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You go through ‘Feu You and Me’ in category ‘Essay examples’ It exercises this kind of power through the bar exams, administered by the Court alone. By way of example, the Court, by simply identifying those men and the protection of each subject matter, effectively tells the law universities what courses to offer and what laws to teach.

Tools that were utilized for order to measure the structure with the industry happen to be: 1) Tenir Framework ” The ultimate function of this platform is to discover companies competing with each other and analyze the four factors affecting the competitive condition of the Standard Law Institution Industry (NCR) 2) Mckinsey Matrix ” One of the equipment used in in an attempt to analyze your competition. This matrix is composed of two parts such as the business placement in the top to bottom analysis and market appeal in the horizontal axis. 3) Winner Evaluation ” It truly is used to evaluate what makes a competitor a victor and a loser.

The FEU-IL will probably be evaluated based on the industry’s assessment of winners and losers. 4) Competitor News sheet (Figure 4. 1)” contains comprehensive facts about the competition in the standard law institution industry. In depth facts are offered such as: just how old is a law school, size of enrollment, number of topnotchers for the last five (5) years, Average passing percentage for the last five (5) years, tuition fees, finest features, professor-student ratio, and areas for improvement. TENIR FRAMEWORK [pic] REGULAR LAW SCHOOL MARKET This structure establishes the marketplace segments that this FEU-IL may tap (i.. New graduates and Entrepreneurs). There is also a should be competitive in facilities and library selections as this affect the regular law university industry where FEU-IL belongs MCKINSEY MATRIX (Figure six. 1) The matrix applied two (2) components that determined the over-all functionality of the standard law college industry, namely: Business Location and Industry Attractiveness. The business position is founded on the following standards: 1 . Income 2 . Enrollment 3. Stableness 4. Progress On the other hand the market attractiveness will be based upon the following conditions: 1 .

Track Record 2 . Reputation 3. Top quality Instruction four. Facilities a few. Reasonable expenses fees The matrix will certainly indicate that UP, SBC and AdMU are commanders of the sector. However , UST and AUSL are beginning to generate their signifies in the industry. UST and AUSL have the potential to become the market leaders in the industry. MLQU lags lurking behind among the rules schools mentioned. WINNER EVALUATION (Figure 6. 3) In the Winner Evaluation, you will see that IGNITION is considered a loser, having 3 away of 5 characteristics of a loser. THE STATE OF THE FILIPINO LEGAL EDUCATION

In a latest study, it was observed that schools which often well in the bar examinations “remain to be makers of higher percentage of moving rates and they share comparable policies including the rigid/screening method, maintenance of high level of academic functionality in their law subjects, adoption of the zone point index (QPI) to keep in the law school, selecting of deans with pro-active hands-on managing style, and infusion of financial resources for the law catalogue to better equip the teachers and learners with the mass of the legal knowledge, data and elements to enhance their particular skills and aptitude in the field of law.

The analysis recommended the fact that law curriculum/program be improved and produced so as to develop competent worldclass lawyers with proper sense of ethical values in exercising all their profession. Additionally it is stressed the need for new plan standards on the law software that will take into consideration several main developments in the field of law during the past decade plus the trend to globalization in the practice with the profession. THE USAGE OF TECHNOLOGY The Arellano School School of Law may be the only rules school in the Philippines which has a comprehensive legal database and which is readily available for free around the internet.

Lex Libris, which is on membership basis, and which provides almost the same data, is another Philippine database. A lot of the younger regulation faculty in Metro Manila use computers to demonstrate material in class through powerpoint presentations. They can be likewise previously transmitting syllabi and training course materials to students online. Electronic casebooks and textbooks are now being promoted locally even though are not very popular among regulation students. Simply no law college in the Thailand, as of this writing, has required students to own or bring pcs.

KEY SUCCESS FACTORS

Thinking about the current external environment, the following constitutes the real key success factors critical towards the success in the industry: 1 . Good reputation of the school 2 . High quality of instruction three or more. Consistently excessive passing percentage of teachers in the tavern examinations. 4. Consistency of graduates so that it is to the top ten in the club examinations.

