[pic] Assignment In Maasranga Sales and marketing communications Limited Submitted To: Maksuda Hossain Lecturer FBA Far eastern University Published By: Brand |ID | |Dewan Abdullah |101200205 | |Nadim Ali Mollah |101200208 | |Shahina Akter |101200211 | |Jahangir Sharif |101200210 | |Abrar Faisal |101200207 | SEC-4 Faculty of Business Government Submission: 07/11/2011 [pic] [pic] Terms of Reference Dec 8, 2011 Maksuda Hossain Lecturer Teachers of Business Administration, East University Madam, The record at your hands is on “Maasranga Connection limited. You assign us to prepare this kind of report as a part of the Managing (MGT 201) course necessity.
While organizing this report, we have attempted to follow your instructions given in the class.
We expect our statement contains details help all of us to make a obvious recognize regarding “Maasranga Connection limited. We really enjoyed undertaking such a challenging record. If you have even more queries concerning this conventional paper, we gladly remain prepare whenever you look for it. Finally, we are happy to you intended for giving us a nice possibility to work on this kind of report, which usually we have regarded as a great choice of us to produce our conditional skills. Seriously yours, Dewan Abdullah ¦¦¦¦¦¦¦¦¦¦¦ Nadim Ali Mollah ¦¦¦¦¦¦¦¦¦¦¦ Abrar Faisal ¦¦¦¦¦¦¦¦¦¦¦. Shahina Akter ¦¦¦¦¦¦¦¦¦¦¦. Jahangir Sharif ¦¦¦¦¦¦¦¦¦¦.. Stand of contents Chapter: one particular Introductory Portion Introduction¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦. a few Objective or perhaps purpose of the study¦¦¦¦¦¦¦¦¦¦¦¦¦,. 6th Methodology¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦.. 6 Limitations from the study¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦. six Chapter: 2 Body with the Report Summary of the company¦¦¦¦¦¦¦¦¦¦¦¦¦, ,.. several Environment from the firm¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦, almost 8 Major rivals of the firm¦¦¦¦¦¦¦¦¦¦¦¦¦.. 10 Environmental turbulence (Recent problem)¦¦¦¦¦¦¦, 15 Major uniqueness of the channel¦¦¦¦¦¦¦¦¦¦¦¦. 11 SWOT analysis¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦11 Part: 3 concluding Part Conclusion¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦, 12 Findings¦. ¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦, a couple of Recommendations¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦12 Appendix¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦¦.. 13 Maasranga Communications Limited Introductory Portion Cause at the rear of named “Maasranga It is a sis concern of Sq . Group. Before that, Sq . had a development House that is certainly renowned as Maasranga Creation. For that, the Name of that our channel is Maasranga communication limited. It starts off its operation from 40 July 2011officially. Introduction: Maasranga Television, portion of the SQUARE Group, has took on Grass Area for a total newsroom program, production and master control switchers, and infrastructure products as part of the rollout of an HD TV station in Bangladesh.
It is the first High Definition (HD) TELEVISION channel in Bangladesh. In the middle of the channel is a complete digital media production system based on the Aurora creation suite, with Grass Valley K2 press servers for content storage and exchange, and EDIUS editing workstations. Each of the two studios comes with a Lawn Valley Boat video creation switcher. The central infrastructure of the fresh channel likewise relies upon Grass Pit technologies, including Maestro master control transitioning. Maasranga Television began test transmissions from the new center in Dhaka on March. 10. Maasranga TV began broadcasting upon July 35, 2011 through an hour inaugural show.
