Following the Panorama celebration entered the newest York Town music event scene, Pioneers Entertainment, the independent marketers that generate the Governors Ball entered into negotiations with Live Region for the large concert campaign company to purchase a majority stake in Founders Entertainment (Nelson, 2016). According to Billboard magazine on the web, “A event arms competition of kind s have been playing away between Live Nation and rival AEG Live, while both aggressively seek to build their respective festival portfolios in what is the most successful sector with the live music business within the past decade (Waddell, 2016). AEG is considered to be the leading runner inside the competition simply by Billboard since it owns or has a share in 40 music event in The united states. This significant concert marketer may now be the cause of one of many last remaining independent marketers losing their independence as Founders Entertainment “is right now headed toward an positioning with the planet’s Largest promoter” (Waddell, 2016).
Ultra Music Festival EDM Festivals, SFX and the Impact on the Event Marketplace
Electric dance music is quickly becoming the hottest music from the millennial era. In fact , it could arguably always be called the background music of the 2010 through 2020 decade because of its immense recognition (Heitner, 2013). “With well-liked DJs which includes Tiesto, Avicii, Calvin Harris, Kaskade, David Guetta and many others powerful performance costs in the tens-to-hundreds of 1000s of dollars (per performance), radio airplay on traditional pop stations and an increasing number of collaborations with artists in other genres, EDM has become a preferred type of music on the airwaves and at community performances. And a favorite annually event amongst fans of EDM is usually Miami, Florida-based Ultra Music Festival, the industry part of UMF Worldwide” (Heitner, 2013). With the aforementioned highly paid superstars and its elevating popularity, the background music festivals of the genre will be thriving as well. One would anticipate that electronic digital dance music festivals are over-the-top when compared to other music festivals and they are right, furthermore, there is a thriving market for anyone festivals in the United States. “The US has become the major market to get the super-sized, pyrotechnics-driven situations called ‘EDM festivals'” (Garcia, 2014). This kind of music event, which can be consider by many as a slightly more recent form of the background music festival, is fast becoming the most used type of music festival intended for festival goers. “While Coachella 2006 was certainly a turning point intended for the mainstream profile of electronic music, it isnt until regarding 2010 that festivals devoted exclusively to electronic music came into their particular in the US. After that, theyve changed into a profitable and broadly significant sector, which has also begun to influence the global festival circuit” (Garcia, 2014). With the regarding this type of music festival, in addition there are some concerns about supporter safety.
Climb And Land Of SFX
SFX Entertainment, a company were only available in the nineties by Robert Sillerman, reemerged in 2012 for taking over the electronic digital dance music scene (808SJake). Silllerman’s first SFX Entertainment was purcahased by Clear Funnel in 2150 for $4. 4 billion, this SFX Entertainment later developed into Live Nation Entertainment. IN 2012, Sillerman hoped that his new SFX Entertainment would be just like successful since it predecessor was for Live Nation. “From June of 2012 through today, they’ve made many acquisitions that have included from some of the biggest EDM promoters in the world to companies that handle shopping for tickets. Rather than just going after one specific portion of the EDM cake, Sillerman intentions of not only controlling the entire quiche, but changing the way you take in it” (808SJake). The company acquired acquired: Semáforo Donnie Gives, Dayglow LLC, The Voodoo Experience, Huka Entertainment, Beatport, IDT, New mexico Marketing Group, Totem OneLove, Arc90, Fame House, Tunezy, Made Event, Rock in Rio, i-Motion, and Paylogic (808SJake). With these acquisitions as part of his company, Sillerman planned to consider conquer the electronic dance music world (Mac Contesa, 2015).
You possibly can officially declare Sillerman’s intend to take over the electronic move music picture a failure in 2015. “Sillerman is now within a fight to salvage SFX Entertainment, which went public at $13 a share and was valued at more than captal up to $1 billion in April. 2013. On Friday, the stock shut down at 91 cents a share. SFX now has a market capitalization of $88 million” (Mac Lotta, 2015). Because SFX Entertainment is now within the brink of bankruptcy, one has to speculate where the organization and Stillerman went wrong.
The plan for SFX Entertainment looked like simple enough: roll up local EDM event coordinators under one particular umbrella business that could travel profits by providing structure and efficiency. It wasn’t an idea too dissimilar to Sillerman’s to goes with the unique SFX where he spent much more than $1. two billion to gobble up regional ordinary promoters, spots and administration companies in the late 90s (Mac Gara, 2015).