OPTION AND CONCERN ANALYSIS QUICK HISTORY OF THE CORPORATION

The IGNITION Institute of Law opened in 1934, making it among the older universities of rules in the country.

That prides alone as a pedigreed law institution from in whose ranks two other legislation schools situated in the college or university belt had been formed. The Institute is proud of its alumni whose accomplishments have privileged their college of engineering and the legal profession. For instance , two justices of the Supreme Court, a Secretary of Justice, many Justices in the Court of Appeals and Sandiganbayan, regional and city trial the courtroom judges and government prosecutors. In addition , many of its participants now take up positions of leadership in the community and play vital jobs in legal practice, organization and govt service.

Also, the Start has the one of a kind distinction of experiencing two United states senate Presidents serve as Dean ” Jovito Salonga from 1957-1961 and Neptali Gonzales coming from 1976-1986. In 2003, the Institute teamed-up with the Entre ma Salle School Graduate Institution of Organization to offer the JD-MBA program, the first graduate student dual level program in regulation and business administration. The dual level program prepares students to approach challenges from the perspectives of both equally a business exec and an attorney.

This program is built to provide college students with the understanding and skills necessary to excel in two interrelated professions and to be familiar with interrelationships between them. It has been the Institute’s regular policy to supply quality legal education in a affordable expense. The Institute of Rules endeavors to keep up its custom of being a law school that remains a dreamland for the working but suitable class. PERSPECTIVE STATEMENT It is the Institute’s consistent plan to provide quality legal education at an affordable cost.

The Institute of Law endeavors to maintain it is tradition to be a regulation school that remains a haven pertaining to the working nevertheless deserving school. MISSION ASSERTION To complement the objectives from the legal education enumerated in Republic Take action 7662, the Institute of Law is usually committed to pursue the following: ¢ To provide to the regulation students a broad knowledge of law and its various fields, along with the position and functions of legal institutions, ¢ To develop their particular legal research skills and analyze, state and apply the aw effectively, as well as to enable those to gain an overall total approach to legal problems and issues ¢ To prepare legislation students intended for advocacy, guidance and decision-making and imbue them with a chance to deal with legal problems, ¢ To instill in these people the ethics and required the legal profession, ¢ To train teenagers and women for the legal profession known for their technical competence, professional enthusiasm and unblemished integrity. BUSINESS SYSTEMS STYLE a) Entry of learners b)Processing of students [pic] [pic] The FEU-IL Organization System Version describes the processing of human resources, particularly lawyers.

They have two elements: 1) Admission of College students , Prior to a student is admitted inside the FEU-IL program, he has to take a great entrance exam. Once this individual passes the entrance exam, he turns into eligible to enroll in the IGNITION Institute of Law. 2) Processing of Students ” Once a pupil becomes eligible to enroll in the FEU Commence of Law, he right now enrolls those men which he is required to total. All techniques of instruction are carried out inside the sessions with the Instructors of Regulation supervising the students. Final levels will be directed at the students throughout the professors of law at the end of every term.

Upon completion of all the educational requirements, he now turns into eligible to take those Bar Exam administered by Supreme Court docket. The graduate student reviews intended for six months and when he goes the bar assessments, he is today admitted to the bar. It is important to take note of the company system unit because this is definitely the blue produce for making the marketing policy for the FEU-Institute of Legislation SWOT EVALUATION A SWOT analysis can be described as tool in determining you’re able to send strengths and weaknesses, exploiting the different options which the company might face and thinking about ways to be able to ward off the possible threats that it may face.