Maasranga TV is definitely the first tv state that is going to broadcast in High Definition television, 3G file format. #Achievement in these two years Maasranga TV became champions inside the Pepsi-DRU Multimedia Cup cricket tournament defeating The Daily Star by simply 33 works in the final at the Maulana Bhasani National Hockey Arena on 21/11/2011. Minister for facts and Social Affairs Abul Kalam Azad witnessed the ultimate and sent out prizes among the list of teams. Target or aim of the study: First of all, we like to mention that, we are preparing this kind of report because our Educator influenced us to do this. You will find others goal to do the report all those are given below, , , , 5. To find out the condition they are facing as a fresh TV funnel. To find out who are the competitors of the funnel , who are the buyers. * In this report, we are trying to target the whole position , Process of the channel. Methodology: We used both equally primary and secondary data to prepare this kind of report. All of us visit Maasranga TV channel office and there by marketing business provide some information. Because they are new available in the market and they are not able to provided much information inside the web site, thus we cannot find huge information in the web site about them. Based on this little info we are trying to complete the report. Limitation or limitations to complete this record: We were deal with many difficulty to full the statement those happen to be highlighting under “
Whenever we visit Maasranga TV all of us meet right now there marketing director he give us some details but some of the information he want to supply through e-mail. We informed him which it would be alright. We deal with him several times and every time he tries to encourage us, that he will mail the email. However , this individual sends the e-mail six days just before of submission date of the report. As the channel is fresh and they are very busy in maintenances (As they notify us through the e-mail) they can uploaded very much information about their particular channel, and so we confronted trouble in finding information on the web page. Body with the Report Introduction to the company (Product or Service): As the marketing professional said that, they sell duration, that they can called “Time Product. Especially they receive money to telecast an advertisement. They billed money for the way long the advertisement will telecast. They recharged at least 25000? -30000? for a great advertisement which will telecast to get thirty mere seconds. At the very beginning some advertisement agency had been strongly disagree, they recommend them as they are new they have to decrease the price. However , when they hear that “Maasranga is a first HIGH-DEFINITION channel in Bangladesh they were ready to pay money as the channel with regard to an advertisements. Environment with the firm (External , Internal): Division of the channel environment is showing below through a chart, , [pic] Discussion about the above components are given below
Exterior Environment (General): Economics: Whenever we try to learn about their economical dimensions, they informed that it must be highly confidential or top secret. They were certainly not ready to reveal anything about daily expenditure, revenue etc . associated with economy. Technical: They are using the latest HI-DEF technology to telecast software. They use digital video camera and many other newest and high technology. Personal: The ministry of information and technology provides emphasized to formulate the principles of telecasting each of our cultural ideals, history and the numerous measures of the nation that are helpful to impress upon our graphic to the globe itself. External Environment (Task):
Competitors: As they are new in the market, so they should compete with many channels like ATN Bangla, Channel We, Bangla Perspective, Baisakhi and many other channels of Bangladesh. Customers: All aged group. “Maasranga” telecast various kinds of programs in different times while example they will telecast toon on every Saturday and Mon for children. Suppliers: There main suppliers are those who supplies information to them as one example they talk about one term who items information, is “Sirius. Regulators: This kind of Organization is a member or perhaps part of Sq . group. They will mention that “Square group works as the regulators. Internal Environment: Owners: The master of the channel is “Square group Board of owners: |Chairman |Shamson H.
Chowdhury | |Managing Director |Aanjan Chowdhury | |CEO |Syed Fahim Munaim | |Executive Director |Ajoy Kumar Kundu | Workers: Near regarding four hundred individuals are working in the channel. Main competitors from the firm: There are plenty of satellite programs in Bangladesh, “Maasranga is definitely not the first one so they have many opponents, their key competitors happen to be Bijoy TELEVISION, G TV SET, My TELEVISION SET, Mohona TV- as they are as well newly launched TV programs in Bangladesh. There are many additional giant opponents of “Maasranga like ATN Bangla, Funnel I, Bangla vision, Diganta TV and more ” as they are very renowned TV stations in Bangladesh. Environmental turbulent flow: (Recent problem) 0 July 2011 the channel is definitely started officially so they will passed close to five a few months (Until the submission time 08/12/2011) after starting, so the every single difficulty faced by simply them is definitely “recent problem for them. They were doing not point out any problem especially. They mention that, this theme is very magic formula. They simply talked about that, there employees working very difficult to solve the whole problem. Significant uniqueness from the channel: The HD technology differ them from other channels. SWOT Evaluation: |Strengths |Weakness | | |New inside the marked. | |Strong and experienced management. | | |Not much popular. | |First HIGH DEFINITION channel in Bangladesh. | | | |Cannot generate much understanding among people. | |High quality picture. | | | |Lake of well-trained employee. | |Quality full program. | | | |Lake of information source. |Telecasts applications in time. | | | |High expenditure to competitive with the rival. | |Took short fractures in courses. | | |Opportunities |Threats | | | | |Can become launched a fresh program. |Hard competition on the market. | | | |Experienced in applying high technology. |Political instability in the country. | | | | |HD technology will increase their require. |Profit will certainly low then simply investment. | | | | | |Big threat for them, that they are new. | Concluding Part
Conclusion: Simply by analyzing the full report we could say that, the firm or channel will be facings many problems because they are new. Additionally , their key strength is that, they are employing high technology. To top up the funnel they must always be choosy in selecting staff, program and so forth Findings: Through the overall report we can realize that, the main problem is awareness. Consciousness among people is very important for them. To compete with the competitors they must create consciousness among people. Suggestion: ¢ They need to select quality full programs. ¢ They must select hard working worker. ¢ They need to telecast these programs, that will acceptable for any aged people. Take part in some social work to receive emotional benefits. ¢ Select good speaker and try to telecast true information. Appendix: We offer a soft duplicate of the statement through a DISC. That will help you to judge the survey. [pic] [pic] [pic] [pic] [pic][pic][pic] , , , , , , , , |Competitors | |Customers | |Suppliers | |Regulators | Activity |Economics | |Technological | |Political | General |Owners | |Board of owners | |Employees | Internal External Environment , , , , , , , , 1