Sillerman believed that due to the popularity of EDM festivals around the globe, this kind of music picture would be the new rock and roll for millennials. In 2015, however , Sillerman became embattled within a lawsuit with acquaintances who have allege that they devised the concept to combine the EDM industry (Mac Gara, 2015). Furthermore, according to business analysts the holding firm management and board of directors should be blame for the SFX Entertainment’s problems, not really the festivity and business unit levels of the company (Mac Gara, 2015). Due to its economic problems plus the unlikeliness that Sillerman has the capacity to bring the company back to the one that performs strongly financially, there exists a chance the company might be sold off so that Sillerman can get away from below it. One possible buyer for SFX Entertainment is Live Region, the company that developed away of Sillerman’s original SFX Entertainment.
EDM Festivals May Be Losing Recognition
In Drive of 2016 the Miami Herald reported that the electric dance music craze can be starting to lose colour in a similar manner while that of semáforo (Levin, 2016). Although all the tickets to Ultra were sold out, at this year’s function there were significant signs that the popularity of the electronic boogie music field may begin to quickly diminish. “‘EDM is over ” it can like semáforo, ‘ says Vanessa Menkes, former head of sales and marketing communications for the now disbanded Opium Group, whose cubs including Mansion and Set dominated South Beach nightlife for a long time. ‘In 2005, you could open your doors on the random Sunday and generate $150, 1000. Those days are certainly not coming back” (Levin, 2016). The article procedes state that electric dance music may have got peaked in 2013 (Levin, 2016).
Many factors may contribute to the decline in the popularity of electronic party music. 1 significant factor which may impact the music genre’s popularity is the prohibitive cost of a team outing to savor being section of the music phenomenon. “Many with the music-loving clubgoers that are the genre’s main audience had been alienated by simply spiraling entrance and drink prices that put the cost of even a minimal night out well over $1000, at the same time clubs focus on wealthy buyers who spend thousands in VIP sanctums” (Levin, 2016). One reason behind the large price tag associated with enjoying a night away at a club where electronic party music can be featured is due to the price tag that one of the most popular DJs can order The genre is dominated by a couple of superstar DJ/artists such as Calvin Harris, Diplo, Tiesto, and Skrillex (Levin, 2016). These kinds of top earners can command as much as $400, 000 to give a show by a team. “According to one Miami music insider, the moment Mansion ordered leading DJ Afrojack for more than $150, 1000 shortly before the club concluded its 11-year run previous fall, this couldn’t draw enough of your audience to be able to even” (Levin, 2016). Additionally , many music industry insiders speculate which the popularity the popularity of electronic dance music that generated a dash of business sponsorship can be ruining the genre while commercialized music for social websites hits and profit will be replacing creative music. Furthermore, the limited number of serves that can heading this genre of music has led these few providing a large number of do it again performances triggering fans to slowly losing interest in going to electronic dance music situations.
In fact , according to Pitchfork, an online music new journal, the bubble has already burst open for digital dance music and the trend which is right now characterized being a fad experienced already began on a dramatic downhill plummet. Contributing publisher Philip Sherburne states, “the only factor the media loves more than a success tale is a impressive fall, and thus the loss of life knell pertaining to EDM have been ringing louder and even louder in recent months” (2016). The article goes on to state that the top works in the genre were commanding more money than they were well worth as a result of a fast growing fad, the decline inside the popularity of electronic dance music is simply among the the market fixing itself (Sherburne, 2016). Thus, many music industry bloggers are that attributed the beginning of a decline in the popularity of electric dance music to the fact that that never should have been as popular as it has mainly because it peaked in 2013.
The background music Festival Bubble
One of the reasons for the rise in the demand for music conventions over the last ten years is the changing landscape in the music sector as a whole. There was a time when tapes and Compact disks accounted for the majority of sales in the music industry. However , the world wide web has changed the way in which revenue is definitely generated in the music sector, and along with it, the music celebration industry. “The growth inside the number of music festivals during the last decade and half offers coincided with a big switch in just how people buy registered music ” if they will buy that. And now streaming services like Spotify, Pandora, and, shortly, Apple’s Surpasses are reinventing the model again” (Robinson, 2015). This new type of circulation has had a tremendous effect on the music industry all together. The strategies which music is offered and sent out has changed for new rings with very little cash. “Thanks, to convenient online syndication and promotion of music, an younger act will find an international viewers with less than one tune to their credit” (Currin, 2014). Due to the fact that music festival attendees can go on the internet and check out the functions on a festival’s lineup for free ahead of time, groups can often bring far much larger crowds for festivals than they can pull at their own show. Therefore, online music access and has helped lead to a phenomenon by which music celebration tickets are one of the best music products, at least at the current moment.