It has a tendency to present alternative courses of actions that will be the foundation for the many marketing strategies that will be utilized for the marketing strategy of FEU-IL. The tactics should talk about the following concerns: ¢ Just how can the company conquer its weak points to ward off of the threats it faces? (WT Strategies) ¢ How can the organization utilize their strengths toward off the threats it encounters? (ST Strategies) ¢ How do the company employ its strengths to exploit the opportunities this faces? (SO Strategies) ¢ How can the company overcome its weaknesses to use the possibilities it encounters? (WO Strategies) |Opportunities (O) |Threats (T) | | |MRT |Bad pronouncements about lawyers | | |Good write-up about FEU |Many lawyers will be dragged in scandals | | |TV guestings |High attrition price in the bar examination | | | |High cost of living | |Strengths (S) |SO Strategies |ST Strategies | |Good area |Flyer Distribution at MRT (O1, S1, S3) |Print Ad featuring top participants of FEU-IL| |Reasonable fees |TV pluggings (O2, O3, S4) |(T1, T2, S3) |Good Instruction |Press emits of customer feedback who |Intensive Review for the bar assessments | |Proactive dean |benefited from the fair tuition service fees |(T3, S2, S3) | |Offers the MBA-JD Program in cooperation |(O2, O3, S2, S3) |Inviting bar lecturers and appointing them | |with the DLSU University of Graduate Studies |Conduct a Tamaraw Tour in chosen |as professorial chairs (S2, S3, T1, T2, T3)| | |universities and give promotional Compact disks |Aggressive improvement of the physical | | |for give away (S4, UNITED KINGDOM, O3) |plant and collection collection of the | | | |Institute (S4, T3) | | | | | |Weaknesses (W) |WO Strategies |WT Strategies | |Inadequate facilities |Full scholarship grant to exclusive chance graduates with |Creation with the FEU IL Journal containing | |Low passing percentage rate in comparison with |stipend (W3, O2, O3) |the published works with the FEU-IL Teachers | |the leaders |Creation of the FEU Law Discussing team to |with the most up-to-date legal improvements and Great | |No topnotchers the past five (5) years |prepare FEU-IL students to succeed in |Court Resolutions (T1, W4, ) | |Current image: not just a preferred legislation school |competitions (W2, W3, W4, W5, S3) | | |Inability to attract quality students |Creation of the FEU-IL Website that contains | | |Support Personnel service |the IL Curriculum, syllabi and other | | |Lack of economic resources |activities that are related to the | | |Faculty unrest |Institute of Regulation (i. electronic. bar examination operations, | | |No fulltime Affiliate Dean |articles published by simply FEU-IL faculty, etc . )| | |Inadequate library collection |(W4, W14, O2) | |Absence of professorial chair | | | |Problem in wage structure of faculty | | | |members | | | |Weak U-belt Pool Bar Assessment | | | |Lack of published research colloquia within| | | |the Institute | | | |Faction in the IL Alumni Foundation and IL | | | |Management | | | STRATEGIC ISSUES 1) How will the Asian University Company of Regulation increase their market share? 2) How will Japanese University Company of Regulation become the preferred law college in the Korea? DISTINCT COMPETITIVE ADVANTAGE

FEU-IL has a pro-active, young and charismatic Dean who may be elected President of the Affiliation of Law Schools inside the Philippines for three consecutive conditions and whom finished his Master of Laws by Harvard University or college, U. T. A. SUSTAINABLE COMPETITIVE EDGE The IGNITION , Institute of Legislation has made a total of 74 topnotchers for the last 71 years of front in the rules school market. One of them is definitely Artemio Panganiban, now the Supreme Court Justice of the Philippines, and Jose N. Nolledo, an author of various books in Industrial Law and Remedial Rules. MARKETING GOALS / GOALS 1 . Inside 2007, FEU Institute of Law increases market share simply by 5%. 2 .

