Excerpt by Thesis:
Alternatively, the god was the winged god and applying his mark also signifies the company promoted its capacity to make items fly, at a practical and symbolical fashion. In any case, the central put on the blimp for the company logo is pertinent in showing the importance that is being caused by the winged shoe.
The text is created in yellowish on blue and the most reasonable explanation for this is the fact that yellow is actually a color that stands out, especially on their blue qualifications. It is also a good color, which means that Goodyear can thus become associated with an optimistic outlook. The lines previously mentioned and below the writing are very important, since they highlight the composing and catch the attention of the attention of the audience to them. The text and meaning is thus centered, when playing the blimp and in the minds with the audience on the ground.
The simpleness of the advertisement stands out, but is all-natural if we go through the company’s background strength for the marketing. For me, the idea of the management is usually not to thin down the name of the firm with extra messages. For both those who know and others who don’t know yet, Goodyear stands out as being a criterion of excellence and merely putting out the company over a blimp is sufficient to pass within this message of excellence, with out additional help. Also, almost everyone knows that Goodyear also is short for great wheels and that this is actually the industry where the company operates. The very simpleness of the meaning shows self-confidence in the function and position of the company on the market.
To be able to increase the potential of the blimps to reach out for the potential market, the blimps are also when you have different evening sings. This kind of obviously diversifies the outreach and provides for the blimp to be visible day and night. It also goes together with what has become previously defined: the capacity with the company to simply show the strength on the market and put out a special message for its customers and competitors.
I believe, the number of blimps that Goodyear provides is a very efficient advertising tool. First of all, it truly is geographically disseminate, which means that it might reach varied categories of potential consumers. As well, the Goodyear fleet of blimps is section of the popular culture and is very relevant as a result perspective. The outreach in this manner is tremendous, with people that have contact with 20th century tradition, including film and music, also staying in contact with the Goodyear identity through the blimps.
The very simple message is perhaps the most interesting part of the whole advertising mechanism. Goodyear says a lot by saying everything so simple. It does not need to complete the existence of the company term and company logo with extra text, while there is a lot of room on the back of the blimp to fill that with added text. The message the following is very clear: Goodyear just must say its name and clients should come.
Bibliography
1 ) On the Net at http://www.straightdope.com/columns/read/1763/whats-that-flying-foot-in-the-goodyear-logo-all-about.Last retrieved on January 20, 2009
Within the Internet in http://www.straightdope.com/columns/read/1763/whats-that-flying-foot-in-the-goodyear-logo-all-about.Last retrieved on January 20, 2009