As music festivals are getting to be more popular, the way these conventions operate continually change in a system that may eventually cause small music conventions to begin to disappear. The large growth inside the popularity of the background music festival market has motivated music celebrations to seek and cater to company sponsors who have are captivated by the possibility of large amounts of revenue, this can be leading to the over commercialization of music festivals. As music fests have become progressively commercialized, possess begun to compete even more fervently to draw the big identity acts that brings in significant revenue. This threatens the smaller music celebrations which do not manage to attract the big name works. For this reason, these types of smaller music festivals might find it difficult to succeed and continue in arriving years. Therefore , there may be a ‘what goes up must come down’ result with the growth of music fests characterized by the plethora of music conventions that have emerged in recent years becoming replaced by a few idol music celebrations, which are evolving into super concerts.
According to Wanting to know Sound, a music media outlet, summer time music celebration bubble is about to broken (Currin, 2014). The music news outlets media speculate which the growth those tunes festivals have observed in America in the past decade is usually unsustainable. “There are indicators that the exponential curve of festival progress is a path to an unsustainable scenario, exactly where too many celebrations overshoot skill costs and overrun the power of supporters to buy seats at all” (Currin, 2014). The Wondering Sound article goes on to claim that what is happening inside the American music festival industry is normal with many tendencies that result from America where once some thing proves to become popular, large numbers jump on the bandwagon to cash in, yet , as the newness of the craze fades, that popularity starts to decline in fact it is quickly substituted by the next hot new trend.
Drug Use and Safety
Music festivals present festival goers the chance to get pleasure from themselves listening to new and popular designers perform live, however , some festival goers also find these celebrations as a the perfect time to engage in medication use. “To some, music festivals can be a time to escape from life, to party with friends, and also to experiment with a wide range of illicit drugs. Sometimes, these experiments have disastrous final results. A Billboard article in July 2014 tallied 12-15 deaths at music fests at that point back in. Not all were attributed to medicine use. Yet that’s not to state drugs in festivals can’t be fatal ” quite the contrary” (Williamson, 2015). It is vital to note using a word of caution that drugs are often used or available at many music festivity events. In fact , an article showing on the drugpolicy. org website, “Music Event Promoters Join with Drug Security Experts to minimize Harmful Medicine Use in Events”, music artists, DanceSafe, plus the Drug Plan Alliance need festival goers to avoid the use of prescription drugs at the music festival incidents. (Drug Insurance plan Alliance, 2015). The number of against the law substances mentions on Instagram [2015] for popular conventions was studies and Electric powered Daisy Carnival had 42, 000 compound mentions, a lot more than its closest competition, Ultra Music Festival (Williamson, 2015). This might lead one to assume that digital dance music festivals have the most medicine users, yet , it is important to make note of that these festivity brands occur in several places around the world annually, thus, the greater incidence of drug describes for these two festivals could possibly be due in part to the fact that it can be more than one festival each year.
Nation Music and Alcohol
While ecstasy and dance music may be the most generally discussed drug abuse issue, tormenting music festivals, it is not even close to the only one. With the 2015 Stagecoach Music Event, 157 people were arrested, in hopes of alcohol related crime. “The biggest component of all the crimes seemed to be alcohol, with a massive 89 percent of the busts due to alcohol violations, in accordance to a press issued Tues morning. From the 141 criminal arrest made for alcohol violations, several main expenses included those under 18 in possession of liquor, minors owning fake IDs, adults offering minors liquor and those under 18 purchasing liquor, Marshall said” (Mendoza, 2015). Unlike in Coachella, a music event held exact same location, the Stagecoach event does not possess ‘beer gardens’ set aside wherever festival goers can beverage their alcohol, instead people who partake with this festival may walk regarding with this. This has generated a more significant problem with liquor at this event than by Coachella relating to law enforcement officials (Mendoza, 2015).
Branding and Experiential Marketing Sponsorship at Music Festivals
To boost profits, music festivals are constantly looking for more sponsorships, likewise while music festivals have erupted in recognition, brands have found festivals to be a great place to use their marketing budget.