Reinforce the FEU Institute of Legislation brand to aspiring attorneys through online marketing. 3. Inside SY 2006-2007, the FEU Institute of Law increases visibility in most legal fora. 4. Within 2007, IGNITION Institute of Law should be able to attract better top quality students in order to raise the club passing percentage of the institution. 5. Within 2007, FEU Institute of Law raises profit by 10%. MARKETING STRATEGIES I actually. PRODUCT DEVELOPMENT APPROACH a. Improvement of the Mission and Eyesight Statement in the FEU-IL The Vision and Mission Assertion of FEU-IL should be superior and enhanced in order to attain the above advertising goals. The following is the recommended Mission/Vision for FEU-IL: Were committed to generate lawyers furnished with globally relevant, competitive and real world expertise. Our graduates are trained to be service-oriented to their clientele but at the same time mindful with their social duties to the community and their honest duties for the administration of justice.  “Through each of our core values of teamwork, responsibility and integrity, we need to passionately dedicate ourselves for the development of your brain and spirit of our students by properly preparing these to become committed and liable citizens answering the changing needs in the global community and ready to supply the required specialized legal providers.  n. Physical Flower:

There is a should be aggressive in purchasing legislation books that is to be utilized by pupils for their studies. The FEU Law Catalogue must be bodily equipped and ready for the acquisition and storage of new books which will be used being a tool intended for effective teaching. There is also a need to improve the physical plant from the Institute. Almost all of the law universities in the University or college belt location are now having sound proof rooms and sturdy ergonomic chairs with AVR facilities. A lot of law colleges have their own exclusive rules building to accommodate more enrollees with state-of-the-art facilities. Today, there is no escape for the necessity of becoming throughout the world competitive with regards to facilities and instruction.

It is also appropriate for the University to have an image of a technologically oriented institution with a view of rendering quality nevertheless affordable legal education pertaining to the working school. c. Enhancement of the ARIANNE Curriculum: Within a recent study of the Best Practices of Rules Schools in america and British isles, the following had been noted: 1 ) A rules school can best attain excellence and possess the most effective academics program when it possesses a clear mission, an agenda to achieve that quest, and the potential and readiness to measure its success or failure. Lack of a defined quest and the recognition of attendant student and institutional outcomes, a regulation school lacks focus and its particular curriculum turns into a collection of under the radar activities with out coherence.

When a school would not assess its performance, it can easily always be deluded about its success, the potency of its pedagogical methods, the relevance from the curriculum, as well as the value of its services to the constituencies. A law university that does not assess pupil performance or its functionality as an institution, or that uses the wrong measures in doing therefore , has no real evidence that it is achieving any goals and objectives. A law school that falls short of evidence of achievement invites requirements for liability (Gregory Munro, Outcomes Examination For Regulation Schools three to four, Institute to get Law Teaching 2000) installment payments on your It is particularly crucial for rules schools to clearly state specific effects for their courses of training. 3. Rules schools ought to be encouraged to coordinate their programs of instruction and integrate the teaching of theory, doctrine and practice.

Legal teachers should be discouraged in depending on the case approach / Socratic dialog, to create problem-based learning the primary function of training and to be more attentive to basic principles of effective education. 4. There is a dependence on law educational institutions to employ teachers who are 100% dedicated to excellent educating and to create improved instructor development courses. 5. There should be a regular analysis of the school’s program of instruction to determine whether the objectives are achieved properly or proficiently. This can be done by soliciting and incorporating opinions from beyond the academy, and gathering information from students about their requires and goals. 6.

Guidelines for delivering instruction are: 1) Put together the Program of Instruction, 2) Integrate the teaching of theory, cortège and practice, 3) Make use of basic principles of effective educational programs, 4) Encourage lively learning and present prompt reviews, 5) Powerful Time Supervision, 6) Use of technology. In this regard, it is suggested which the Institute of Law enforce the following in the enhancement of its Teachers Instruction: 1 ) The problem technique (as in opposition to the Socratic Method) should be used to achieve clear, ideal objectives. It will require students to investigate and response legal concerns in context. Extensive exploration of the learners is required.

