Term Paper[pic] upon IMC Research of Robi April twenty six, 2010 Principal of IMC Analysis about Advertisement Primary of Marketing(MKT-101) Prepare For: Kashfia Ahamed Lecturer Department of Business Supervision Prepared By: Faqurel Hasan 2009-1-10-299 Arifur Rahman Khan. 2009-1-10-145 Sifat Ahsan 2009-1-10-062 Md. Shariful Islam 2009-1-10-154 Fayaz 2009-1-10-150 Notice of transmitter April twenty nine, 2010 Ms.
Kashfia Ahamed Lecturer Department of Organization Administration East West University or college 43, Mohakhali C/A, Dhaka-1212. Subject: Submitting of report on IMC on Robi.
Dear Madam, It is of great honor and delight to us to present you our term paper, well prepared as a part of MYCKET 101. When I do this task I feel me as a marketing expert it is a new experience to me and this daily news will help me and also Robi. We are thankful to you to get giving all of us the basic knowledge to prepare this kind of hard work. All of us wish we all will get usually support from you and you will also get development via us. Around the behalf from the crew Arifur Rahman Khan¦.. 2009-1-10-145 Acknowledgement: First of all we would like to offer thank to almighty jahve.
We believe that behind every success there may be some creativity and cop-operation of several special individual that never are available in the picture but always give support to create this term paper. secondly I would like to thank Ms kashfia Ahmed for supplying us unlimited support. We work this promotional task in 5 ways? Magazine? Billboard? Newspaper? Radio? Tv set Executive summery: Robi was Aktel which company was started generally there journey in 1997. This can be a forty: 60 joint venture company. Bangladeshi TM and Singaporean telecom was the owner of this firm.
This company provide telecom companies around Bangladesh. There technology is by Germany and there Credit cards are supply by china manufacturer. This company holds the 235 of the telecom industry of Bangladesh. Communication procedure for TELEVISION SET Advertisement: [pic] 1 . Fernsehsender: Here Robi is giving the therapeutic massage that they are transformed as Aktel to Robi. 2 . Encoding: Robi is definitely advertising them as a more recent in industry with most current tec a few. Message: This kind of add give the message that as sunlight is highly effective we are likewise powerful with this technology. 5. Media: In this case robi is definitely selecting this as a right media to reach them. 5.
Solving: Target buyer of this services will see this tv add and appreciate about this meaning. 6. Recever: All city class people are our targeted customer who will understand this communication. 7. Response: Targeted client will realize that what we want to say to them. 8. Feedback: Finally when they display there reactions to all of us and purchase this system then all of us will get our result. being unfaithful. Noise: Customer may distract while watching this tv put. Communication method for Newspapers Advertisement: [pic] 1 . Fernsehsender: Here Robi is offering the therapeutic massage that they are altered as Aktel to Robi.. Encoding: Robi is advertising and marketing them as a newer in market with latest tec 3. Message: This put provide the meaning that while sun can be powerful were also effective with our technology. 4. Media: In this case robi is choosing this as a right media to reach them. five. Decoding: Concentrate on consumer on this service will discover this Newspaper add and understand about this message. 6th. Recever: Every urban category people are our targeted consumer who will understand this message. six. Response: Targeted customer will understand that whatever we want to talk about to these people. 8.
Reviews: Finally after they show right now there responses to us and buy this product then we are certain to get our end result. 9. Noise: Consumer may distract while watching this Paper add. Conversation process for Magazine Advertisements: [pic] 1 ) Sender: Below Robi is giving the massage that they can be changed since Aktel to Robi. installment payments on your Encoding: Robi is advertising them as a newer in market. a few. Message: This add give you the message that as sunshine is powerful we are as well powerful with the technology. four. Media: In such a case robi is usually selecting this as a right multimedia to reach all of them. 5.
Decoding: Target buyer of this assistance will see this kind of Magazine add and appreciate about this meaning. 6. Recever: All urban class individuals are our targeted customer who will understand this meaning. 7. Response: Targeted client will realize that what we wish to say to them. almost 8. Feedback: Finally when they demonstrate there answers to us and purchase this product then all of us will get each of our result. 9. Noise: Consumer may distract while watching this kind of Magazine add. Communication procedure for Billboard Advertisement: [pic] 1 . Sender: Here Robi is giving the rub that they are improved as Aktel to Robi.. Encoding: Robi is marketing them as being a newer in market. 3. Message: This kind of add give the message that as sunlight is effective we are likewise powerful with this technology. 4. Media: In this instance robi can be selecting this as a right media to reach these people. 5. Decoding: Target buyer of this service will see this kind of Billboard put and appreciate about this concept. 6. Recever: All urban class folks are our targeted customer that will understand this concept. 7. Response: Targeted client will understand that what we wish to say to them. almost 8.
Feedback: Finally when they demonstrate there responses to all of us and purchase this product then we will get each of our result. 9. Noise: Client may distract while watching this Billboard put. Communication procedure for The airwaves Advertisement: [pic] 1 . Sender: Here Robi is providing the rub that they are transformed as Aktel to Robi. 2 . Development: Robi is usually advertising them as a new in industry. 3. Communication: This add provide the meaning that while sun is usually powerful we could also strong with our technology. 4. Media: In this case robi is choosing this with no consideration media to get to them.. Decoding: Target buyer of this assistance will see this Radio put and understand about this concept. 6. Recever: All urban class individuals are our targeted customer that will understand this message. 7. Response: Targeted buyer will understand that what we want to say to them. almost 8. Feedback: Finally when they present there answers to us and purchase this system then all of us will get the result. on the lookout for. Noise: Customer may distract while watching this kind of Radio add. References: 1 . MKT101 (Kotler). 2 . Robi web view. 3. Magazine. 4. Magezine.
