Key objectives of the research are to understand the market of consumer electronics, mainly Tv sets, what are the various technologies available in the market and response of people toward it. You will find essentially 3 market areas i. e. Low Income, Middle Category and High Income Sector and the behavior of each sector is different from one another. The data was collected from an example of 7-8 shops in each category via a customer survey following which usually an complex analysis was conducted.
Nevertheless various numbers in product sales representations happen to be estimate since the scope for the industry research was limited.
Your research paper displays how the product sales of tv sets vary through the three groups based on their types, size and brands. The conventional paper also produces in light the response of people towards the regular technologies just like Ultra Thin TVs and newer technologies like LED TVs. This research study features the focal points of each sector through buyer behaviour. It shows the idea process of the customer behind the purchase of a straightforward commodity, just like a Television.
The tv screen is one of the most crucial sources of data. It plays such an important role in individuals? s every day lives that this? s extremely hard to imagine the way you would live if there are no TV. The main reason why many people choose this implies of getting data and entertainment is its simplicity and convenience. The tv screen has now turn into an intricate part of our lives. There may be alternate methods to amuse oneself together with the internet, as well as to get community news, however the television will still by no means go out of favour.
In urban India, just about all households have at least one TV set, which addresses a lot about its reach. As the years progressed, all of us moved from the first black and white televisions in the 1930s to the 1st colour television set in 1954s. Colour TELEVISION was a thought in more methods than 1. Before their arrival, people even dreamed in black and white, color television possibly changed that. Constant improvements in this field have been manufactured. People cherished the concept of home theatre and more and more channels started coming up to supply it.
To enhance the looking at experience, speedy technological advancements started being created such as flat-panel displays, to LCDs and LEDs to the current HD and 3D observing. Starting with forty one sets in 1962 and 1 channel, by simply 1991 TV in India covered more than 70 mil homes providing a viewing populace of more than 400 million individuals through much more than 100 channels. In Metropolitan India, 85% of all homes have a TV and over 70% of households can access Satellite, Cable or DTH services. Approximately half of most Indian people own a television.
As of 2010, a total range of 515 channels are available in the country out that 150 will be pay channels. As per the W TAMTYM MIEJSCU Annual Galaxy Update ” 2010, India now has above 134 million households (out of 223 million) with television sets, of which over ciento tres million have access to Cable TV or Satellite TV, which includes 20 million households will be DTH members. Thus as we can see the demand for Tv sets has gone up drastically. Seeing this huge market, there is a massive increase of businesses in the past decade that have started selling their own line of television sets.
We now have in Indian markets, companies including Sony, The samsung company, LG, Panasonic, Toshiba, Videocon, Onida and many others who continually come up with more recent and better quality televisions. Everyone from a daily wage one earning the money to a CEO in a International organisation contains a television in the home. The aim of this kind of research is to analyse the wishes of each section of society, and to find what type of tvs do that they prefer to order, what do people from diverse income groups look for when they want a tv system. The idea is to understand the mind of today? buyers, to understand what are their preferences, focus and attitude, so that educated decisions and strategies may be formulated.
To conduct this research, a questionnaire was produced as well as the market was divided into three broad sections namely Low income, Middle cash flow and High income & Offices sector. Areas were recognised with these particular sections of culture and the electronic stores near those areas were went to such as Saki Naka, Andheri East intended for lower income sector, Santacruz Western and Andheri West to get middle and upper cash flow sector. Intended for high profits ector & offices, Internet explorer House and Prabhadevi had been visited.
The quantity of people through this sector is likewise highest in our country. Hence they buy the most number of TV makes its presence felt the country and they are the primary segment for the companies other than the Big 3 (Samsung, Sony and LG). The main purpose of people is usually buying a TV with its standard features with good looks additionally. Aesthetic value provided by a television can be not a serious problem. žValue for cash? is the primary endeavour intended for the consumer. That they typically look for Ultra Sleek TVs, Tiny Segment LCDs and Regular TVs. While cost is a major factor among these individuals, TVs which have maximum features in a set price range will be bought.
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