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You read ‘PSB Academy – Diploma in operation Administration’ in category ‘Essay examples’ 3. Analysis 3a. Marketing Study There are five step of promoting research procedure: 1st Define the problem 2ndDevelop the method to research the challenge 3rdConducting the study and collecting the data 4thAnalysis of the info and attracting conclusions 5thPresenting the data collected and producing recommendations We intend to conduct study and opinions through on-line medium and outdoor study.

The objectives is to get the data of product satisfaction feedback following user get their hands on the brand new Samsung Galaxy Note 2 and to figure out their satisfaction, needs and requirements. Through conducting study we get to know the consumers’ needs and keep on improving our merchandise to serve our client better. Types of study Participants will need around 25 minutes to complete this: * Item test and demo * Item feedback and questionnaire contact form Survey Customer survey 1 . What is their gender? 2 . What is your grow older? 3. Precisely what is the highest level education you may have attended? some.

What is your current occupation? your five. Do you make use of or use a smartphone otherwise you mobile phone? 6th. What label of smartphone will you use? several. Excluding voice calls, how often do you use the smartphone with this situation? 2. Idle time at work or school (during breaks, lunch time, boring meetings/ classes, etc) * Driving the tour bus, train, or perhaps in car as traveler * Waiting in line (e. g. Coffee shop, grocery store, intended for movie to begin, picking up youngsters, etc . ) * In the sack when you awaken (Weekend leisure time. Before you get out of bed for function, etc . ) * While having sex before you go to rest * To get school/ function related jobs * In the bathroom When exercising (running, cycling at the gym…) * While you are driving, waiting for light to turn green (not moving) * While you are driving (wheels moving) eight. Under what other scenarios do you commonly use your touch screen phone? 9. Multasking, Excluding voice calls, how often will you use the smartphone although simultaneously all these activities? 5. Listening to music * Strolling * Watching tv * Shopping * Using the toilet * Playing computer games * Playing sports, exercising * While talking for the phone(e. g. Using applications, advanced features) 10. Under what other circumstances do you work with your mobile phone and multitask? During category, During homework * Consuming meal 2. Watching tv, approaching class or work, bathroom at the gym 10. How often will you be consuming several types of information on your smartphone? * Text messaging (SMS) * Reading e-mail 5. Watching Movie 12. How can you consume news on a touch screen phone? 13. Are these the best preferences for consuming reports on your smart phone? * Information in the form of text * Reports in the form of photographs * Reports in the form of online video * Information in the form of sound 14. What kinds of news will you typically go through, listen to, watch, or search for on your mobile phone? * Weather conditions * Disregarding news * Sports news Business news 2. International media 15. Do you prefer to go to specific news sites using your smartphone’s Web browser or use a news-specific app? of sixteen. What percentage of a news story, newspaper article do you typically read on the smartphone? 18. How long will you typically use listening to an audio news story on your smart phone? 18. Simply how much time do you typically dedicate watching a news video on your touch screen phone? All info collected will be analyzed and improved accordingly to client preferences. The data collected will be for us to help make the product improvement and enlargement. 3b. Macro Environmental Analysis Economic Factors Gross Home-based Product The Gross Home-based Product (GDP) in Singapore contracted 1 . 50 percent inside the third quarter of 2012 over the earlier quarter. Historically, from 2007 until 2012, Singapore GDP Growth Price averaged your five. 54 Percent achieving an perfect high of 36. 40 Percent in 03 of 2010 and a record low of -15. 80 Percent in September of 2010. The Gross Domestic Product (GDP) growth charge provides an aggregated measure of changes in value from the goods and services made by an economy. Singapore along with Hk, South Korea and Taiwan is one of the 4 Asian Tigers.

