard of your customer’s information. EBS (E-BILLING SOLUTIONS)
For better encryption of data, it uses several architecture version which can be useful for protecting the consumer information. High end Axis, HDFC and Citibank’s secure machines are used to allow all mastercard transactions plus the same is usually encrypted ahead of it is transmitted over the Internet for the Acquiring Banking institutions. To ensure optimum protection of customer’s data, EBS computers are also in back of the security firewalls. This guarantees that the buyer’s information is not available to any third party. EBS makes use of the ideal amongst the market standards , the VeriSign technology, which in turn ensures the full security in the data.
A/B FRAMEWORK – UNIQUE PLATFORM USED BY FLIPKART The platform has two components: Through the first one the performance in the website is definitely measured applying various metrics which are pre-defined. The second a single uses an A/B platform that allows distinct versions with the website being available simultaneously which is used to evaluate the success of the advertising campaigns within the website. Therefore the company performs live and real tests by directing a small portion in the traffic and studying the results. Equally components come together and concurrently.
The home page’s performance upon various guidelines is measured by the metrics tool which is kind of a dashboard. For instance , systems will be immediately cautioned in case the transaction price goes down beneath a certain limit. Flipkart’s technicians can also speedily implement and check their very own ideas using the A/B part. When somebody proposes a new idea, a lot of precious time is put in debating what-if scenarios. Applying this framework an idea can be executed while mitigating its risks. For instance , the A/B framework redirects ten percent of the Flipkart’s traffic to the newest design/idea whenever an professional changes the style of any page.
Through this kind of they can assess and assess the effect in the changes making use of the metrics device for collection. If it does not lead to any productive result, they can quickly change it back again, and only lower than ten per cent of targeted traffic is impacted. The Benefits Considering that the tool continues to be introduced at some time around mid-2010, Flipkart now sells a lot more than twenty types of products, taking sales approximately Rs 75 crore per month. In fact , over the last eight quarters, Flipkart has been able to double its earnings each 1 / 4.
