Excerpt from Thesis:
She instantly went following management, that has been not a unexpected move; given that her eyesight of Avon was a firm built around the success of its armed service of small businesses proprietors. In fact , “she eliminated ten levels of management and spend less by $300 million” (George, 2007).
Although cutting costs and eliminating managing positions was hardly a new position to get an professional faced with dropping sales and stagnant growth, Jung’s up coming move was significant. Rather than concentrate on elevating profits in her founded markets, Jung took Avon into the Chinese market. In retrospect, every single current market head would suggest coming into the China market, but it was actually a visionary location in 2006, when not almost all industries were willing to try their hands in Chinese suppliers. That move proved incredibly successful; the Chinese industry has become a large part of Avon’s business. By 2007, Avon was once once again experiencing double-digit sales growth and its stock price had rebounded from its 2005 low (George, 2007).
One of the most progressive things that Jung would was to choose a new eye-sight for Avon. As a makeup company, Avon had always been driven by a female consumer bottom. Moreover, because its revenue format was largely an at-home gumptiouspioneering, up-and-coming business with women small business owners, Avon was always a female-friendly organization. Jung did not try to reimagine Avon as something different or try to reach out to an underserved male market. On the contrary, Jung capitalized in Avon’s image as a organization for women and officially named on Avon to become “The Company pertaining to Women” (George, 2007). She stressed that Avon was obviously a way for ladies to achieve economical freedom. Naturally , by the time Jung was pressing this eye-sight of Avon, women acquired had many years of economic chances, but Jung offered something different. With Avon, women could achieve economic freedom, and in addition they could take action without having to enter a traditional 9 to 5 work environment effortlessly its hindrances for functioning mothers. In this manner, Jung started to be a wonderful head for the rank-and-file in Avon, by simply supporting all their efforts in self-sufficiency. The lady strengthened this position when the girl eliminated management positions once faced with a financial crisis, instead of making decisions that would include weakened the financial positions of the product sales reps.
Jung’s creation of Avon because the Company for Women also recently had an impact on her customer base. Instead of simply focusing on cosmetic revenue, Jung got a strong step and made Avon synonymous with two important causes: breast cancer and domestic physical violence. Obviously, breast cancer and domestic violence effects women for disproportionate prices, and Jung’s choice of individuals two problems showed a very good commitment to women and a strong commitment to philanthropy. Avon became the corporate sponsor many strongly associated with pink ribbon campaign to eradicate breast cancer. Given that Avon gives women who cannot operate traditional surroundings, which includes a large number of domestic physical violence victims, the means to become financially self-sufficient, the decision to compliment domestic physical violence awareness was brilliant. Not only did she gain support from clients committed to individuals causes who may not have got previously used Avon, she brand Avon being a women-centered company. Because the domestic sales force pertaining to Avon is still largely made up of previous customers, by elevating her dedicated customer centered, Jung likewise increased her base of sales reps.
Jung might not be the most effective innovator in America; in fact, it is difficult to imagine the type of management that Jung has displayed at Avon translating in to success a few other businesses. However , that will not make Jung any less effective as a head. She customized her strategy specifically to Avon to turn that into an industry leader. Your woman made the item current and modern, and used Avon’s familiar female image to make it a feminist organization. Would those same changes have been completely effective at Citibank? It is dubious that they could have. However , Jung is certainly not in charge of Citibank, she is responsible for Avon, and she made the changes that Avon needed to be successful. This is the mark of the successful head.
References
Hazel Jung. (2008). Retrieved Feb . 4, 2009 from Organization Reference. Internet site: http://www.referenceforbusiness.com/biography/F-L/Jung-Andrea-1959.html
George, B. (2007). Andrea
