Excerpt by Essay:
In order to accomplish the financial systems of size, the company offers vast network of product sales and distribution along with acquisitions and mergers to aid increased development of which Cadbury is a the latest example. The corporation also tries to sustain and enhance the brand graphic by virtue of thorough branding strategy. Vertical and horizontal enlargement of companies’ product range is likewise indicative of Kraft’s endured strategic growth. Recently the organization split into Mondel-z International, Incorporation. And Energi Foods Group, North America.
The discrepancies inside the strategic and business level strategies of the company are situated in the useful capacity of the firm. There are issues relevant to internal charge of the company becoming not stringent enough to assure integrity of economic reporting and then for this goal; the company also adopted a great audit committee charter. Target was to enhance the functional supervision in relation to fund and businesses.
3) How can the Kraft Foods Firm leverage it is strengths and shore up its disadvantages by changing its strategic choices? How do the company take advantage of environmental possibilities and lessen environmental threats by changing its ideal choices? Be very certain!
Sustainable finding: With popular Chocolate brands such as Dairy products Milk, Creme Egg, Flake, and Green Black’s plus the strategic decision to acquire Cadbury’s has increased the market share of Kraft in global confectionary market. The organization can undertake sustainable and ethical sourcing strategies within the foot styles of Starbucks and Wal-Mart that have improved their manufacturer perception and value through such strategic tactics. This will likely increase manufacturer value of Kraft and deliver promoting related rewards as well (Bhaskaran, Polonsky, Cary Fernandez, 2006).
Increment of Fair-trade Qualified raw materials: In order to leverage after the approach of sustainable sourcing, Kraft foods shall buy fair-trade certified raw materials only (Low Davenport, 2005). This will help the corporation to attain increased brand durability through partnering with large numbers of suppliers coming from marginalized distributor base. The company shall encourage sourcing from poor and small women suppliers operating out of rural localities.
Expanding to BRICs: In coming years, the business potential customers of Brazil, Russia, India, and Cina are remarkable as compared to the developed economies such as the U. S. And the Europe. As reported by Goldman Sachs, Chinese suppliers will supersede the U. S. economy in 2041. Kraft foods shall grow the business procedures in this region of 4 countries. This allows the company for being the market leader entering the industry at an early stage of industry progress in these countries.
References
Bhaskaran, S., Polonsky, M., Cary, J., Fernandez, S. (2006). Environmentally environmentally friendly food production and advertising: opportunity or hype-British Foodstuff Journal, 108(8), 677-690.
Kraft Foods. (2013). Make a Legacy. Kraft Foods Group. Retrieved by: http://www.kraftfoodsgroup.com/About/index.aspx
Low, W., Davenport, E. (2005). Has the method (roast) become the message? The ethics of marketing fair operate in the mainstream. International Marketing Review, 22(5), 494-511.
Thomson, N., Baden-Fuller, C. (2010). Basic Approach in
