Comme des Garcons is a vogue label that was founded in Tokyo, The japanese. It is headed by Rei Kawakubo, the master of the company with her partner Adrian Joffe. Rei Kawakubo is an untrained designer who researched fine artistry and literary works at Keio University. Following she managed to graduate she started out working for a textile organization and shortly after became a freelance designer. In 1973, the lady established her own organization Comme des Garcons Co. Ltd and opened a store. At first it absolutely was clothing just for women nevertheless three years later she added men’s line.
It has become very powerful in The japanese and in 1980 Comme des Garcons had its very own show in Paris, England and right away attracted public by it is predominant make use of black and distressed fabrics. Comme des Garcons specializes in anti-fashion and deconstructed fabric. During 80 the garments were usually dark, dark greyish or white-colored. The clothing was often draped around the human body, had incomplete edges and asymmetrical shape. Commes des Garcons was a popular line that often took on the notion of color and sex-appeal in clothing, as had Issey Miyake and Yohji Yamamoto throughout the same period of time.
Eventually, the queue would bring in more styles and colors, but not on the same scale as its American and European counterparts. Additionally , in 1994 Comme des Garcons introduced its own fragrance. Their cologne is truly a exclusive product. The particular them and so special is definitely the scent, which can be blended with scents which might be usually not common for fragrances. Most of the perfumes have the ideas of bouquets or chocolates but not Comme des Garcons. Their particular first aroma that was self-titled experienced hints of nail polish, burnt plastic and sand dunes. It’s this that makes these kinds of fragrances stay ahead of the crowd of other brands.
It can not be mistaken for virtually any other perfume on the market. This can be the part of it is allure, which usually creates the sense of individuality on anyone who dons it. Virtually all Comme des Garcons fragrances have scents that no one might think of using, but the combination overall creates a whole different fragrance that has made it famous. Rei Kawakubo made an interesting brief review about the perfume: “It shouldn’t be necessary to pick a bloom or a fruits or to disturb any organic and natural material. For example , Comme des Garcons Odeur 53, a fragrance consists of 53 completely synthetic odours, including burned rubber and laundry making ends meet a clothing rack.
The labeling of the perfume totally reflects the smell. It is large, cold and clear. Rei Kawakubo stated that the girl wants a bottle always be as big as almost all outdoors because that’s exactly what the aroma is. The bottle is square which doesn’t appear to be something particular at all nonetheless it looks extremely elegant and structural concurrently. You have to pick up the bottle of wine with two hands and it is very “Here comes the scent! . Comme des Garcons have worked with with a variety of international brands including Nike, Speedo, Lacoste, Fred Perry, Chrome Hearts, Levi’s, Lv.
In addition Telles des Garcons create a line intended for H&M, that has been released in 2008. Comme des Garcons collections are created in the facility in Aoyama, Tokyo and are made in Japan, France, Italy and Turkey. The company has its facility in Tokyo as well as in Paris, france in the prestigeous Place Vendome. Since 2004 Comme des Garcons have developed a market primarily based department store principle, stocking their particular main series, their others, such as Clothing and Play and a variety of international designers, their unique market store called Dover Street Companies are in Mayfair in London.
This season they exposed I. To Beijing Marketplace Comme des Garcons, which will be and then a new market store in Ginza, Tokyo in 2011. Comme des Garcons is a very popular and successful manufacturer among all the customer sectors. They have varying designs which are applicable to basically everyone. What makes the shopping experience special in Comme des Garcons is their particular stores. Personal unsecured boutiques are situated in London (Dover Street Market), Paris, Nyc, Beijing, Hong Kong, Seoul, St Petersburg, Tokyo, Kyoto, Osaka, Fukuoka.