Singapore has a highly developed and effective free-market economic climate. It loves a per capita GROSS DOMESTIC PRODUCT higher than those of most produced countries. The economy depends heavily on exports, particularly in consumer electronics, i . t products, drugs, and on a growing service sector. Below is actually a chart with historical info for Singapore GDP Expansion Rate. Pumpiing Rate The inflation rate in Singapore was recorded at 4. 70 percent in Sept. 2010 of 2012. Historically, coming from 1962 until 2012, Singapore Inflation Level averaged installment payments on your 82 Percent reaching a great all-time a lot of 34. 00 Percent in March of 1974 and a record low of -3. 0 Percent in Sept of 1976. Inflation price refers to an over-all rise in prices measured against a standard level of purchasing power. The most popular measures of Inflation are definitely the CPI which will measures consumer prices, plus the GDP deflator, which steps inflation in all of the home-based economy Listed below is a chart with famous data intended for Singapore Inflation Rate. Career Rate Applied Persons in Singapore improved to 3228. 50 Thousands of Persons in June of 2011 via 3105. 90 Thousand Folks in 06 of 2010, according into a report released by the Ministry of Personnel, Singapore.

Traditionally, from year 1994 until 2011, Singapore Applied Persons averaged 2347. twenty-two Thousand Folks reaching a great all-time a lot of 3228. 55 Thousand Folks in June of 2011 and a list low of 1714. 20 Thousand Persons in 06 of year 1994. In Singapore, employed individuals are people with a minimum necessary age who have work during a certain moment for a business. Under is a chart with traditional data for Singapore Applied Persons. Consumer Price Index Consumer Selling price Index (CPI) in Singapore increased to 113. 80 Index Points in August of 2012 from 113. 07 Index Points in July of 2012, according into a report produced by the Stats Singapore.

In the past, from 1961 until 2012, Singapore Buyer Price Index (CPI) averaged 65. 98 Index Details reaching an all-time high of 113. 78 Index Points in August of 2012 and a record low of twenty eight. 30 Index Points in-may of 1961. In Singapore, the Consumer Value Index or perhaps CPI procedures changes in the prices paid simply by consumers to get a basket of goods and companies. Below can be described as chart with historical data for Singapore Consumer Price Index (CPI). * Technical Factors With modern technology, conversation devices provide access to information regarding almost everything.

From Internet, TV and Mobile, that allows someone to learn about, looking information and in many cases make obtain online anytime and anywhere in the world. The Internet is a method with which we are able to view details from around the globe. Information from your World Wide Web and various other software program as immediate chat, email, Facebook and YouTube. As the use of Internet became very popular, there was an increase in the speed of internet and also decline in the cost. It made it basic for all users and the work with of the internet became very cheap. Most users could have unlimited access to Internet too.

This has achieved it possible for a large number of people to gain. Almost every specific uses the internet where it is available. * Competitive Factor In the IT sector, several makes such as globalization and new technologies possess allowed buyers to have more access to mobile phone. As a result, buyers buying actions are changing and competition is definitely tougher, producing Samsung to evolve and meet those demands. In order to maintain its lasting advantage and growth, Samsung korea has to be advanced to the competitors in term of technologies, prices and developments. Competitors like Apple, THE ALL NEW HTC, Nexus, LG ELECTRONICS, ASUS, Nokia, Sony, many more.

All these competitors smartphone almost close specification, size to Samsung Galaxy Note II. Next Page is the rival smartphone basic specification: 3c. Market Segmentation, Targeting and Positioning Evaluation Being a Worldwide brand, it is essential for marketplace segmentation to become realized to allow Samsung to capturelise smaller, targeted markets which can be reached efficiently, efficiently. The consumer market segmentation is broken into four key parts: * Geographic Geographic segmentation is a basic well-known characteristic of same city, states and regions.

Getting the 9th best global brand in the world, Samsung provides over 285 offices in the world. Singapore, being one of the world’s most popular cities with flourishing travel and leisure and significant increase in getting power, is definitely one of the Samsung projected local markets. 2. Demographic The demographic happen to be basically recognizable characteristics of individual’s persons because people based on a background generally have different purchase requirements. The demographic can be viewed single or blend. They include following elements: 1 . Grow older 2 . Male or female 3. Education 4.