If possible, cases and Supreme Courtroom rulings needs to be assigned to facilitate legal problems in context. Additionally it is advised that there must be the use of teaching theory, doctrine and practice. Exposure to real life situations (i. at the. interviews or perhaps sponsored tours) should also end up being incorporated in each subject matter so that college students will have to apply what they have learned in theory. installment payments on your All subject matter offered by the FEU-IL should have a syllabi in modular format, specifying the subject areas to be mentioned with the objectives to be achieved every meeting. Activities every single topic needs to be indicated to guide students in what is anticipated of them just about every meeting. three or more.

Recruitment of efficient and effective educators who happen to be 100% devoted to teaching is definitely imperative. For this reason a regular analysis of top quality of teaching of teachers should be done on a regular basis (i. electronic. monthly) to ascertain if efficiency of the training is being carried out consistently and regularly. Opinions from learners regarding their suggestions and concerns should be addressed quickly, favorable or unfavorable. some. It is essential that faculty members indulge in the program progress the Institute’s curriculum. Committees should be formed among the faculty members in the Institute of Law for making faculty members involved in IL’s growth and development. five.

In identifying the placement of law graduates who recently passed the line, continuous collection of data in educational effects will be used intended for the school to articulate how these educational outcome data is used to further improve individual scholar and overall program performances. This can be created by soliciting and incorporating views from distinct employers outside of the academy. six. Strategic organizing workshop is definitely therefore crucial to achieve excellent quality of instructions. Participants would be the Dean in the Institute, the Associate Leader, chosen faculty of the Commence, the Boss and a Supreme The courtroom Justice (if possible) to map out software of activities and would like list for the Company of Legislation. d. FEU-IL Journal The organization of the FEU-IL Journal is an excellent tool intended for research and development and a good discussion board for IL faculty users to publish their particular works.

It is suggested that FEU-IL coordinate tightly with the Office of R and d of Far Eastern University intended for the technicians. e. MCLE Provider To your information, the Mandatory Continuing Legal Education (MCLE) is a requirement for all legal representatives to conform. In this regard, almost all members with the bar have to attend the MCLE seminars to be up to date with the new laws and regulations and procedures in the legal profession. Presently, some companies and educational institutions (i. electronic. UP College of Rules, Arellano Rules School, Bundled Bar from the Philippines) happen to be MCLE services, giving seminars for the lawyers. Around this date, zero agency or law college in the University or college Belt Area has become a great MCLE supplier. It is suggested the FEU Company of Rules would apply as a great MCLE company.

To be a great MCLE service provider at an cost-effective fee is a good promo for the college, aside from the fact that it is a good source of financing for the FEU Company of Legislation for the advance of it is facilities and physical flower. f. Operations of the IGNITION Institute of Law: A delineation of duties and responsibilities is actually appropriate and forthcoming for the FEU Institute of Law with respect to its Leader and Associate Dean. The Associate Leader should now be directly in-charge in serving the needs of the students and faculty inside the Institute of Law even though the Dean is directly in-charge of network and advertising FEU Start of Rules with other universities and colleges Managing the Curriculum, Instruction, faculty and students should be done by the Relate Dean.

Personnel should also always be pro-active in walking the extra mile in giving excellent services, not only to students, but as well to browsing prospective students. There should be number of training for employees members of FEU-IL to get ready them for the SY 2005-2006. 2. PRODUCT SETTING STRATEGY a. Formation from the FEU-IL Debating Council There must be an active Rules Debating Authorities to contend with the different law schools inside the country. The organization of an lively Law Debating Council will expose the scholars to various debating competitions. Together with the aim of getting No . you in discussing competitions, it can help boost the picture of the FEU Institute of Law throughout all law schools near your vicinity.

