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Executive synopsis essay

Shoes4U. com is being arranged as a global Internet shoe store that

is focused about reducing the entire price framework, in addition to enabling

buyers to make knowledgeable decisions about footwear

purchased. Shoes4U. com will also attain a competitive edge by providing

services such as website development and e-commerce, that have become

necessary for any organization presence. Shoes4U. com expects to establish and

operate an online shoe shop with services costing considerably less

than the rates of the competitors, whilst supplying top quality.

Eight the same partners will manage Shoes4U. com, and definitely will each regulate

different areas with the business. The partners will make an environment

and structure that will encourage efficiency and respect for customers

and fellow employees. All wages and wages are based on the positioning and

full time/part-time status.

Shoes4U. com is focusing on individuals among 18 and 40 years of age.

The organization is planning on concentrating on these individuals through various

marketing tools, while using main device being immediate e-mail offers that

provide substantial savings on items purchased. The themes at the rear of

our different revenue pitches to our potential and existing clients will be

the numerous cost savings, convenience, streamlined completion process

broad range of services, and complete customer service

that Shoes4U. com provides.

Shoes4U. com features four key competitors on the web. Shoes4u. com realizes

that it must also contend with physical discount retail stores. In order to

remain competitive Shoes4U. com has reviewed their positive aspects and considered

steps to make use of those positive aspects to maximize their particular opportunities inside the shoe


Shoes4U. com offers various services and products. A number of the services

that Shoes4U. com offers contains order tracking and review 24 hrs a day, seventy two

hr delivery, and a 100% pleasure guarantee system. Some of the

products that the organization offers will be slippers, footwear, sandals, everyday

wear, corporate casual have on, and sports shoes.

Shoes4U. com plans to continually increase its organization through many

ways. A number of theses ways include creating new solutions, building company

recognition, attaining strategic complicité with major shoe corporations and

suppliers, etc . Shoes4U. com will even expand by simply leveraging and

extending technology and initiating several sales programs. Although expanding

the organization will concurrently be combating the following challenges:

intensive buyer interaction, flexible pricing, clever order

routing, and re-orders.

Company Quest Statement and Description

Shoes4U. com will establish a unique internet site that provides customers various

ways to buy the boots, the designer shoes and shoes of all types and sizes. The company

strategies to register a corporation under the name of Shoes4U. com and work

under the same name.

Objective Statement

We all at Shoes4U. com offer designer shoes. Through our on the web retail

operation we make sure the best prices, the highest quality, the widest

selection plus the quickest delivery utilizing the strength of the Internet to

become the market leader in providing comfort and assortment to



Each of our goal is usually to become the #1 on-line sneaker retailer. By giving a

easy way for clients to purchase founder shoes that they love

want, and want, we offer low prices with high variety. The particular

Shoes4U. com unique is definitely the ability to catch the demands of customers.

Consumers will be able to log on to the site, type the brand, size, and

color of the footwear they favor and a 3D photo will appear. Factors for

progress are downsizing in significant retail firms, a growing trend towards on-

line purchasing, and world is moving towards a more technically focused

trend where every home has a computer system with Internet access.


The companys administration philosophy depends on responsibility and

mutual respect. Shoes4U. com will certainly maintain an atmosphere and structure that

will certainly encourage production and respect for customers and fellow employees.

Additionally , the surroundings will encourage employees to obtain fun by simply

allowing innovative independence and providing problems that are reasonable

and worthwhile.

Shoes4U. com is a private partnership with eight associates of the same

liability. Every partner features different obligations and responsibilities.

Company Director Racquel Richards Overseas the overall operation and

interrelation of each division.

Business Administrators Gabrielle Mitchell, Danielle Smiley Abroad

operations within the corporate head office, including responding to

telephones, monitoring orders, and general customer support.

Creative Consultant Deidre Melton Overseas advertising and marketing and offers.

Director of Supply String Thomas Duncan II Abroad supply human relationships

and procures financial resources.

