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Applebees in india case study task ethical issue


The case highlights the ethical concerns involved in Kentucky Fried Chicken’s (KFC) organization operations in India. KFC entered India in 95 and has been in midst of controversies since then. The regulating authorities found that KFC’s chickens did not adhere to the Prevention of Food Adulteration Act, 1954. Chickens covered nearly 3 x more monosodium glutamate (popularly known as SIDE EFFECTS OF MSG, a taste enhancing ingredient) as allowed by the Work. Since the later 1990s, APPLEBEES faced extreme protests simply by People to get Ethical Remedying of Animals (PETA), an animal legal rights protection organization.

PETA accused APPLEBEES of cruelty towards birds and introduced a video mp3 showing the ill-treatment of birds in KFC’s fowl farms. Yet , undeterred by protests simply by PETA and other animal privileges organizations, KFC planned a massive expansion program in India. (see http://www.icmr.icfai.org/casestudies/catalogue/Business%20Ethics/BECG044.htm) Targets

Understand the value of cultural, economic, regulating and ecological issues while establishing business in a foreign country.

Prefer the need for safeguarding animal legal rights in developed and developing countries like India.

Understand the importance of ethics in doing organization.

Examine the issues for protests of PETA

Identify alternatives for KFC’s problems in India. Search terms KFC, Business Ethics, International Business, People for Honest Treatment of Pets or animals (PETA), Meals Adulteration, Selling Junk Food, Cruelty against Pets, Animal Well being Legislation, KFC’s Poultry Welfare Guidelines.

“Each bird whom KFC places into a box or a container had a gloomy life and a frightening death. People will be shocked to see our video of a APPLEBEES

supplier’s employee who have walks through a barn, carelessly lighting bulbs and enabling flames land on the afraid birds. The air inside these types of filthy barns reeks of ammonia fumes, making it difficult for the birds to breathe. Nobody with a materials of consideration should set foot in KFC. 

Ingrid Newkirk, Director, PETA.

“The chicken they serve is full of chemicals, and the birds are given hormones, antibiotics and arsenic chemical compounds to fatten them quickly. 



About August twenty, 2003, a five-foot taller chicken including an outfit of feathers and beak hobbled over a pair of crutches outside Kentucky Fried Chicken’s (KFC) Indian outlet in Bangalore. The chicken was brought by PETA (People to get Ethical Treatment of Animals) active supporters and workers, who carried placards studying, “Quit India and “Stop Playing Fowl (a pun on “Foul).

The chicken was placed at the centre and a peaceful demonstration was held resistant to the alleged unwell treatment of birds in KFC’s poultry farms. Media folks were referred to as to give the demonstration a wide insurance.

Explaining the rationale behind the protest, Bijal Vachcharajani, unique projects manager of PETA, said, “Ours is the property of Gandhi. Just as sixty one years backside our leaders gave a call for colonizers to quit India, we as well are saying we will not tolerate terrible multinationals.  On the 61st anniversary from the ‘Quit India’ movement, PETA India had written a page to the Handling Director of Tricon Restaurant International, the parent business of APPLEBEES, asking these to close their very own sole APPLEBEES outlet in India. They will got zero reply. PETA activists chose to protest against KFC by simply carrying crippled chicken, which in turn represented the birds struggling in the KFC’s farms.

PETA claimed that after two years of intensive campaigning to increase creature welfare criteria in poultry farms, different foreign take out restaurants within India just like McDonald’s and Burger King had improved the treating animals specifically raised and slaughtered for food. Simply KFC had not acted. Although PETA experienced organized additional protests previous, the crippled chicken marketing campaign became the precursor for more intensive protests. PETA’s was one of the many displays of protest against KFC’s Indian store.


KFC started by Harland Sanders (Sanders) in the early 1930s, when he started cooking food and portion food intended for hungry holidaymakers who halted by his service station in Corbin, Kentucky, US. He would not own a cafe then, but served people on his own dining table in the living quarters of his service stop. His chicken delicacies shot to popularity and people started out coming exclusively for food. Kentucky Fried Chicken breast was born. Quickly, Sanders relocated across the street to a motel-cum-restaurant, later on named ‘Sanders Court & Cafe, ‘ that placed around a hunread forty two people.

Above the next seven years, this individual perfected his secret mixture of 11 herbs and spices and the basic cooking approach of chicken breast. Sanders’ fame grew and he was given the title Kentucky Colonel by state Texas chief in 1935 for his contribution to the state’s food. Sanders’ restaurant business observed an unexpected cease in the early 1950s, if a new interstate highway was planned decoding the town of Corbin. His restaurant blossomed mainly as a result of patronage of highway holidaymakers. The new creation meant the conclusion of this. Sanders sold his restaurant operations. After negotiating all his bills, having been reduced to living on the meager $105 social protection cheque.

Nevertheless Sanders did not lose hope. Bank on the popularity of his product and confident of his exclusive recipe for fried chicken, Sanders began franchising his chicken organization in 1952. He referred to as it Kentucky Fried Poultry. He went the length and breadth with the country simply by car, going to as many restaurants as possible and cooking batches of chicken breast. If the restaurant owners enjoyed his poultry, he created a handshake agreement that stipulated repayment of a nickel for each dish of chicken sold by the


By 1964, Sanders franchised more than 600 chicken retailers in the US and Canada. A similar year, he sold his interest in his company in america for $2 million into a group of investors. However , this individual remained the general public spokesperson for the company. KFC grew swiftly under the fresh owners and issued stocks to the open public on 03 17, 1966. In Come july 1st 1971, KFC was acquired by Heublein Inc. pertaining to $285 million. By then, APPLEBEES had more than 3, five-hundred franchised and company-owned eating places in the world¦.


Peta protest APPLEBEES ” part 1

Peta demonstration KFC ” part a couple of

NY Times Article






There are a variety of concerns relating to this episode that display the honest and ethical issues adjacent business. KFC’s business in India leads to a wide range of indirect and direct employment relevant to the business as a result of the expense by the firm. KFC claims that it does not own chicken the facilities. How genuine are the says that KFC is producing?

How trusted are the claims made by people who oppose KFC’s activities? What conflicts occur between the tasks that APPLEBEES has to the treating chickens and the local community, and also to its investors, suppliers and employees, different external stakeholders? Your Job

This is an independent assignment.

Download and complete the KFC circumstance analysis record. Save the document since

called but with the help of your last-name then initial to the end of the data file name (separated by an underscore _ ) wherever indicated.

Through this document:

Response the above questions.

You are to exploration this case making use of the above resources and others that you discover. Supply a work cited list simply of those sources that you WORK WITH.. For total marks, work with terminology and concepts in the course as well as its text. See the rubric at the conclusion of the KFC case research document. Send your accomplished copy of the KFC hard copy in class and electronic replicate to the course email address by simply deadline day (see school website pertaining to due and deadline dates). NO EXTENDABLE WILL BE ALLOWED.


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Category: Drink and food,

Topic: Animal legal, Kentucky Fried,

Words: 1385

Published: 12.09.19

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