Sponsorship is vital to any event, even if that tries to keep things low-key as Goldenvoice does for Coachella, a lot more than its sibling country-themed vorstellung, Stagecoach, this weekend. It is usually the difference between losing and making money, especially in the beginning, and it helps hagel the wounds when the weather conditions turns nasty. Lollapalooza president Perry Farrell tried for a while to keep the organization brands from increasing but found sponsorships the sole acceptable approach to keep ticketed prices straight down. From the year 2003 to 2010, music support of concerts and multi-day festivals bending from $574 million every year to $1. 17 billion, with a lot of that maximize coming from festivals (Perry, 2013).
As a result, brands are willing to shell out the amount in huge volumes to sponsor music festivals. Brands are spending large sums to bring in music and music fests in the hops that you will see significant results. In fact , in 2014 brands spent approximately $1. thirty four billion in music support. Beer and spirits have reached the top from the list of individuals who are sponsoring music followed by banking institutions and fizzy drinks.
Various brands be aware that selling music fests is an ideal method to reach the millennial generation. “A recent study conducted by substantial live marketer AEG and Momentum Throughout the world, a marketing firm focusing on activities in the music world, shows that when it comes to millennials, this is the destination to be” (McIntyre, 2015). This kind of study discovered that: “93% of participants say they like brands that recruit live events, 81% admit the coolest manufacturer experiences they already have ever seen somehow involved music in a live establishing, around 80 percent admitted which the best and most effective way for brands to connect with them is through a branded live music celebration, and those millennials who engaged in a brand music encounter come away with a 37% better understanding of the brand” (McIntyre, 2015). The study likewise showed the effect that presence of an event sponsored with a brand acquired on millennials perception of the brand versus the millennials that did not attend the event. According to the review: 89% of millennials surveyed who attended music conventions like brands that attract a live music experience, as opposed to 63% among of these who would not attend, 89% of millennials who went to perceive individuals brands because more genuine, as opposed to 56% among of these who would not attend, 83% of people left with the trust pertaining to brands that supported a live music experience, as opposed to 53% among those who would not attend, 80% of attendee millennials bought a product by a selling brand following experience, rather than 55% of those who would not attend, and 80% of people who joined recommended brands that financed a live music experience to their great example of such, as opposed to 49% among non-attendees (McIntyre, 2015). Needless to say, recruiting music festivals is an extremely effective way for brands to reach the millennial market.
Due to the fact that every fifth millennials went to a music festival in 2015 plus the statistics concerning marketing brands to these millennials by selling events, there is strong competition among sponsors to get noticed at these types of events. “while music festivals are a marketers dream with regards to connecting with an audience that’s savvy, interested and open to new experiences, the competition can be fierce. In 2014, several 447 brands played a task in 300 music fests worldwide, in accordance to examination by FRUKT” (Finn, 2015). Marketing companies have experimented with various strategies to connect with enthusiasts these situations. One prevalent way that brands typically use to get to millennials during festivals goes mobile. “Millennials make up the largest segment of smartphone owners. In the second quarter of 2014, 85% of millennials ages 18″24 and 86% ages 25-34 owned devices” (Finn, 2015). Brands typically try to attract this group to post with their social media accounts during conventions in order to widen the impact of their sponsorship account activation. Thus, various brands which have been sponsoring music festivals are making sure they have a presence about mobile devices.
In an effort to remain competitive, brands are also planning to transform the fan encounter in exceptional ways instead of simply filling their logos on the level. “At SXSW, Mophie made some severe buzz with its Mophie Recovery program. Users tweeted?screenshots? of their perishing battery to @mophie while using hashtag #mophierescue, and the company responded by sending a St . Bernard equipped with a charger” (Finn, 2015). This excellent activation is usually an attempt by getting people not simply talking about their brand but also sample the sponsor’s product. Companies have rationally realized that millennials are incredibly active on social media during festivals. If they can obtain their brand looking at attendees, they are really likely to post social media. When Facebook can be undeniably the most used of the social networking sites for millennials today, applications such as Snapchat and Instagram that offer a more visual encounter are quickly catching up. In order to make profit on the social media aspect of these kinds of festivals, brands need to discover how to have a presence during these realms of social media as well. Thus, not necessarily simply the music festivals themselves that need to experience a presence of social media, however the brands that wish to market at these kinds of events will need to have a existence on social networking as well.
Another logos trick that companies are serves to reach millennials at music festivals is to offer millennials the chance to get involved with societal causes. “The most beneficial cause marketing campaigns are ones that associate directly to the brand name. StubHub, for example , hosted several concerts in 2014 to make funds pertaining to Mr. Hollands Opus Groundwork, which gives musical instruments to under-funded music programs. When you make your brand an automobile for change, youll replace the way millennials perceive you” (Finn, 2015). This likewise increases their motivation to post about social media, mainly because they will be dually motivated by their desire to content about the festival and post regarding the charity cause.