Range of motion. 5. Income. 6. Occupation. 7. Relatives size. eight. Social size. 9. Family members life cycle. * Psychographic The forces which affect the groups or perhaps individual in the market are called Psychographic. Consumer may be segmentation elements such as personality, class intelligence and recognized risk. We are able to differentiate peoples’ spending habits and purchasing power through this kind of segmentation method and thus assistance to reach out to the goal. The factors happen to be following: 1 ) Attitudes. 2 . Class awareness. 3. Inspiration. 4. Recognized risk. a few. Innovator. six. Values. several. Life style. 8.

Important of purchase. 2. Behavioral Part our market segments on the basis of product- related behavior is called behavioral segmentation. Samsung korea is able to determine what their consumer looking for in a product by itself, through study & appreciate their needs. There are two basis approaches are being used. 1 . Rewards desired. installment payments on your Usage price. 3d. SWOT Analysis Strengths| * Smart phone is the latest trend in technologies. * Logos. * All-in-one function and usage. * R & D (Investing on technological talents). 2. Innovation (New digital technology). * Personalization (New items every year). New allocation of marketing resource. * Largest range of products. | Weakness| 5. Completing item with Apple, Nokia, Fiat, HTC & others. 5. Fast pace technology environment. 2. Average prices of products are most often low quality goods. * Not enough software or perhaps talent engineer to create their particular software. * Heavily investing into advancement newer marketplaces and not concentrating on any one of core competencies. | Opportunities| * Enhance technology. 5. Demand in market from the smartphone. 2. Firmware enhanced in the future. 5. Planning to associated with product category stronger. Years nowadays tend to have stronger spending power. | Threats| 5. Low cost rivals in China. * Legal war among Samsung as well as competitor Apple. * Technological change most times. 2. Legislation. 2. Price battles. | 4. Marketing Blend Strategies 4a. Product Samsung Galaxy Note II presents smartphone consumers which review on iPhone on appropriateness, style, value, quality and design. Primary Benefit Korean Galaxy Take note II gives a large display screen that presented viewer an ideal viewing encounter on-the-go, convenient tasking in a single view, basically amazing phrase tools plus the power functionality at its greatest.

The main profit offered to customers is smartphone. Actual Item Samsung, For more than seven decades, Samsung have been dedicated to making a better globe through diverse businesses that today course advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, financial, hotels, and even more. Our flagship company, Samsung korea Electronics, potential clients the global industry in high end electronics manufacturing and digital media. The samsung company smartphone praised for its products, quality and design like Korean Galaxy S1, 2, three or more or mini version.

For anyone prefer small can decided to go with Samsung Galaxy S3 mini, for those like large display to watch motion picture etc . can easily chose Korean Galaxy Take note 2 a smartphone which have enormous battery pack, expandable storage up to 64gb, amazing screen, LTE able (4G) & Blazingly fast processor. 4b. Price Before you choose a prices strategy, the pricing policy should consider the expense associate together with the products. Set costs will be things such as local rental, salaries and utilities while variable costs includes supplies and packaging, will be total up to allow the management to at least cover the whole production costs.