Movie director of Marketing Errol Allen 2 Overseas customer relations and

marketing strategies.

Representative of Information Technology Marvin Cole Maintains internet site and

studies new technology applicable to Shoes4U. com.

Director of Research and Development Natasha Martin Researches trends

and future marketplaces and areas of growth.

Customer support Representatives Answers incoming buyer calls and

responds to customer concerns.

Distribution Experts Package orders for client delivery

Recruitment of Employees

In the event that workers will need to be hired services will probably be

purchased from a local work agency.

Incomes and Rewards

All customer support representatives will be paid bare minimum wage and definitely will

only receive medical benefits in the event they operate an average of 40 hours a week.

All associates will be paid an equal salary determined by just how much profit is usually

retained via operations after all costs had been rendered and liabilities

have already been covered. Every workers will probably be covered by Employees Compensation.

All full time personnel are eligible for just one weeks paid vacation following one

yr of work.

The company tasks that among July one particular, 2002 and December 23, 2002 that

will make revenues of $250, 000. Projected revenues for 2003 and 2004

are $2. 91 mil and $5. 82 mil, respectively. Shoes4U. com is definitely seeking

$5 million in venture capital to get used for:

1 ) Establishing an organization and workplace presence in Florida.

2 . Concluding development of the world wide web shoe store.

three or more. Marketing the site and its services and products.

The Market and Customer

Target Market

Shoes4U. com is concentrating on individuals 18 years of age and older. During

the ages of 18 to 40, these individuals are the trendsetters for world

and the #1 users of the Internet (Appendix 1). Also, the average household

income just for this group is usually between $50, 000 and $74, 1000 a year (Appendix 2).


Shoes4U. com plans to aggressively follow and acquire customers through

special offers and convert them in repeat paying customers. Direct email

marketing promotions are the most important vehicle the company will use to

acquire customers. These types of promotions can include charging the customer only

to get the product but no shipping and delivery and controlling, in order to bring in that

consumer to our products and services. Shoes4U. com plans to expand the

business and customer base by providing promotions over a continuous basis.

Shoes4U. com will continually strive to offer consumers with increased cost-

effective avenues, supplying substantial financial savings rather than just a few


Buyer Buying Standards

The traditional technique of purchasing boots can be long and tiring.

Therefore Shoes4U. com is convinced that customers will choose products and

services based on the following criteria:

. Significant cost savings. The shoe store will run online and will

be remarkably automated, enabling Shoes4U. com to eliminate the cost of

both equally building/managing an actual shoe retail store and

manufacturing/distributing catalogs. We will be able to complete these

savings on to the customers, giving goods for approximately 50% much less

than classic shoe outlets. Furthermore, it can be believed which our

prices will be competitive and can possibly undercut mail-order

directory prices, but they have a superior offering of personalized products.

Usually, the primary expense of retailing has become salaries and

wages as well as inventory. Simply by only keeping an emergency stash of

products on hand on our very own and outsourcing techniques shipping to FedEx, we all cut down

the inventory price as well as get rid of the overhead connected with

either catalog or physical advertising.

. Ease. Shoes4U. com will develop it is online footwear store and

specialized solutions to be simple to use, using a self-service

approach to buying products. Goods will be transported to the

site the customer picks, enabling the entire process to become

managed from the safety of the customers office or home.

. Streamlined satisfaction process. Following an order is placed, Shoes4U. com

is going to electronically mail a ready-to- graphic data file. Where appropriate

a job ticketed file, which is a data record containing each of the

attributes of an order, will probably be sent, initially to the organization database

after that to one of the companys circulation partners and FedEx.

. Broad range of services products. Shoes4U. com will provide a one-stop

look for a wide range of products, with a sneaker selection

which the company is convinced is superior to most traditional shoe retailers

and shoe catalogs. Customers will be able to perspective and assess products

and either quickly place their particular order or perhaps save their work-in-

improvement to order at a later date.