When ever Sponsorship and Sponsorship Backfire
All of the logos that is going on at music festivals today may be needs to take a fee and take something away from the festival on its own. In fact , a single music celebration, SXSW or South simply by Southwest Music Festival, was recently charged of sense corporate challenging branding that was exhibited at the festival in order to realm in consumers who went to the event. “Sponsor-suggested hashtags were all over the place with the 28th annual South by simply Southwest Music festival below: on wall surfaces, on phases, on billboards, on automobiles, on Tee shirts, on stickers, on cellphone apps. A newcomer to SXSW might well believe that the whole thing was created to generate social-media marketing” (Pareles, 2014).
This type of business marketing concentrate takes away from the original aim of the festivity in more than one way. In addition to followers being bombarded with marketing messages, the up and coming acts were neglected, by many accounts, to show off the mega-stars that were the very best for companies to bring in money. The New York Times explained of the SXSW music festival, that the most important acts happen to be the center of attention with Jay Unces and Kanye West diverting attention from up and coming works which could have already been ignored total at this festival (Pareles, 2014). Therefore , the chance for tiny known works to shine was lacking. “The very small fraction of your percentage of performers with made it big were snagging even more publicity away from the attempting majority. For hip-hop fans, SXSW 2014 was a corporate-financed cornucopia, during the festival, mostly in sponsored options, there were likewise performances by Kendrick Lamar, Snoop Dogg, Ludacris, 2 Chainz, M. o. N., ASAP Rocky and many other top rappers, frequently on big outdoor periods with their music booming to get blocks”. (Pareles, 2014). Huge branding of festivals and attempts to generate revenue by simply corporate sponsors has led to a phenomenon by which big serves are desired by celebrations hosts for growing revenue whilst newcomers, area of the traditional music festival encounter, are being overlooked.
The Future of the Music Festivity Industry
Inside the years to come, American music festivals will encounter so adjustments. Technology will probably be one of the generating forces at the rear of the tendencies that will affect music fests in the arriving years, various estimate. Furthermore, production costs will carry on and increase, high end production enables festival goers to see a amazing show (Blatt, 2015). Additionally , more modern conveniences will be put into these outdoor music conventions, for example , “festival production corporations such as Reddish colored Frog, which produces the Firefly celebration, are developing a service mentality that goodies music fans as customers” (Blatt, 2015). Moreover, these types of music festivals will be live-streaming live to ensure that those who are not really in presence can see the case as things happen over the internet.
Additionally , there will be many spin-off choices for music festivals from which the followers can select as those in the industry make an effort to capitalize from the popularity of the American music festival market. The different varieties of music festivals will each offer fans different things from the traditional music festival.
Boutique Festivals
Boutique music festivals, that have been popular in the United Kingdom for some time, can be gaining popularity in the United States as well. These kinds of music conventions are tiny fest which usually boast they have big line ups intended for the supporters that choose to attend. “On the climb: such boutique festivals because Desert Minds and Basilica Soundscape, which usually average about 3, 000 attendees and provide intimate activities and unknown lineups geared towards an older, in-the-know crowd” (Buerger, 2015). Boutique music festivals offer the opportunity to do something different than that which could possibly be done with the top music celebrations. For example , the Further Upcoming fest, a boutique music festival that is inspired by simply Burning Person, is by invite only. “Others, like the totally free Hundred Waters-curated event TYPE Arcosanti, going on over Memorial Day weekend in the Arizona ( az ) desert, required attendees to apply” (Buerger, 2015). Splash House can be described as bi-annual boutique festival in Palm Suspension springs, California that throws pool area parties hosted by well-known DJs (Buerger, 2015). In respect to Billboard magazine on-line, these types of music festivals can be more appealing for the 30-and-over masses (Buerger, 2015).
Destination Music Festivals and Cruise Music Festivals
The background music festival sector has now combined two vacation past times into one with the music-festival-themed-cruise-excursion (Melendez, 2015). There are a number of cruise ship and destination cruise music festivals from which somebody who is looking for a music stuffed vacation can make. Some examples of those include: the Mad Decent Boat Party, Flogging Molly’s Salty Puppy Cruise, Florida Georgia Range: This is How We Cruise, Gronk’s Party Ship, Holy Dispatch, and The ’80s Cruise (Melendez, 2015). Additionally , to the luxury cruise destination cruise music festivals, destination music festivals which feature top end production and great live music experience in exclusive locations are beginning to become very popular (Hutchinson, 2015). One example of your destination music festival is that of Ceremonia which in turn “takes place on a racetrack outside Toluca [Mexico], surrounded by a forest. It is diverse collection includes artists Snoop Dogg and Pusha T, Brit garage-punkers the Horrors, Australian soulster Chet Faker and techno and house DJs like Daniel Avery and Art Department (Hutchinson, 2015). Some other music festivals which have been growing in popularity from this arena incorporate: Nrmal in Mexico City, BPM event at Playa Del Carmen, and Tropico in Acapulco Beach.
