Cash cows: will be units with high market share in a slow-growing industry. These types of units commonly generate cash in excess of the number of cash needed to maintain the organization. They are considered to be staid and boring, within a “mature industry, and every company would be delighted to own up to possible. They may be to be “milked continuously with as little investment as possible, as such purchase would be lost in an market with low growth.
Canines, or more charitably called domestic pets, are products with low market share in a mature, slow-growing industry.
These kinds of units typically “break even, generating scarcely enough cash to maintain their market share. Nevertheless owning a breakeven unit supplies the social benefit for providing careers and possible synergies that assist different business units, coming from an accounting point of view this sort of a unit is worthless, certainly not generating funds for the corporation. They depress a successful company’s returning on property ratio, used by many investors to judge how well a company has been managed.
Pups, it is believed, should be offered off. Problem marks (also known as problem child) happen to be growing quickly and thus take in large amounts of money, but since they have low market stocks and shares they do not generate much funds. The result is a big net cash consumption. A question mark gets the potential to gain market share and turn into a celebrity, and eventually a cash cow when the industry growth slows down. If the question mark does not flourish in becoming the marketplace leader, after that after maybe years of funds consumption it is going to degenerate in a dog if the market growth declines. Query marks has to be analyzed carefully in order to identify whether they are worth the investment instructed to grow business.
Stars will be units with a high business in a quick-progress industry. The hope is that stars become the next funds cows. Sustaining the business unit’s market command may require extra money, but this can be worthwhile if that is what it takes for the unit to remain a leader. When growth drops, stars turn into cash cows if they’ve been able to keep their category leadership, or perhaps they maneuver from quick stardom to dogdom
Products of HUL: –
Personal wash: – Lux. Lifebuoy, Liril, Hamam, Breeze, Moti, Dove, Pears and Rexona
Laundry: – Browse Excel, Rin, Wheel & Ala bleech
Dishwasher: – Vim
Disinfectants: – Domex
Foods: – Kissan(Jam, Ketchup, Squashes), Annapurna(Aata and salt), Knorr Soups, Contemporary Bread
Ice-cream: – Kwality Wall’s
Bewerages: Tea: – Brooke relationship, Lipton Espresso: – Brooke bond bru Beauty Products: – Fair & Lovely, Lakme, Ponds, Vaseline and Aviance Hair-Care: – Sunsilk naturals, Clinic, In cui and Lifebouy
Oral-Care: – Pepsodent and Close-up
Deo spray: – Axe and Rexona
Water Cleaner: – Pureit
Ayurvedic Personal & health care: – Ayush
Fine detail of Hindustan uniliver limited in BCG matrix
MONEY COWS: –
Need to even more invest in selected products. “” penetration in the toothpaste market is quite low, around 50%. Industry experts say that because of awareness and affluence in rural areas, there is a surge in demand with consumers away from ‘datum’ to toothpaste.
PUPS: –
HUL’s share with brands like Sunsilk dipped to 50% (51. 5%) in addition to value conditions to forty-five. 4% (46. 5%) during the quarter. “”HUL’s share dipped from 25% to 23. 1%. Its value business dipped to 28% throughout the quarter via 29. 6% in April-June 2008, whilst Dabur’s talk about increased to 10% (9. 3%) and Colgate-Palmolive’s
share to 49. five per cent (47. 7%).
“” HUL’s market share in the detergents category also chop down by 2 . 5% to 35% inside the quarter to June compared to the year-ago period. QUESTION SIGNIFIES: –
“” Fair and wonderful has good market and can grow by good charge.
“” Dabur share elevated to 10 %.
“” colgate and Palmolive share increased to forty-nine. 5%
CELEBRITIES: –
“” HUL still dominates the Rs5, 500 crore cleansing soap market in India
“” 21 % market Development.
“” 53 % business
“” leading marketplace player in fmcg.
BY SIMPLY: Harmeet Sehgal
Amit Kalwani
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