Excerpt from Term Paper:
Mention must be made too with respect to the writers continued reference to the fall of dot. com low cost brokerage firms. However , their particular relevance towards the Schwab vs . Lynch situation is poorly refined or perhaps applied.
Your data collected and presented by the authors, although extremely interesting, is based on secondary sources instead of primary, at least not a mixture of primary and secondary resources. In fact on page 196 and 197 the authors ignore the cardinal guideline of best suit research practice by discussing a particular circumstance wherein the authors paraphrased certain assertions made by the co-CEO of Charles Schwab without any cited reference in any respect. Further, that they even quoted the co-CEO without proper citation.
Particular focus must be given at this point to the authors’ use of reference material. When 1 reviews the reference site it is interesting, and unexpected, to note not one quotation mentions the words Charles Schwab or Merrill Lynch. One particular must ask, therefore , just how valid is definitely the material staying presented by the authors regarding their discussion of each broker agent house? Additionally , even the supplementary sources where the authors base their research study are incredibly outdated and perhaps irrelevant due to mega scientific changes in the this industry in the last five years. As a result, research of the Charles Schwab vs . Merrill Lynch it brokerage data situation is extremely suspect as to stability and validity. In other words, the overwhelming unanswered question is one of just how authentic and accurate is definitely the authors’ data with respect to equally brokerage homes when not any part of the business presentation was backed with principal research?
In summary, and for others reading the Mahnke, Zcan, and Overby (2006) analysis report, extreme caution must be worked out in terms of taking the conclusions drawn and inferences made as there are significant limitations in the study. The most significant limitation, and as stated earlier, is at terms of the absence of any major research data with respect to the early on vs . overdue use of this systems at each respective brokerage house. One other limitation is definitely the lack of details as to the way the dot. com collapse affected each brokerage house and their use of increased it systems. Still another limitation is in the area of outsourcing of computer services and the relationship this has to equally Schwab and Lynch. Quite a lot of time was used on discussing the effect of it outsourcing but small of the information was placed on Schwab and Merrill. Finally, Mahnke, Zcan, and Overby might well have got reinforced their particular qualitative exploration through a more rigorous content analysis and historiography which is gained through fieldwork actions, namely critiquing text materials direct by Charles Schwab and Merrill Lynch and
