Four decades ago Berger Paints Bangladesh Limited has started their journey in Bangladesh. The shareholders were Jenson & Nicholson (J & N), Duncan Macneil & Co. Limited and Dada Group.
Duncan Macneil subsequently sold their stocks and shares to the vast majority shareholder T & N Group. The Dada Group’s share ultimately vested with the Government from the People’s Republic of Bangladesh after the independence of the country in 1971.
The name of the company was changed coming from J & N (Bangladesh) Limited to Berger Paints Bangladesh Limited on January 1, 1980. Berger Paints Bangladesh Limited (BPBL) is explained to be the industry leader in Bangladesh and has a broad variety of products just like Decorative Chemicals, Industrial Chemicals, Marine Chemicals, Color Lender, Textured Films, Heat Resistant Chemicals, Roofing Substances, Wood Alternatives, and Wood Adhesives. It gives a comprehensive and sustainable piece of art solution and providing the very best customer service through Home Decor.
BPBL’s corporate approach is to build larger market share through rendering quality and speedy service. It’s main focus is always to strengthen their current position by providing useful customer service. BPBL is focused on get top consumer satisfaction. The main aim of this report is to gain overall practical knowledge about the internal communication techniques of Bergerot Paint Bangladesh Ltd. and corporate success analysis and also recommend on the basis of organization communication.
Goal and Rational of the project: The objective of this project is always to gain general practical know-how about the organization and analyze the communication methods developed by the company. To be further, this task contains the pursuing subjects:
¢Historical background of Berger Fresh paint Bangladesh Limited. ¢Organizational structure ¢BPBL’s internal communication composition ¢Tools employed in the existing conversation system ¢Positive aspects of the device being used and recommendations for improvement
Significance from the Study: The significance of the analyze can be described in many ways. Using this project all of us will learn regarding the business conversation practices then Berger Fresh paint Bangladesh Limited, the market innovator in fresh paint industry of Bangladesh. It will help us to enhance our information about the relationship among different departments, how they communicate with each other and company environment.
Strategy: The survey will be based in both main and extra data. ¢Primary Data: It truly is obvious the research will require a lot of primary info. Face-to-face selection interviews will be conducted with the director of the BPBL. We have planed to supply all of them questionnaire being filled out and also read them out anytime needed and explain if any logic is required.
¢Secondary Data: Intended for secondary assets, we uses the web site of BPBL, product profile, and relevant periodicals by Bergerot Paint Bangladesh Ltd. To get the organization area of the report, a whole lot of supplementary resources may also be used.
¢Data Collection Technique: We have made a decision to conduct personal interviews as data collection method. The questionnaire will probably be structured and includes both equally open and close-ended concerns. ¢Questionnaire: For the study purpose, we all will prepare questionnaire which meet the goal of the job. It will include different issues and critical factors regarding internal communication tactics. For the questionnaire we will use simple, direct and familiar words, so that the respondents understand it easily. ¢Data collection:
We all will carry out Face-to-face interviews with the director of BPBL to collect your data. We will also collect the mandatory data by company website, magazine etc .
¢Report Formatting: The statement will have mainly two parts. The organizational part shall provide the idea about Berger Paint Bangladesh Limited. ‘s historic background and Organizational structure. And the project part shall have BPBL’s inner communication structure, tools utilized in the existing communication system, strengths of the program being used and recommendations for improvement and summary.
Limitation with the Study: The gathering of main data is often a difficult factor because it is hard to ensure the authenticity of the info. Managers with the company may possibly hide several information pertaining to the privacy. Time is also a restriction as we have to interview the manager, examine the data and prepare job at a very short time. Despite of these limitations we will try our better to collect correct and beneficial data through the survey to ensure that we can create quality comes from the data research and give recommendation where it is necessary.