The Oracle and Discussing Council is definitely the official discussing council in Far Eastern University or college. It is suggested which the FEU Oracle and Debating Council ought to help in the formation of an lively FEU Company of Regulation Debating Council to help boost the FEU Commence of Law’s image in winning argument competitions. b. FEU-IL Web page There must be a typical, effective and comprehensive FEU-IL Website that may show the Institute’s Vision, Curricula and syllabi of the several subjects. The site is also an excellent tool intended for the Company to make that as a forum for tavern exam procedures. III. DECEPTIVE MARKETING CAMPAIGN STRATEGY AGGRESSIVE ARTICULATION PLAN (TAMARAW GROUNDS TOUR)

Leading law universities in the industry usually do not engage in an aggressive articulation campaign being that they are confident that there will possess enrollees, looking at their trustworthy image in the market. Therefore , a flank strike is necessary to attack the weakness of such leading legislation schools. It is suggested that the Leader of the Start of Regulation, in coordination with the Vestibule, Placement Workplace, establish a strategy on how to go to different universities and colleges in the Local area Manila Place, and possibly inside the provincial areas, to state the IGNITION Institute of Law. No dean in Metro Manila has done any kind of aggressive assemblage campaign simply by going to different universities and colleges.

Will probably be the first time of all time that a leader will be carrying out school to school articulation on behalf of the FEU Institute of Law. In-campus entrance exams, in skill with the Registrars of the schools involved, might also be conducted to further facilitate the admission of students who wish to take up Bachelors of Laws. That is why we have a need for a fulltime Connect Dean who also should be the 1 in-charge with the management and administration from the FEU Institute of Rules while the Leader is active establishing network and carrying out articulation within the country. 4. ADVERTISING AND PR FLASH The company is going to engage in to the following marketing and promo strategies: 1 )

Print advertising or write-up showcasing the very best graduates of Far Eastern University or college (i. electronic. Justice Artemio Panganiban) installment payments on your Distribution of flyers close to the MRT UBelt station regarding the FEU-IL three or more. Engage in TV guestings to offer FEU-IL the chance plug its IL plan. 4. Press release of testimonies of a number of FEU-LAW Alumni. 5. Division of pamphlets and advertising CDs throughout the Tamaraw Grounds Tour CURRENT MARKET SEGMENTATION STRATEGY OF FEU-IL [pic] Proposed Segmentation Technique for FEU-IL: Inside 2008, the marketplace segmentation will be composed of 90% Fulltime students and 10% Working experts as hereto indicated: ACTION PROGRAM TO GET SY 2005-2006

