A Fergilicious Rhetorical Analysis
If a single were to slide through the programs on their tv set, they would most likely come across a show or film glamorizing teenage pregnancy. These kinds of programs are so common today, that the shock factor has been lost, really just day entertainment. As being a non-profit organization, The Sweets Foundation “works to shape the way the junior in America think about the devastating implications of young pregnancy and parenthood. inches (The Candies Foundation). The campaign aims to spread awareness of the negative side of teenage pregnancy by advertising all their cause about PSA advertising. In a 2007 advertisement showcasing Fergie, The Candies Basis uses elements like celeb culture, slang and statistics, and specific language to persuade it is younger target audience to avoid teenager pregnancy. The ad uses the key phrase “Not really the way you pictured the first baby crib, huh? ” followed by the annual cost of raising a young child, and the campaigns mission statement at the bottom. (The Candies Basis PSA Fergie)
The ad uses the audio artist Fergie to add a feeling of familiarity for the advertisement. Being the only girl member of the Black Eyed Peas (Biography. com), Fergie’s name is definitely one gowns become well-known by teens everywhere, making her an important figure among young girls who look up to her, and experience they can understand her and trust her. However , Fergie holds simply no connection to young pregnancy. Actually The Sweets Foundations PSA generally characteristic celebrities who have, like Fergie, aren’t and were under no circumstances teen mothers. The only movie star to break this mold was Bristol Palin and son Triff, who were featured within a 2010 PSA. (The Candies Foundation PSA Bristol) If one would have been to recognize this, the adverts might not be because effective.
The advertisement uses persuasive phrases and language familiar to teenagers so that they can identify and influence the audience. The word “crib” is employed as a slang term used to describe ones house, and a literal term to describe a bed in which an infant naps (World Wide Words). Becoming as the ad is usually directed to teenagers, using slang helps to ensure profound results to identify with. The advertising presents the campaigns objective statement “Providing information about the disastrous consequences of teen pregnancy” at the bottom with the ad. (The Candies Groundwork PSA Fergie) The word “devastating” holds a really strong negative connotation and adds a sense of freight of unwanted teenage pregnancy. “Pause before you play” located at the bottom of the ad (The Candies Base PSA) likewise adds a feeling of familiarity. Teens are often very familiar with music, and using this phrase indirectly refers to preventing and thinking, or stopping and organizing before having love-making.
The ad appeals to Logos through factual information, as it declares in the PSA “Raising an infant can cost more than 10, 500 dollars a year” (The Candies Basis PSA Fergie). By using statistics, the audience will see the advertisement as possessing more credibility and will thus give the ad a stronger footing. The ad uses Pathos through the line “Not really the method you pictured your initial crib, right? ” (The Candies Foundation PSA Fergie). This term appeals to the audience’s materials values of owning a wonderful house. Well known is that young adults often picture their 1st homes while something expensive. By going against this idea and getting the teen photo his/her 1st “crib” since literally a child’s crib, the advertising instills a feeling of fear for future years in its market.
In the event Fergie had not been placed in similar, and the target audience couldn’t go through, the ad would still carry a great appeal. The advertisement conveys power by using a made a fortune, bolded text message, and appeals to young girls by using hot lilac throughout the advertising. The image associated with an empty crib adds a sense of sadness and emptiness towards the advertisement, and would problem teenagers to consider the reality of having a baby, not merely the glamorized version that they see on television and build in their minds.
The Sweets Foundation has attempted, and slightly succeeded in going me to believe more so regarding the prevention of teen pregnancy, whatever the obvious defects in the advertising campaign. While the advertisement is slightly outdated, I actually do believe the creator with the text is definitely rhetorically effective. Incorporating components that the audience can connect to works to persuade these to take the advertisement into more robust consideration. Regardless of whether they consider the fact that Fergie keeps no link with teen pregnancy, I understand how the advertisement would hold an appeal to teenagers, females specifically.
