Greenwich re-invents itself even more with a more dynamic “G” logo to attract more consumers. This brand appear is also the of how mindful the company is to use the ever-changing times and evolving consumer lifestyles. From the previous dark green and red color scheme, Greenwich stores had been redesigned using a contemporary motif using the lighter and more active colors of brilliant green and stunning rose. The brand new colors and graphics support create a livelier, more welcoming ambience in Greenwich retailers.
In addition to this, the brand new corporate aesthetic identity graphics exhibit the dynamism of the brand.
This new appear is also complemented by crunchier and tastier pizza goods. With wealthy loads of toppings on crunchy pizza crust, Greenwich made an ideal balance between the customer’s expectations of product top quality and taste and a great dining encounter. A whole new look, a whole new Greenwich! This is certainly part of Greenwich’s continuing efforts to reach out to pizza fans all over the Israel.
EFFECTIVE ADVERTISING Greenwich aggressively harnesses tri-media to communicate each of the benefits buyers can enjoy in Greenwich.
This is augmented through outdoor advertising materials and merchandising collaterals that support heighten general public awareness of Greenwich offerings. These complete powerful campaigns and exciting marketing promotions that inevitably translate to high product sales performance. Greenwich focuses its marketing campaign on the yindie groupings and the approach has worked magic. The term “yindie” has been around for some time now, although it did not become a buzz word just like “yuppie. “It is identified in dictionaries as an informal term mentioning a person who combines a rewarding career with non-mainstream preferences.
From a pizza chain that was ranked five years ago somewhere in the bottom of the sector ladder to small french fries stores, Greenwich has become the No . 1 lasagna chain in the area, accounting for at least 60 percent of the P5-billion market. “Our market share is now bigger than patients of the other two major lasagna chains near your vicinity, combined, ” says Luis U.
Velasco III, advertising director of Fresh NO Famous Foods Inc., machine of Greenwich pizza and a member-company of the Jollibee Foods group.
Velascosaysthecampaignfocusingonthebarkadasstartedwhen, after conducting research five years ago, the company recognized it was nowhere fast to be found inside the pizza industry’s list of main players.
It was lumped with all the rest of small players, that were hardly producing a dent in the pizza market. “We made a decision that we wish our brand to be stronger in the minds of the consumers. We took a closer take a look at our goods, identified the strongest giving, which is pizza, and studied its characteristics. We then simply looked to get the type of market that we wished to talk to, ” Velasco recounts. “Pizza is known as a fun product, adventurous with the many kinds of toppings one can place on it, significantly less formal as you may eat this with your bare hands whether sitting or standing and it is a type of meals that people get pleasure from eating when ever shared, ” he says.
Offered the characteristics of its key product supplying, it was determined that Greenwich pizza as well as the yindies had been a perfect match. Just like Greenwich pizza, the yindie market is casual, more adventurous, hip and entertaining, and active and comprehensive. As Greenwich turned the focus on this kind of segment from the market, the business decided to level up and give new meaning to itself coming from being a pr�t � manger to a fast-casual chain of restaurants. “Our roots happen to be fast food and are not leaving it, we could only improving the customers’ experience within our restaurants, ” Velasco says.
To transform to a fast-casual restaurant, Greenwich do a remodeling of all of its shops, improved on its pizzas in terms of quality and the types of its providing, made their pastas (especially the lasagna) at par with the offerings of even some fine-dining restaurants in the metropolis, launched other fun food just like chicken wings, offered total meals as well as breakfast foods in some stores. “We improved our appears and our service to clients. Our offerings now are certainly not the usual pr�t � manger type of goods anymore, ” Velasco says. We have been referred to as affordable french fries option, that may be fine and that we are keeping that. Although we also want to be praised for good style, quality assistance and an integral part of the barkada. “
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