. Comprehensive customer support. Shoes4U. com will offer a broad range

of customer companies during most phases of the ordering and fulfillment

process. After each order is placed, an email meaning will be

instantly generated to the consumer that itemizes the order, the

total cost, and reiterates the estimated delivery time. The business

will digitally receive buy confirmation, and delivery

data from its partner distributors and make this data

accessible to customers through a password-protected system

enabling the customer to easily verify an requests status on the net or even

terminate the order if it have not yet recently been shipped. An extra email

will also be sent when the customers order is shipped.

Industry Description

The explosive growth of the Internet like a tool intended for global sales and marketing communications

has empowered millions of people to interact in electronic format. The IDC

estimates that there were 142 million Internet users worldwide at the conclusion of

1998, and anticipate this amount will expand to around 502 million by the

end of 2003. Rapid approval of the Internet as a communications platform

by both businesses and customers, has created the building blocks for

significant growth in business-to-business (B2B) and business-to-consumer

(B2C) ecommerce. IDC estimations that globally commerce online

will increase coming from approximately $50 billion more than a decade ago to $1. 3 trillion in


Small businesses are taking advantage of the opportunities the Internet

offers. The IDC estimates that the volume of small businesses involved in e-

commerce will increase forty seven. 1% yearly, from 500, 000 at the end of 1998 to

almost 2 . almost 8 million by the end of the year 2003, signaling the broad ownership of the

Internet by these kinds of small businesses.

The widespread adoption from the Internet like a purchasing motor vehicle has created

loads of opportunities for businesses that offer services and products

to buyers. Simultaneously, it has given the two small businesses and

consumers a greater variety of products from which to choose at competitive


Internet selling is likely to continue to move ahead at soaring rate

partially due to advances in technology. Methods of featuring forgery-proof

identity for across the internet consumers possess improved greatly in recent years.

Technology for making buys over the Net, also small buys that

total to only a number of cents, features improved due to payment systems initiated by simply

CyberCash of Reston, Virginia. Major, traditional retail vendors, even

individuals dominant inside their store portions, are trading heavily in new

websites. Selling online is no longer a distinctive or futuristic thought. This

is now a delightful mode of alternative selling that is rocketing in advance at a

rate and so fast that no one can keep up with it.

E-marketplace Reports

The investigation shows that e-marketplaces will be accountable for 53% coming from all

online transact. Research also indicates that more companies are shifting to

buy things and revenue on the Internet and need to build much deeper

relationships with business partners. This studies have also displayed:

. Industry issues run rampant. In todays business environment

comparing offerings across suppliers requires multiple phone calls to

various suppliers or enlisting the expensive support of a broker. Time-

consuming methods like these will be easy goals for the Net, where

getting agents can gain instant access to evaluations of many

diverse products.

. E-marketplace distributors will decrease technology boundaries. Today, B2B

entrepreneurs may acquire superior marketplace computer software from

firms like Tradex, Ariba, and Commerce One particular, or totally offload the

building of their websites to a lengthening set of experienced e-

commerce integrators like Eyesight Systems or perhaps Software Solutions


Shoes4U. com will ensure our success simply by combining one of the most functionally wealthy

site with all the best prices to get our consumers. Shoes4U. com will aggressively

pursue relationships and produce a large customer base to get a solid

foothold in the markets it ventures in. New straight e-marketplace rules

will emerge. As your competition increases in these vertical e-marketplaces

the providers will have to upgrade their tactics and change their particular

business paradigm.


Each of our major competition are www.footnotesonline.com, www.tonyshoes.com

www.zappos.com, and www.designershoes.com. These on the net retail stores

provide you with the same items as Shoes4U. com. Yet , our prices, product

variety and delivery options are better than these other on-line shoe

stores. Our potential competitors happen to be physical discount retail stores

including DSW, SRI, K, G, and other outlet stores. Our competitive advantage

is convenience, 24-hour nation-wide availability, low detailed costs

(i. e. inventory, storage, and fixed costs) and personalization. (Appendix


Services and products

Shoes4U. com. The online sneaker store will offer you customers a one-stop look for

addressing their very own footwear needs. Our on-line offerings happen to be targeted to always be

more convenient and cost-effective than competing alternatives provided

through traditional channels.

