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Example Introduction The society of nowadays is stuffed with advertisements, communications, films, weblogs, technology, etc . The connotations that they bring have to be transmitted to the viewers through diverse media. (Branston and Stafford, 2006) It appears important for the receiver to analyse and understand the symbolism carried by simply each type of medium.

In order to do so , the different “vehicles” utilized by media must be identified. Diverse vehicle ideas include: semiotics, genres, narratives, representation, people, etc . Ibidem) And while they all have to be gathered and relevant to form a medium, these kinds of theories include on their own signs to be construed by the viewers. Media has to construct symbolism about the earth in order to signify it correctly or rationally enough pertaining to the audience to comprehend, and make sense out of what they are discovering. (O’Sullivan etal., 1994) Illustrations of the world must be understood by the audience. That allows a simpler and faster understanding of what media is intending to show and by accomplishing this saves time needed to achieve additional goals o since the media has limitations of time and space. (Wilson, 1993) For example, T. V. hows, in order to save time and get viewers inside the story quicker, resort to stereotypes “There may be a shared recognition on the planet as displayed through familiar or major images and ideas” (O’Sullivan etal., 1994) A good example of a type of media that uses representations as a way to support audience understand the world provided on T. V. is a very popular demonstrate named: Friends. It debuted in 1994 through NBC and managed to move on to become one of the shows with all the highest rate in television. It gained multiple prizes during their time in air right up until its end in May 2005. In 2002 the display won an Emmy for outstanding humor series. (TBS. om, 2009) It had a large cultural influence, for instance, keyword phrases from the sitcom became prevalent in American slang, and songs through the show became very famous around the globe. It is just a sitcom that presents living of 6 friends (3 males and 3 females) middle old, middle class who are in New York. They live close to each other and spend a lot of the time together speaking about very different styles. They all have different personalities and various backgrounds nevertheless compliment one another comically. This situatio study is going to analyse through the theory of representations, the stereotypes presented by the female characters: Rachel, Phoebe and Monica. pic] The Representations Once referring to representations in the multimedia, it is important to note that stereotypes are present frequently. Especially in a commercial T. Sixth is v. show such as Friends, makers have to develop into cultural stereotypes in order for the group to easily and quickly discover each position, who performs whom within a story and, in certain situations, justify their very own actions. “Within the press, limits of your time and space plus the desire of achieving rapid audience recognition include obliged the stereotypical illustrations to be built and portrayed…” (Wilson, 1993)

The part of Rachel Green presents the wealthy bimbo young lady. She comes from a wealthy background, her father, is known as a successful doctor able to offer her and her siblings with a expensive childhood. She has never performed, is certainly not self sufficient, and as mention in chapter 12 of time 6 “The one together with the joke” (Blinkx. com, 2000) she is often trying to make sure you others. The girl with in many ways a great exaggeration of any spoiled American girl. Rachel is stupid, lost, and she will not know what the lady wants. Relating to Wilson (1993) stereotypes have to be high or maximised, since there is also a necessity intended for audience acknowledgement.

If there is no recognition then it becomes a industrial failure. For that reason the character of Rachel is exaggerated. The lady cries more than anything, she actually is afraid of determination, irresponsible, and want to take proper care of anyone just as much as she desires to be taken proper care of. But we have a necessity on her to form section of the group of good friends. Her irresponsibility can be very funny, guys always want thus far her since she is pretty. In a sitcom of its genre (comedy) the familiar is necessary and comfy (Branston and Stafford, 2006) for this reason, someone has to perform the fairly, spoiled one particular.

The pieces of characters and ideals portrayed by Rachel entail in it a range that the market can relate her to. Whether it implies that they identify with her and her activities (for case, girls with good monetary status), or perhaps see in her someone they understand, or maybe even admire her. Alternatively, the position of Monica Geller signifies the controlling responsible one. Her figure is the contrary from Rachel, obsessive-compulsive, and incredibly competitive. She is probably the elderly female from the show.

She comes from a suburban middle section class family members, known for having heavy during high school, she is Rachel’s best friend, although admire and envied her during children. She wants to be in demand of everything, plans every detail and enjoys providing other. Her representation in the show is maximised, her obsession pertaining to order and cleanness is usually exaggerated, but this attributes help the viewer to identify her and categorise her because the “mother hen” from the crew. (Warnerbros. com, 2009) Although she was pretty the group tends to ignore this truth and associate her even more with the require of a responsible one in the group.