Sales Program June ” August june 2006 |Activity |In-Charge |Target Day |Budget |Expected Output | |Printing of brochures |Associate Dean |June 1, 2005 |Printing |10, 000 pamphlets printed | | | | |P4 x twelve, 000 sama dengan P40, 500 | | |Training of Office Staff |Associate Dean |July 12-15, 2005 |Food |Trained office staff | | | | |P135 X several = P945. 0 | | |Printing of Flyers |Associate Dean |June 1, 2005 |P2 X 20, 000 = P40, 1000 |20, 500 flyers branded | |Promotional CDs |Associate Dean |August 1, 2006 |P25 Times 200 sama dengan P5, 000 |200 Advertising CDs for give| | | | | |away | |TAMARAW CAMPUS TRAVEL / |Dean / Accès and |July 15, 2005-August|Transportation |Visited 45 schools | |Articulation, Local area |Placement Office |30, june 2006 |P200 Back button 3 (schools)=P600 X 12-15 | | |Manila Area | | |days= P9, 000. 00 | | |MCLE company |Associate Dean |June 31, 2005 |Application fee =P2, 000. 00 | | September , November |Activity |In-Charge |Target Date |Budget |Expected Result | |Printing of the IGNITION IL |Dean / Relate Dean as well as |October 15 |P45, 500. 0 |Printed Journal | |Journal |Director for Study and| | |containing released | | |Development | | |works of faculty | | | | | |members in the FEU-IL, | | | | | |with up-to-date laws | | | | | |and Supreme Court | | | | | |rulings | |School Tour / Connection |Dean / Admissions and |September 15- November|Transportation |Visited 45 schools | |, Metro Manila Area |Placement Office |15 |P200 Times 3 (schools)=P600 X 15 | | | | | |days= P9, 500. 0 | | |Information Dissemination |Dean |November 40, 2005 |Flyers |Printed flyers and | |for the MCLE Seminars | | |P4 x10, 000 sama dengan P40, 1000 |posters to get the MCLE | | | | |Posters |Seminars | | | | |P25 Times 200 sama dengan P5, 000 | | December 2005-February 2006 |Activity |In-Charge |Target Date |Budget |Expected End result | |School Tour / Dean / Admissions and |January 15-February |Transportation |Visited 15 schools | |Articulation, Provincial|Placement Business office |28, 2006 |P400 Back button 3 (schools)=P1, 200 Times 5= | | |Area | | |P9, 1000. 00 | | |MCLE Seminar |Dean / Relate Dean |January, 2006 |Food |An MCLE accredited | | | | |P60 x 75 = P4, 500 |seminar for the lawyers | | | | |Production of handouts | | | | | |100 pages back button P2 back button 75=P15, 1000. 0 | | Mar 2006-May 2006 |Activity |In-Charge |Target Time |Budget |Expected Output | |School Travel / |Dean / Tickets and |March 15, 2006-May |Transportation |Visited 15 schools | |Articulation, Provincial|Placement Office |15, 2006 |P400 X 3 (schools)=P1, 200 Times 5= | | |Area | | |P9, 500. 00 | | |Printing of the FEU-IL |Associate Dean / Overseer |April 12-15, 2006 |P45, 000. zero |An informative journal | |Journal |for Research and | | |containing the most recent | | |Development | | |laws, decisions from the | | | | | |Supreme Court and | | | | | |administrative bodies, and| | | | | |articles authored by | | | | | |Faculty members with the | | | | | |FEU-IL | |Promotional CDs |Associate Dean |March 1, 2005 |P25 By 200 sama dengan P5, 000 |200 Promotional CDs intended for | | | | | |give away | ADVERTISING PREPARE June ” August june 2006 Activity |In-Charge |Target Time |Budget |Expected Output | |Production of posters |Associate Dean |August 15, june 2006 |Printing |50 sets of printed cards | | | | |P20 times 50 sama dengan P1, 500. 00 | | |Production of Tshirts |Associate Leader |July you, 2005 |Printing |50 t shirts produced | | | | |P50 x 250 =P5, 000. 00 | | Drive 2006-May 2006 Activity |In-Charge |Target Day |Budget |Expected Output | |AD regarding the FEU-IL |Dean |March 12-15, 2006- |Billboard = P30, 000. 00 |-Billboard promoting the | |and their successful | | |Newspaper Ad (for |FEU-IL | |graduates or perhaps topnotchers | | |PDI)=P50, 000. 00 |-printed advertising campaign of | | | | | |the FEU-IL | PUBLIC RELATIONS PLAN June ” September 2005 Activity |In-Charge |Target Date |Budget |Expected Outcome | |TV Guesting |Dean |July 12-15, 2005 |Tranportation= P200 |Guested in a TV program to | | | | |Honorarium= P2, 000 |give his legal opinion with an | | | | | |important issue, Connected | | | | | |FEU-IL | September ” November 2005 |Activity |In-Charge |Target Date |Budget |Expected End result | |Write-up in a newspaper |Dean |October 15, 2006 |Honorarium intended for the article writer |Published content | |regarding testimonial of | | |P5, 000. 0 |regarding the recommendation | |an FEU-IL Alumnus (PDI) | | | |of one of many successful | | | | | |FEU-IL Alumnus | |Write-up in a magazine |Dean |November 15, 2005 |Honorarium to get the article writer |Published content | |regarding one of the top | | |P5, 1000. 00 |regarding one of the leading | |graduates in the FEU-IL | | | |graduates in the FEU-IL | January 2005-February 06\ |Activity |In-Charge |Target Time |Budget Expected Output | |TV Guesting |Dean |July 15, 2006 |Tranportation=P200 |Guested in a TV program | | | | |Honorarium=P2, 000 |to give his legal opinion| | | | | |on a crucial issue, | | | | | |Plugged FEU-IL | JAPANESE UNIVERSITY COMMENCE OF LEGISLATION FINANCIAL OUTPUT OF INCOME AND EXPENSES FOR SY 2005-2006 a) Growth Rate | |Revenues |Increase (Decrease) |% | |SY2004-2005 |P14, 063, 233. 00 | | | |SY2005-2006 |P14, 488, 740. 0 |P 425, 517. 00 | 3. 02 | |SY2006-2007 |P21, 285, 000. 00 |P6, 796, 260. 00 | 46. 90 | b) Promoting Expense Charge | |Revenue |Attributed Promoting Expense |Marketing Expense Price | |SY 2005-2006 |P14, 488, 740. 00 |P267, 124. 00 |1. 84% | |SY 2006-2007 |P21, 285, 500. 00 |P365, 885. 00 |1. 72% | ) Revenue-Marketing Expenditure Ratio NR ” OR , , , , , , , , = 21, 285, 500. 00 ” 14, 488, 740. 00 =P6, 796, 260. 00 NME-OME , , , , , , , , , , , , , , , , , , , 365, 885 ” 267, 124. 00 P98, 760. 00 P68. 82 ** For every P1 spent on advertising expense, FEU-IL generates P68. 82 returning. Thus, the marketing strategy is regarded cost effective. The additional P98, 760. 00 promoting budget may yield a great incremental tuition revenue of P6, 796, 260. 00 (Note: The effect of a advertising budget can only be shown in the being successful schoolyear) RISK ASSESSMENT AND CONTROLS Predicted Problems to get encountered |Suggested Control Assess | |Marketing Budget may not be approved by best management |Always provide a approval for an approval of the marketing | | |budget | |Press launches may not be cost-effective |PR Company must fill in copy of press releases intended for documentation | | |purposes. Press releases should be filed effectively with all the | | |expenses allotted to it.