Cost-Plus Costs We should compound the last price depending on the set cost and variable cost for development, production, stock, distribution, marketing efforts and everything other procedure cost included to ensure that Samsung korea Galaxy Take note II will bring sustainable very good revenue and profits. The cost-based costs approach will probably be adopted. Beneath is the representation: Variable Cost| =| $500| Fixed Cost| =| $1, 000, 000| Expected Product Sales| =| 100, 500 for one particular year| Samsung korea Galaxy Notice II every unit has as under: Unit Cost| =| Adjustable Cost| +| Fixed costunit sales| | =| $500| +| $1, 000, 000100, 000| =| $510| | | Samsung Galaxy Be aware II desires to earn a 45% mark-up on sale. The mark-up cost will be demonstrated below: Markup Price| =| Unit Cost(1-Desired Returned in Sales)| | =| $5101-0. 45| Selling Price| =| $927. 27| Profit per unit| =| Selling Price| -| Device Price| | =| $927. 27| -| $510| | =| $417. 27| | | Expected Total Income for 1 Year: Sales Quantity for 1 Year| Offering Price| Total Revenue| 95, 000| $927. 27| $92, 727, 000| Projected Total Profits to get 1 Year: Expected Units people paid 1 Year| Profit Perimeter per unit| Total Profits| 100, 000| $417. 27| $41, 727, 000| Make your money back Analysis:

Break Even Volume| =| Fixed CostsPrice-Variable Cost| | =| $1, 000, 000$927. 27-$500| | =| 2, 341 units| 4c. Campaign Promotions are one of the four elements of advertising mix. Four main equipment of campaign are advertising and marketing, sales promotion, public relation and direct marketing. 2. Advertising Advertising is defined as any kind of form of paid out communication or promotion for product, support and idea. Advertisement is not just used by corporations but in many by art gallery, government and charitable organizations. Yet , the treatment meted out to ad defers from an organization to a organization.

Promoting development requires a decision across five Ms Mission, Funds, Message, Multimedia and Dimension. Mission examines setting goals for advertising. The objectives would be to inform, persuade, remind or perhaps reinforce. Goal has to follow the marketing strategy arranged by the business. Money or budget decision for advertising will need to look at stage of support life cycle, market share and consumer base, competition, advertising rate of recurrence and item substitutability. Message’s development even more is split up into four measures, message generation, message analysis and selection, message performance, and sociable responsibility assessment.

Once the message is decided the next step is finalizing the media intended for delivering the message. The choice of depends on reach of media, frequency of transmission and potential influence on customer. Based upon this range of media types are made from newspapers, television, direct mail, radio, mag and the internet. After which timing of transmission of the communication is essential as to grab focus of the audience. Checking on the effectiveness of communication is crucial to company’s strategy. You will find two types of research connection effect research and sales effect research. * Revenue Promotion

Advertising is an incentive tool utilized to drive up short-run sales. Campaign can be released directed at customer or operate. The focus of advertising to produce reason for pick the focus of campaign is to generate an incentive to buy. Consumer incentives could be samples, coupons, free trial and exhibition. Trade motivation could be value off, cost-free goods and allowances. Salesforce incentive could be convention, trade shows, competition among sales people. Product sales promotion activity can have many objectives, for example , to grab focus of new consumer, reward the present customer, and increase intake of periodic users.

Revenue promotion is generally targeted at the fence sitters and brand switchers. Sales promotional activity for the product is chosen looking at the complete marketing target of the organization. The final collection of the consumer promotional tools should consider audience, budget, competitive response and tool’s goal. Sales advertising activity should under-go pretest before implementation. Once the activity is launched it should be handled as to remain within the spending budget. Evaluation plan is a must after implementation in the promotional plan. Public Relations Businesses cannot make it through in solitude they need to possess a constant conversation with customers, employees and various stakeholders. This kind of servicing of relation is performed by the public relation business office. The major function of the general public relation business office is to take care of press releases, support product advertising, create and maintain the corporate picture, handle matters with lawmakers, guide supervision with respect to public issues. Businesses are looking at methods to converge with functions of promoting and community relation in marketing community relation.

The direct responsibility of marketing open public relation (MPR) is to support corporate and product marketing activities. MPR is an efficient tool in building awareness by creating stories in media. As soon as the story is in circulation MPR can set up credibility and create a feeling of arcano among sales reps as well as traders to boost eagerness. MPR is more cost effective device than other advertising activities. 5. Direct Advertising The communication establishes by using a direct channel without using any kind of intermediaries is known as direct promoting.

