Excerpt via Essay:
e) Political devices and international relations
The political systems raise difficulties through unique legislations. Even though the political devices in the U. S. may well militate for any specific organization feature, overseas political program might militate for a different business feature. The complexities include the ought to spend elevated funds to research and comply with the laws and regulations of the personal systems throughout the world.
In terms of the international associations, these would not raise any kind of difficulties inside the context of the perfect marketplace. Still, since this is not the case, the international associations between the countries might facilitate or create tensions to get McDonald’s promoting efforts.
f) Foreign Damaged Practices and local, national and international regulations
Since McDonald’s is registered in the United States and operates in various countries throughout the world, it has to together respect the laws of both the United States, as well as the regulations of the countries in which this operates. In the U. T. For instance, the Foreign Corrupt Procedures Act of 1977 causes McDonald’s to take a position more in transparency and accounting responsibility (FCPA Enforcement).
While, at a general level, it could be expected to get the laws to be the same in the U. S. And in the other countries, a lot of differences do exist. One is for instance pegged to advertising to children. In countries where laws forbid advertising to children, the marketing crew at McDonald’s has to get ways in which to offer the products responding to the children towards the parents.
g) Effect of technology
Technological innovation can be omnipresent in all respects of the business processes. At the marketing level, it has numerous implications, some including the following:
New systems allow McDonald’s to create better developed campaigns
The modern campaigns containing the aid of technologies better get the attention of the audience and so they make an even more favorable impact
The technologies are even so expensive and have to be constantly upgraded
They create competitive advantages for the competitors as well.
Overall, McDonald’s owes the success of the claims to a great number of forces, but an important such force is usually represented by highly able marketing office. So far, the marketing decisions have been manufactured in an integrated manner to include all possible challenges of the micro and macro environments.
Referrals:
Adams, N., 2007, McDonald’s strange menu around the world, Trifter, http://trifter.com/practical-travel/budget-travel/mcdonald%E2%80%99s-strange-menu-around-the-world / last reached on August 4, 2011
2011, Web page of McDonald’s, http://www.mcdonalds.com previous accessed in October some, 2011
The FCPA discussed, FCPA Enforcement, http://www.fcpaenforcement.com/explained/explained.asp last accessed upon October four, 2011