The papers should be placed under Public| | |Relations file with all the indispensable back-up in case of | | |misplacement, | | |There should be proper saving and filing of all expenditures | | |incurred. | |Students, Staff and Faculty users might not work |Make the students, staff and faculty members equiped responsible| | |and dependable in certain responsibilities | |Desired outputs of the Marketing prepare are not met. A regular post-evaluation per activity must be done to determine | | |the problems encountered and the solutions to be done in order to | | |arrest future problems, | |A scandal might erupt that could lead to defile the brand of |The IL Leader, Associated Dean and Faculty should certainly guide correctly IL | |the FEU-IL |students and graduates | |Factionalism could affect promoting efforts |Infuse new blood. | A P G E N D We X , , , , , , , , Advertising of the institution Substitutes Good income Entrepreneurship Managerial function Overseas operate Student enrolls ee To become an esteemed professional Go after other substantial income professions such as medication, architecture, accountancy, engineering Professional Growth in legal practice Diploma as well as Certificate of Participation in Seminars sponsored by the IBP The need to complete the bar tests Enroll in Hybrid programs (MBA-JD Program) To visit law universities outside NCR Customers: ¢ New teachers ¢ Specialists ¢ Entrepreneurs ¢ Govt employees 3-time flunkers in the Bar ¢ exams ¢ Transferees COMPETITION SBC (Leader) UP (Leader) AdMU (Leader) FEU (Laggard), UST (Laggard) Lyceum (Laggard) SSC (Laggard) AUSL (Laggard) Suppliers: 2. Publishing Firms * E-learning resources 2. Office Equipment Distributors 5. Office Materials Distributors 2. Furniture Marketers * Staffing requirementws * Law Professors Fresh Entrant non-e Graduate evaluations for the bar exams Scholar attends course and professor teaches, advisors and counsels student In the event prospective student passes, this individual enrolls Potential student will take entrance test Will scholar graduate? In the event that no If you do Graduate does not work out bar tests Graduate is definitely admitted to the bar. [pic]