Shoes4U. com will make simpler the purchasing and purchasing process in numerous

ways. Reduce overhead costs because of the online characteristics and automation, and

allows the company being more cost effective than traditional selling


Shoes4U. com will allow customers to track their acquisitions from learn to

finish. They will be able to look at their selections online and produce

modifications without notice, customers could have access to support 24 hours a

day, 7 days a week. Most importantly, Shoes4U. com will provide our

customers exactly what they want or perhaps there will be no charge.

Shoes4U. com products and services is going to address the need for assisting

consumers in obtaining their range of boots, sports shoes, sandals and a

number of other boots needs.

The companys item selection will never need a substantial initial investment. We

will certainly deliver each of our products through FedEx that will then drop ship each of our

products directly to the customer.

Item Categories

Guys Department





Corporate Casual

Sports shoes

Womens Office


Boot styles


Sports shoes


Clients will be able to order online and will have access to a 1-800

number for customer inquiries (9a. m. -5p. m. Eastern Standard Period, Monday

through Friday). After ordering the order information will be stored in our

repository. Where after the order data will be directed simultaneously to

both the distributor and the delivery agent FedEx to be sent to the

consumer within a 72-hour period.

Come back Policy

In the event a shoe is defective, you aren’t completely satisfied

and the shoe will not be worn, the customer will have the option of

returning the product and receiving an alternative or the same exchange.

Consumers will be able to get in touch with the company via the Internet through


Future Expansion Plans

Items that will be are available in the future contain:

. Accessories (i. e. bags, belts, hats)

. Physical Retailers

. Expand Internationally

Shoes4U. com will ultimately provide franchising opportunities. While the need

intended for doing business in the information grow older evolves, therefore will we all. The company

will give you resources for buyers to remain within the cutting edge of


The objective of Shoes4U. com is to become the leading on the web shoe store. As

portion of the ongoing strategy, the company ideas to:

. Make New Providers. Capitalize upon being one of the first online shoe

stores to our market by strongly introducing new services

products and promotions.

. Build brand recognition. Build brand recognition by promoting the

Shoes4U. com brand through different marketing channels, such as on the web

advertising, advertising, and guerilla marketing.

. Expand interactions. Expand the companys promoting relationships by simply

aggressively growing new human relationships with leading destination

websites and media companies. This will accelerate customer

acquisition and increase use of our on the web shoe retail outlet.

. Build customer base. Develop a customer base and stimulate replicate usage

by exposing consumers to services and products that most strongly meet

the requirements.

. Increase private-brand projects. Expand each of our companys manufacturer

initiatives simply by entering into new relationships using a variety of

firms to increase syndication and sales channels, and increase

using services.

. Leverage and extend technology. Leverage and extend the companys

technology platform simply by enhancing the functionality of the Shoes4U. com.

This will be done to improve order movement and revealing, expand services

offerings, facilitate more full integration with vendors, expedite

payment digesting, and increase the efficiency from the system.

Marketing and Sales

Shoes4U. com will strive to develop the most identified and reliable brand

for designer shoe sales around the Internet. To expand the customer base and

extend the image of the firm, we want to aggressively showcase the

Shoes4U. com manufacturer through a mix of online and classic media

marketing, public relations and guerilla promoting. Shoes4U. com strives

to provide high style, trendy, quality shoes. The organization also plans to

expand our affiliate marketing and co-branded online site strategies through

agreements which has a range of destination websites.

The company will be promoting Shoes4U. com over the Internet through:

. Banner ads

. Providing a little percentage from the sales produced through websites that

list Shoes4U. com from which a buyer makes a purchase.

