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Bunzl plc (LON: BNZL) is a expert distribution and outsourcing company, ranked 93 in the FTSE 100 rating (as at 6th Sept 2011), with market capitalization of? 2 . 5 billion. The company reported a strong economic results in its 2011 1 / 2 yearly economic report, with growth in revenue, functioning profit and profit before tax, the moment its nearby competitor Amcor reported a decline.

This report aims to give a brief summary of the company, the internal pros and cons and its chances and risks within the industries and geographies the company is usually operating. The first section is an intro to the organization, its financial performance and business activities across geographies. The impact their recent purchases have within the company’s competitive advantage in the marketplace is also covered as part of the second section of the report, SWOT (strength, some weakness, opportunity and threat) examination of the organization.


Bunzl plc (LON: BNZL), a professional distribution and outsourcing company, is positioned at #93 in the FTSE 90 ranking, with market capitalization of? 2 . 5 billion dollars, as by 6th of September 2011. The company mainly operates in the Americas, Europe and Asia Pacific. That engages in the distribution of nonfood consumable products to various industries. Headquartered in London, that employs much more than 13, 500 people (Datamonitor, 2010).

Since indicated in the company’s half yearly financial report (2011), the 1st half of 2011 netted the corporation a reported? 2 . 5 billion in revenue, a 4% enhance over the initial half of 2010. The working profit of the company was? 125. your five million, a 9% increase over H1 2010. The profit before taxes was? 112. 1 mil,? 12 million higher than H1 2010. Income remained solid, with money generated via operations to some extent used to finance cash outflow for acquisition. This has decrease impact towards the company’s net debt and EBITDA, with the latter reduced to 2 . 0 rate compared to 2 . 1 at December 2010.

The company confronted difficult revenue in UK and Ireland, however this is counter by the strong organic growth in United states, Continental The european countries and rest of the world. Bunzl also recently embarked on a string of acquisitions, to strengthen and grow its geographical and industry presence. The corporation has acquired seven to date in 2011, and has determined? 123 million to date.

Bunzl divested the vending business in the UK since it saw the business was no longer a strategic fit inside the portfolio from the Group’s businesses. Despite the business development hard work, competition is usually strong through the high street caffeine shops, which includes led to savings in vend volumes.

SWOT analysis

Bunzl caters to sectors such as grocery store supplies, meals service packaging, catering gear and cleaning and health products. Datamonitor (2010) analysed Bunzl’s main strength to become its a well ballanced geographic occurrence and business spread over different industries. Through its presence across the world, Bunzl is able to make the most of opportunities in different one market, and maintain presence in other market segments to fight threats. The diverse industrial sectors provide mix selling for you to Bunzl, which works in favour of the company since it boost the industry’s growth in difficult global economic situation, while shown within the previous couple of years. Additional great contributor to its strength is its diverse array of customers (individual, retailers and institutional) and its well balanced mixture of high perimeter low volume business and low margin high volume business. The organization also has a strong financial performance which adds towards the strength of its market share. It has been enrolling strong economical growth during the past few financial years, while the competitor Amcor registered a decrease.

Their main weak point would be their lack of level of operation, which reduces its group bargaining electricity. Compared to additional players within its marketplace, Bunzl is relatively small. Their FY2009 revenue of? some. 6 billion dollars is considerably lower than its competitors just like Supervalu’s? 45. 6 billion dollars and C, S Inexpensive Grocers’ $19. 3 billion. Another some weakness is their particular underfunded pension obligations, which will require the corporation to make cash payments for regular interval thereby minimizing its money available for various other business purpose.

Bunzl’s acquisitions will broaden its possibilities, through increasing its product offering and increasing their customer base. It will likewise strengthen it is growth and sourcing functions. Opportunity is usually gained by changing customer’s consumption patterns and way of living, with the embrace demand for practical, on-the-go product packaging. The demand intended for food service disposables in the US is expected to increase simply by 3. five per cent per annum through 2013, and the same trend goes for Europe as well. With this expansion projection, Bunzl can leverage its extensive product collection and circulation network to serve the growing demand in various geographies and benefit from increased revenue and larger profitability.

One other growing marketplace is the private label consumer goods industry, that can be growing in a fast rate in the past few years. An online global review conducted this year revealed that because of the economic downturn 60% of consumers across 55 countries from Asia Pacific, Europe, North America, Latin America and Middle East/Africa has been increasingly purchasing personal brands. The economic pressure has been generating consumers to value-oriented decisions. Retailers have also been pushing advancements in their item quality and selection of offerings, another contributor to the growing consumption.

Work cost continues to be increasing in some key market segments of the business, which plays a role in its key threat since it will effect the company’s price structure and its particular profit margins. Another threat is a weak economic situation, which could decrease the company’s margins. North America can be Bunzl’s largest market, whose economic activities have been slowing down due to the recession. In addition , the level of unemployment in america is rising, which will bring about lower consumption expenditure while the disposable income of customers decrease.


Bunzl’s strong first half of 2011 end result continues you’re able to send positive performance in the midst of economic downturn. Despite tough economic situations in its essential markets, United states and The european union, its ideal acquisition drive appears to pay off in growing Bunzl’s presence and business. It has as well divested their vending organization, which the firm viewed as no more a fit together with the overall organization strategy.

Having its robust financial performance, varied geographic presence, product offerings and customer base, Bunzl can be poised to leverage on its talents to capitalise on fresh opportunities, growing demand in convenient and on-the-go companies private brands. The company can be well placed to fulfill the demand in various geographies and increase its revenues and profit margins.

Bunzl’s acquisition drive has increased it is collective bargaining power and scale of operations. Though the company needs to keep making cash in order to fund its underfunded pension plan obligations. The economic downturn poses a danger to require growth in Bunzl’s essential markets as well as the increasing labour cost will impact you’re able to send cost framework and profit margins.


Bunzl plc. (2011). Half Every year Financial Record for Six Months Ended 35 June 2011. [online]. August 2011. Available from: http://www.bunzl.com/bunzl/media/press_releases/2011/2011-08-30b/2011-08-30bv2.pdf. [Accessed: 9th September 2011]

Datamonitor (2010). Bunzl plc: Organization Profile [online]. Greater london: Datamonitor. Obtainable from http://www.datamonitor.com/ [Accessed: 9th September 2011]

Stock Challenge (2011). FTSE All-Share Index Ranking (unofficial guide) [online]. Readily available from: http://www.stockchallenge.co.uk/ftse.php [Accessed: 14th September 2011]

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