The actual the purchasing experience diverse from at the different stores Let me give among the their store in New York City located on Western 22 Road in Chelsea. At first there will be a problem to find the entrance as it is very well hidden among the list of usual surroundings of dull packet walls however when you finally find the entrance you begin wondering whether it is an actual retail store or for some reason you have made a blunder. The catch is that coming from outside i think nothing particular but as soon as the doorway opens a client is confused by the simple shape of the access.
At first what might resemble a space-like cylinder-shaped tunnel is in fact an access that leads towards the store. It includes the silver precious metal color and creates a exceptional experience for a shopper and creates a a sense of ‘one tiny surprise’. That actually appears more like a great artwork in the museum of recent art that is certainly what makes the shopping experience at Comme des Garcons thus interesting and various from other shops. They have applied a very good sensory style, combining odd shapes, simple colors, simple layouts so that it will every look all natural.
Inside of the store, the positioning of clothing is very simple, you will find not too many issues on the hangers and on the shelves however, not too less at the same time. Celebrate a feeling of spatial balance, so the customer will not feel stressed with all of the garments that he or she must look through. Telles des Garcons retail outlet designs happen to be famous worldwide. Another good sort of the sensory design is definitely the store in Paris. Rei Kawakubo features chosen red color for her Telles des Garsons shop.
White covering in an historic structure, crimson molded fiber glass glares and pulses off the walls, frequently curving onto the threshold, only to reappear as display furniture from this “new building within an old building. Public have always been shocked by Kawakubo’s designs and also have contradicted that and this space designed in collaboration with Takao Kawasaki and Paris’ Architecture Associes is not a exception. Regardless of the store’s catchy and attention strenuous hues it can be completely invisible from the streets. When a buyer enters a lengthy corridor that empties right into a courtyard.
Once there, any clues of the store’s existence are vanishing towards the rectangles of red visible through exterior windows, in fact , the back of your interior dietary fiber glass wall structure, a crimson sliding door that will serve the shop’s entrance and importantly a pavilion. The pavilion is actually a completely small , separate place located across the courtyard through the main retail space. The style of the store provides a feeling of contemplation ” totally free of products, foodstuff and drink- with by mechanical means mobile cu seats that gently designed to sculpt and floors to threshold fiberglass.
The red room of the retail store symbolizes the heart plus the essence of the store, which will any buyer can think upon the entrance. The usage of red offers a warm and a strong feeling, it is a great clarifier ” dazzling, cleansing and revealing, this makes different colors jump out and look gorgeous. After researching the types of Comme des Garcons two stores in Paris and New york city we can recognize some similarities although they happen to be absolutely several. Rei Kawakubo incorporates significant empty spaces with dazzling or transparent colors and this creates the result of something other than a retail store.
It is not necessarily a normal shopping knowledge anymore and folks love it, they will love that such a fantastic experience is sold with nice and trendy clothing. Comme des Garcons features multiple lines, Play is one of the most famous and successful. The idea of the playbrand is style by not designing. An accumulation basis items that don’t have to end up being new (the exact opposing of Telles des Garcons’ values). Through the power of iconic character company logo, playbrand includes a strong character without the responsibility of design. Consequently, playperfume uses extremely guaranteed classic materials with typical Comme des Garcons construction.
The labeling uses a common bottle and a prototypal cardboard package. The goal of Enjoy brand can be simplicity, a lot more simple it is, the better. The brand contains an summary heart with eyes. It is an interesting picture that right away recognizable and attention requiring. On my own case in point I can declare this is an extremely successful use of imagery as it quickly gets in your head and then time you will observe this cardiovascular somewhere over a shirt, shoes or clothes, you will instantly know that this can be Comme des Garcons Play.
It is necessary for a manufacturer to be very easily recognizable so the customers will develop a brand devotion. As to Comme des Garcons range I do not really think it is powerful because of the lack of something to not forget it by, but the Play brand much more affluent. Generally the cardiovascular system is reddish colored with light eyes, this gives a feeling of personality. They use that on their tshirts, shoes and perfume, sometimes even in graffiti.
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