Net ads is surely an obvious choice because which is nature of the

business. Promoting will also be done through countrywide media including

national magazines and publications. Newspaper and magazine advertising will be used

seeing that our focus on customers consist of people who browse various journals.

Television ads will be used in most markets, since Shoes4U. com will be

targeting large towns.

Sales Strategy

The companys sales approach will be relatively minimal seeing that Shoes4U. com

is offering stable durable items. It is expected that the companys

marketing attempts will bring clients to the website, and the great things about

convenience, and low price because advertised on the website will be the

incentives to close a sale. Promotions and add-on products coupled with

ongoing low prices will create repeat business.

Strategic Relationships

The company has strategic forces with major shoe corporations, major

marketers, software builders, and athletes/spokespeople. These

units are important to all of us because they may allow the business to utilize

the knowledge and assets of these organizations with no additional cost for the

business. Shoes4U. com plans to likewise form tactical alliances with search

machines such as Yahoo! and Lycos to promote the web page, as well as

going through the possibility of developing strategic partnerships with content material

providers such as America On-line.

The company likewise plans to pursue proper relationships with leading

vacation spot websites and media businesses in order to boost traffic to

it is website. Simply by aggressively pursuing new interactions, we believe we could

accelerate the acquisition of clients and increase usage of our

online store.

Shoes4U. com will likely have strategic relationships to e-tailers to

facilitate revenue programs and promotions.

Revenue Programs

E-Coupons coupons could have a unique recognition number to manage

redemptions. When customers place an order, their e-mail address will probably be

stored in the company database and definitely will qualify all of them for foreseeable future promotions

and programs.

Rebate Program for each 9 pairs of shoes a client buys, they may

receive a $100 electronic rebate.

Allied Backlinks Program the moment customers obtain $1000 or more worth of

products, they will obtain $100 of e-bucks for starters of Shoes4U. coms full



Shoes4U. com has primary offices located in Tallahassee, FLORIDA. All

businesses, from administration to web development, will take place for

this leased office site of approximately 12, 000 square feet.

The customer can place an order. The order information will go to

Shoe4U. com database. The order information will be brought to the U. S. centered

distributor. Te order are processed and sent back towards the

Shoes4U. com warehouse, likewise located in the headquarters. From there, orders

will be delivered by means of FedEx. This whole method occurs inside three days. A

source chain structure is found in the appendix (Appendix 4).


An online sneaker store faces challenges that other electronic commerce

sellers do not encounter. Shoes4U. com will framework its online shoe shop to

address the problems of selling a product that comes with an intrinsic personal

value. Sneakers vary in fit, that makes the process of seeking on sneakers an

integral part of overall shopping procedure. The computer software program

architecture of Shoes4U. com, the related websites, as well as the order finalizing

technologies incorporate high-performance and proprietary software modules

with technology that is licensed by third parties.


The difficulties for a web based shoe shop which are not really typically encountered by

various other electronic commerce vendors include:

1 . Extensive customer discussion. Our websites are not showing static

articles pages, consumers are engaged in price and selection buying

which require constant program monitoring and optimization since visitor

targeted traffic grows.

2 . Versatile pricing. An intelligent agent will be used in order to check

the prices of similar charged merchandise on the variety of sites in

so that it will ensure our continued leadership as the cost leaders in the


3. Clever order redirecting. Each of the shoe wholesalers the business

will work with has several capabilities and a unique pair of

requirements which might be taken into account when determining the right way to

fulfill an order. By simply considering account product type, pricing

location, and shipping and delivery options, Shoes4U. com will strive to route each

buy individually to the vendor while using best mixture of quality

delivery time, and price.

4. Re-orders. Shoes4U. com will keep each customers order

requirements, including personal and delivery information for the

limited period. We will not sell off this to the related businesses.

Shoes4U. com believes that, with our technology expertise, we will be

able to address these challenges while also handling many

customer orders. We feel this symbolizes a competitive advantage.