Direct marketing can be used to deliver message or perhaps service. Immediate marketing has shown tremendous progress in recent years. The internet has played major portion in this progress story. Immediate marketing saves time, makes an experience personal and pleasant. Direct promoting reduces cost for firms. Face to face providing, direct mail, listing marketing, telesales, TV and kiosks are media for direct advertising. Advertisement, Promotional activity, General public relation and direct advertising play an essential role in assisting companies gets to their advertising goals. 4d. Place

Samsung korea will sink into into Singapore market and get clients through indirect marketing route. It will be utilizing a one-tier route to deliver Samsung Galaxy Note II. Samsung Singapore will be the distribution centre in Singapore. Singtel, Starhub & M1 getting the leading Telco retail outlet business in Singapore are selected as its distinctive intermediary to sell the products to customers. Samsung Manufacture Flower Samsung Production Plant Samsung korea manufactures its Galaxy Notice II in China in which it will deliver its item to Samsung korea Singapore pertaining to distribution to the various Telco.

The diagram below reveals the roundabout consumers marketing channel. The samsung company [Singapore] The samsung company [Singapore] Consumers Consumers Singtel Singtel Starhub Starhub M1 M1 a few. Implementation prepare Samsung uses design marketing communications program to execute marketing activities to provide consistence message across most audience and by taking consumers’ expectations into mind. First Stage (1 a few months: Sep 2012 to Oct 2012) – Advertising Samsung korea Galaxy Take note II will probably be advertised inside the various means of promoting through transmission, print and internet advertising.

Advertising on the internet With the improved rate of Singaporean connected through net. Internet advertising might be a great way to promote Samsung Galaxy Note 2. Advertisement will be held in Tweets, Facebook, Vimeo, Apps, Online community and Email. Second Stage (1 day time, Oct 19 2012) – Launch Function 6. Research 1 . http://www. samsung. com/global/microsite/galaxynote/note2/spec. html? type=find 2http://www. blackbox. com. sg/wp/wp-content/uploads/2012/05/Blackbox-YKA-Whitepaper-Smartphones. pdf 3http://gmx. xmu. edu. cn/ews/business/pmarketing/chapter10. htm#internal 4http://www. ntrepreneur. com/article/170964 5http://www. managementstudyguide. com/tools-of-promotion. htm 6http://www. darrensim. com/2012/10/20/samsung-galaxy-note-2-launch-in-singapore-october-2012/ 7http://www. singstat. gov. sg/stats/themes/economy/hist/cpi. html 8http://www. tradingeconomics. com/singapore/gdp-growth 9http://www. yousaytoo. com/comparison-chart-iphone-5-vs-iphone-4s-vs-galaxy-s3-vs-galaxy-note-2-vs/4101135 10http://www. rankingthebrands. com/Brand-detail. aspx? brandID=518 7. Conclusion Samsung Galaxy Note 2 is becoming a hot product in the whole marketplaces that feature S-Pen.

It’s products offering the large display for a video experience, it can technology is better than other competitor off. Thinking about the large size in the Samsung Galaxy Note II, careful consideration is essential in order to determine if it’s the correct smartphone for your needs. I found the top screen to get more of a bring than the genuine S Coop stylus, although I would be less likely to acquire it because I need anything highly pocketable, not a thing that I would need to carry in a purse or perhaps gear bag. The stylus is a unique addition, but of limited power for anyone who is previously comfortable using a touchscreen and/or a electronic keyboard to text.

Is actually fun to use for sketches and such, maybe a quick grocery store list, yet digital designers and hardcore notetakers would likely be happier with whether larger tablet or a Wireless keyboard. If you are willing to associated with commitment, however , the Galaxy Note II is a highly effective device and a good performer. * Positives * Superb screen (Large and bright) * Wonderful performance 2. S Dog pen stylus is advantageous for attracting ad speedy notes 2. Great words quality 5. Cons * Huge (Note really pocketable, especially for ladies)