Because mention over, there is comfort in familiarity, in this case the part of Monica becomes funny when the viewers relates her actions with reality, as an example, mothers washing the chaos left simply by little children. She’s referenced to in the phase mention previously mentioned as “high maintenance” American slang to relate the fact that she requires a lot of attention and almost everything has to be performed the way the lady likes this. She should go ahead and proves it by then pushing Chandler (her boyfriend) to find out a talk and mention that she is certainly not “high repair. What this scene is usually portraying can be an irony that proves how embroidered stereotypes can be a useful tool in sitcoms because they are funny. Simply by evoking paradox, the press uses stereotypes and conceal them as jokes permitting the label to be somewhat acceptable and familiar. (Branston and Stafford, 2006) Finally, the role of Phoebe Buffay who represents the hippie one. A great eccentric character, who enjoys from playing music but is not really good, she does not care what others consider her. Phoebe’s character is a very sensitive individual who goes beyond to aid others, she’s not considering conventional activities such as marriage, babies, or money.

But rather she’s concern with environmental, spiritual concerns. With a stressed past, she became desolate at age 18 (Warnerbros. com, 2009). She’s very dumb but can really play and have fun with others. Conditions of this persona are satrical and funny. Once again, designers of the display play with hyperbole of personalities and show the appreciated hippie Fresh Yorker. Phoebe’s character is known as a clear sort of how stereotypes are not constantly wrong (Branston and Stafford, 2006), and in addition they do portray reality but in a amplified way. New York is a city known for its extravagant moves regarding family pets, and vegetarianism among others.

And so Phoebe enjoyed that part of New You are able to which is major. Conclusion Three characters previously mentioned represent not simply labels for individuals of their own situations but also they signify 3 common stereotypes through which women may be categorised in the media, the sex subject, the mother, and the friend. The three personas are also different from the other person going in the little princess, for the tough a single, to the odd one. However in many ways these stereotypes are generally not always unfavorable, they are certainly not rigid or perhaps unchanging, and so they help the audience to identify and differentiate 3 of the characters. Relating to O’Sullivan etal. 1994) the mass media production is dependent on the need to please the audience. That is why, if selected values or perhaps believes predominate in multimedia output it will probably be due to the fact that culture is posting such same values and believes. When it comes to “Friends” these kinds of conceptions of people from particular backgrounds in the united states are constantly presented in societies’ feels and therefore pictured with this type of characters in the show. Ideologies work through symbolic codes, (O’Sullivan etsl, 1994) and because the media are unable to speak directly to the audience it uses semiotics. These types of signs will be represented with individuals through stereotypes.

It is important to know and analysed the latter in order that there is a better understanding of society and traditions. People uses stereotypes each day to achieve a mental knowledge of the society and the persons they meet in their everyday lives. Although even when stereotypes portray the real world in many aspects, it is important to notice that they are regularily exaggerated and closed and so they limit a viewer’s point of view of a determined group or person. They could be funny and helpful nevertheless the media will need to understand that portraying a group of people employing stereotypes could cause negative cultural impact.

Stereotypes should not turn into prejudices or perhaps send an erroneous meaning to the target audience. When continual to stereotypes, the mass media has to be very sensitive and take care of every detail regarding portray persons openly without set rules and as accurate as possible. It was well attained by “Friends” Capital t. V. display since heroes evolve, acquire new features their personalities changed and so they all accomplished their goals. References Branston, G. and Stafford, 3rd there�s r. ( 2006) The Mass media Student’s Book. 4th education. Routledge. U. K. Pp. 141-156 Blinkx. com (no date) Close friends. The one together with the joke.

Retrieved online on 3rd Oct 2009 coming from: http://www. blinkx. com/video/friends-the-one-with-the-joke/CljtsymVdOFbvw5xENhNNQ O’Sullivan, T. etal. (1994) Learning the press. An Introduction. St . Martin’s Press Inc. Nyc, U. T. A. Pp 113, 121, 117, 122, and a hundred and twenty-five. Tbs. com (2009) Friends, About the show. Recovered online in 3rd Oct 2009 via: http://www. tbs. com/stories/story/0, 268, 00. html Wilson, H. (1993) Advertising, Mass Traditions. 3rd education. Mc Graw Hill. United States. Pp. 225-236 Warnerbros. com (2009) Close friends. Retrieved online on third October 2009 from: http://www. warnervideo. com/friends15/

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