Application Modules

The application that facilitates the online boot store can be described as collection of

bundled software modules that will enable Shoes4U. com to quickly create

maintain, modify, or perhaps replace person components. Shoes4U. com will make

its private software modules using creation and specialized standards

and practices, and without significant dependencies on particular operating

devices, databases, or Web hardware technologies. Because of this, the company

will be able to move servings of it is software among different sources

operating systems, and Web server products to upgrade potential or have

advantage of value or functionality improvements, as they become available.

The following is a description with the key computer software modules which will

be found for the Shoes4U. com website:

1 ) 3-D Workshop. This will allow consumers to view moccasins from a

variety of perspectives and to take a virtual travel of the shoe components

having a related description of each part of the shoe and why that shoe

features superior quality.

2 . Item and Prices Engines. The various search engines will include a wide

range of product t, features, and pricing info. To support the

broad array of product different versions and modification options offered

we is going to these sources to be extremely flexible. This permits us to

modify the records while the market requires.

a few. Secure Shopping cart software. We provides a personalized order container to

retail outlet and safely process purchases. The Protect Shopping Cart will probably be

integrated while using systems of members, hence reducing the need for

human input in order to develop and complete a great order. The

company feels that by simply organizing the system in this manner, the

order and completion process will be vastly more efficient and are

less problem prone than current techniques.

4. System Credit reporting and Analysis. This program is definitely ed to customer

actions on engaging websites. Shoes4U. com is going to utilize this

program in order to stay aware of sector and selling trends.

Program Standards and Integration


Shoes4U. com will offer the following standards:

. Excessive operation.

. Optimized monitors incorporating data from a number of modules on a single


. Great interesting depth to handle the most sophisticated requirements.

. Tightly integrated specifications to minimize problems, data entry, and period

and take full advantage of the speed and information content on displays and outs.

. Regular look and feel, uniform prompts and similar data flow intended for

every component.

. User-friendly. Rich in useful features including help exhibits, pick

bins, numerous user-changeable flags and user-modified choices.

Depth and Integration

Shoes4U. com will have depth, meaning that the software will permit the

buyer to go further than the basics. Interesting depth will apply to each component

individually: price, cost collection, and accounting. Software without

depth is limited and can be annoying to a client.

The company will have a way to confirm buyer information when ever

processing an estimate. We may also be able to way order to wholesaler

and quickly allocate inventory, verify credit limits, enable

coverage, and put all outdoors buys on the must buy list for choosing and

changing work-in-process. For the order can be taken and the customer is definitely

billed, all information will be totally automatic. We will have depth in

accounting. This implies the subsequent:

. A job scan will be pre-billed or partially billed.

. The florida sales tax will be computed for all says taxes, including any

county or neighborhood tax.

. More than one accounting period may be open concurrently.

. Permitting several bank details and classes of Accounts Receivable to

automatically calculate and track sales commissions and multiple plants

with individual and consolidated economical statements.

Monetary Projections and Plans

Money Requirements and Uses

The organization will be increasing $5 million for the purposes of:

. Establishing a business and office presence inside the USA and


. Completing the introduction of the Internet shoe store.

. Marketing the web page and its services and products.

. Offering a world-class customer support website.

The table in Appendix 5 provides a malfunction of how the funds to be used.

Significant Presumptions

Nature and Limitation of Projections.

This kind of financial projection is based on revenue volume at the levels explained

in the earnings section and presents, to the best of canal knowledge

and belief, the companys expected assets, debts, capital, profits

and expenditures. The projections reflect managements judgment from the expected

circumstances and its anticipated course of action presented the theoretical


Nature of Businesses. The company runs as a Sarasota LLP.

Profits. Shoes4U. com will make revenues through the sale of various

products to customers. The companys product or service will be

accessible to customers through the Shoes4U. com website.

