Street mobility is known as a primary requirement of human life that has become a universal calamity as an ever-rising reason behind death and disability worldwide. Mass media generally radios and journalists can play the role to make knowledge driving safety. Highway safety advertising campaigns enjoy an important part in increasing road protection by marketing safe behaviors. In particular, they will publicize preventive messages and promote safe behaviours through radio programs which wealth mass, enhance peoples understanding and knowledge of the significance of the trouble and counsel for less dangerous roads and systems. Unfortunately, it happens often that press write upon traffic and safety related issues only when they have to survey on a crash. In these cases, reporters tend to have very little time to explore various angles for their stories or to understand why incidents happen or why some are perilous or the particular consequences will be for the families, residential areas and contemporary society at large. In this way that most traffic-related news limit to the What, Who, Wherever, When and Why and to inform viewers about what happened. Yet, it is by studying the causes and consequences of road accidents, by shifting from traffic-related stories to road safety pieces that journalists can contribute the majority of effectively to modify.
In Tanzania too the record of road accidents was very high previous 10 years in the past although it has started to decrease in 2017 due to new guidelines introduced Tanzania Police Force below new administration of newly elected chief executive and the approach traffic police department has started to do their very own work virtually by testing whether a drivers was consumed or certainly not, putting a technical tools that monitor the speed of autos especially traveler buses which travel to different region, put in force the laws and bylaws. The apparent the introduction of BODABODA has also improved the number of mishaps and deaths. In other palm media in Tanzania possess tried to produce a television and radio applications to create awareness and instruct people, for example , TBC has introduced a a radio station program named SAFIRI SALAMA to educate the society regarding road questions of safety since 2008.
Even now, there is a obstacle because the majority of media in Tanzania might not have radio or television programs that provide education on road basic safety and extensively organize the workshops for road basic safety despite the large number of deaths as a result of highway accidents. In this scenario, media owners and the government could put focus on having numerous programs regarding road mishaps and basic safety.
