Presentation Records Cameron, featured in green are points that need to be added to the powerpoint. Slide one particular , Landing Page (Sarah) • UFC graphics Logo Slogan • Consulting Firm Term & Motto , • Group People Slide a couple of , Qualifications (Sarah) • Ultimate Fighting Championship® (UFC®), started in 1993 as a professional mixed martial arts (MMA) organization. • In 2001 UFC was purchased by Zuffa and restructured TRAINING FOR MMA into a very organized and controlled fight sport • Response to the UFC make of MMA continues to be tremendous, creating a growing fan base that has created steadily as time passes.
Slide 3- Background (Sarah) • UFC is the worldwide standard for Deal with Entertainment market • They lead a global mixed martial arts industry with 90% of market share Insert graphical here of MMA business Slide 4- Market Share (Sarah) Insert PPV TRAFFIC Breakdown graph and or chart here PUT PIE GRAPH AND OR CHART HERE 5. UFC offers declined in PPV business (within the fight entertainment industry) via 57% this season to 51% in 2011. Points to say: Slip 2: History The Ultimate Struggling Championship (UFC) was created in 1993 as a medium to show off multiple types of martial arts and classify the very best fighting style in a true to life fight.
Mainstream exposure destroyed consumer perception of the product due to the chaotic and “no-rules” nature of the sport, so that as exposure languished, so do profits. The organization struggled to gain television publicity and found by itself competing with professional struggling, which is staged fighting, and traditional struggling programming such as boxing and martial arts competitions. However , by simply 2003, UFC came under new management who also wanted to replace the strategic course of the company. Administration saw the opportunity to rebrand on its own from a sport into a sports entertainment organization labeled as “fighting”.
It set up a new group of rules , eliminating locks pulling, head butting, truffe strikes and also other dangerous moves from the matches. Zuffa the parent organization of UFC has provided consumers a modern option for fight entertainment. UFC blends the athleticism of boxing and mixed martial arts, the production value and character creation of specialist wrestling, combined with the drama of reality tv set into one exceptional product. Response to UFC has become very successful and group of followers has been regularly growing within the past several years.
Slip 3: History The results have been extremely visible. UFC has now turn into a billion money empire that reaps revenue from PPV TRAFFIC, merchandise, and live incidents. It has grown progressively and through acquisitions it has become the industry leader and standard in the deal with entertainment sector. By 2009, it was believed that the ULTIMATE FIGHTER CHAMPIONSHIPS had captured 90% market share of mixed-martial arts entertainment. Slide some: Market Share Though UFC retains the majority of the MMA market share that barely has contributed over 50 percent when speaking about the PPV industry.
Just like the term “pay-per-view” suggest, you pay to see an event whether it is a live event or movie. Live events happen to be segmented in to more filter of classes such as concert events, professional sports activities and sports. UFC shows up under MIXED MARTIAL ARTS PPV, which can be considered as a fight entertainment, a sub-category of professional sports. This season UFC kept strong with having 59% of the business of PPV TRAFFIC in the fight entertainment sector. However twelve months later in 2011 it fallen to only having 51% of the PPV business within the deal with entertainment market.