The organization will not recognize revenues until the product is sent

collection of the receivable will be probable, and partner suppliers

have satisfied all contractual obligations to the customer. Shoes4U. com

will take title to all items that the business instructs their partner

marketers to produce. Shoes4U. com believes that acquisitions by businesses

will be the cause of a majority of the revenues and will record revenue net of

discounts. The organization will record the cost of promotional items that it

will offer away at no cost as a prospective expense (Appendix 6).

Appendix items several through doze give a even more in depth depiction of Shoes4U. com

financial position.


Shoes4U. com presently has no functioning history, which makes it difficult to

prediction future functioning results. The business will encounter risks and

difficulties that start-ups frequently encounter in rapidly innovating and

competitive markets. These risks incorporate expanding the quantity of certified

partner distributors and improving technical and logistical connections

to these vendors. In the event that these dangers are not tackled successfully, the

business will be seriously damaged.

Due to the mother nature of Internet business, the efficiency and variances in

quarterly sales and operating expenditures will depend on the existing

marketplace and competition. The performance of Shoes4U. com will depend on

market and industry risk factors that the firm recognizes will probably be

subject to. The companys perspective of the risks is just as follows:

. Employee turnover. One of the primary risks that all dot-com companies

face today is the loss in key employees. Shoes4U. com will reduce

this risk by ensuring that our employees have got a worldclass working

environment, which includes becoming paid competitive wages, excellent

benefits, and stock options.

. Competitors. To mitigate this kind of risk, we will carefully monitor each of our

competitors prices structures, business strategies, and overall

customer satisfaction to make sure we are one stage ahead at all times.

. Financial Factors. To minimize this risk, we is going to diversify the

position in the products and services we offer, and also

planning to guarantee there is always enough liquid assets and resources

in case the economy begins to show adverse trends.

. Customer retention. The company can aggressively advertise its

products and set up strategic complicité with industry

leaders in order to generate a solid customer base and retain


. Downtime. Technical problems, system failures, or Net


. Timing. The timing of enormous customer orders, or the failure to enter

in strategic alliances.

. Costs. The amount and timing of operating costs and capital

expenditures associated with expansion with the business, procedures, and


. Prices. Changes in each of our pricing plans or competition pricing


The success of Shoes4U. com would depend on a significant volume of buying

buyers knowing regarding, and regularly using, our services. The industry for

Internet-enabled shoe shops is at a beginning stage of development. Many

customers will be addressing problems such as quality, reliability, invoicing

delivery, and customer service the first time in a self-service

Internet-based, creation and buying environment (w/ regard to shoes).

Educating potential customers is known as a complex, time intensive and high-priced

process. On many occasions, organizations must change founded business

methods and perform business in new ways to work with the services.

Bottom line

We anticipate that Shoes4U will develop into a incredibly profitable firm.

It will demonstrate to be a rewarding venture for almost any investor. Affordable combined

with high quality companies efficiency is the equation to get our

companies success. We believe that though our company is going to profit little

in the initial year, revenue will be doubled by the second year and

knowledge a continuous expansion. We have intentionally placed our company in

a great e-commerce marketplace in order to prevent barriers to entry and high begin

up costs. We as well evade the potential risks of long term debt and bankruptcy simply by

choosing to never borrow money. We expect in Shoes4U and you should also!


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a few. Plunkett, Jack W. Plumbetts E-Commerce, Online business Almanac.

Harrisburg, Texas: Plunkett Research, Ltd., 2000

5. Tracking Net Infrastructure: A Handbook in Business, Tech

Structural Problems Reshaping the Landscape of the Commercial Net.

The Make Report online, April mil novecentos e noventa e seis.

five. Trepper, Charles. E-commerce Approaches: Mapping Your Organizations

Success in The modern Competitive Market place. Redmond, Buenos aires:

Microsoft Press, 2000.

On the web Sources

1 ) www.plunkettresearch.com

2 . www.neimanmarcus.com

several. www.designershoes.com

some. www.nordstrom.com

your five. www.zappos.com

six. www.tonyshoes.com

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