Vacationing Festivals
Not every music fests are standing, held in one specific location. Exploring festivals or touring celebrations are also gaining popularity. These visiting music celebrations are not a brand new creation. One example of a traveling festival is usually Warped which is the greatest running of the touring fests that are available today. According to Billboard, “Warped has suffered because it keeps true to their punk origins even as the genre goes thru its ebbs and flows” (Waddell, 2015). The traveling music festival features 70 acts pet day.
UPSET DECENT BLOCK PARTY ATTEMPTS TO BE EVERY THING AT ONCE
The Mad Good Block Party started like a free stop party chucked by Wesley Pentz, also referred to as Diplo, beyond his music studio in Philadelphia. Wes “invited his friends out to plat a free party for everyone who is wanted to fall. The participants did not shell out admission, as well as the artists weren’t paid to accomplish. The music ranged from rap to electro house to put, and the barbeque was performed by a single freestyling burger flipper. Get back, the to begin many branded events acquired begun: The Mad Respectable Bock Party was born” (Zwilling, 2014). The popularity of the Angry Decent Block Party features skyrocketed since that time and it includes evolved into a travelling event. The traveling tour provides twenty-two halts and keeps growing. In fact , after the travelling music festival a new good demonstrating in South Africa in 2014, talks have started regarding an International Crazy Decent Block Party (Zwilling, 2014). In 2016, the Mad Decent Block Party took place in a number of cities in India (Middleton, 2016). Additionally , the exploring music celebration, now a brandname, is introducing the Mexican Beach Get together 2017 (Middleton, 2016).
Fests Exploring Attendee List Curation
Some more compact music fests now have hand-picked guest lists. One example of the is that of CONTACT FORM Arcosanti, a music celebration that is shown by 100 Waters. To attend this music festival, potential festival goers must submit an application. Approximately 200 to 350 guests were chosen via all of those which applied. These types of guest enjoyed performances simply by an international band of musicians and Hundred Waters. This guests list simply event is free of charge. The showcase festival also presented yoga instructions, tour guide led tours of Arcosanti, as well as numerous crafts which can be indicative of the area.
Even more Future is another example of a special, invite just party. This really is a music festival that premiered in 2015. Even though it is pegged to have a quantity of similarities to Burning Gentleman, the guests list restrictions the group to a much smaller group. “Organizers are expecting about 3, 1000 attendees, several of whom will have the option of purchasing pre-built outdoor tents, suites or perhaps luxury camping units for some thousand dollars” (Mac, 2015). Classified while half Silicon Valley, half Coachella, the event may also feature loudspeakers (Mac, 2015). Thus, a great educational part accompanies the music at this invite only music festival.
Variable Venue Fests
Many persons may not wish to attend the large crowed traditional music festivals with hundreds of thousands of fans outdoors trying to get a glimpse with their favorite functions around different rowdy enthusiasts with cams in the air and folks on their shoulder muscles. For these folks who do not wish to battle others, there is a substitute for the traditional music festival, the multi-venue music festival. The goal of the multi-venue music event is to “showcase multiple locations in a city’s downtown and offer people with top quality, small scale, personal shows” (Gibson, 2013). These festivals, unlike tehir big outdoor equivalent, strive to “make the experience anything greater than a great endurance match and instead show off the variety of a city’s live music venues, theaters, and restaurants” (Gibson, 2013). Instead of getting 500 foot away from the stage, multi-venue event attendees will get themselves five feet coming from a musician (Gibson, 2013). They may also have the opportunity to see a national headliner for free (Gibson, 2013).
Besides the traditional multiple venue music festivals, there are also some significant multi venue electronic music festivals appearing. Decible, a big music festival, allows its guests with an intimate knowledge due to the fact that the electronic music festival which in turn features above 100 music artists, occurs in many locations throughout Seattle. The Together Festivity in Boston, Massachussetts, retains a special area as one of a limited number of digital music fests that take place in New Great britain. This event
