Define your target audience. Precisely what are some features associated with the people in your target market? One of the main motorists of Anheuser-Busch’s success in the last 150 years has been their ingenuity and innovation in advertising and marketing. Because times changed, Anheuser-Busch always has created new ways to connect ale drinkers with its products (Marketing and Advertising and marketing, 2011).
While using merge between Anheuser-Busch and Grupo Modelo we want to appeal to a larger range of persons. Combined really is endless to be the primary beer firm in the world.
The goal is to appeal towards the energetic small crowd and the business savvy older group. In the U. S., ale is generally aimed toward adult males. It is additionally closely associated with sporting events in which men represent over 80 percent of total US dark beer sales. At Anheuser-Busch and Grupo Exemplar we do not wish to give up our wider consumer foundation. We will be sure to capitalize on the consumers that every company can bring individually but put each of our main give attention to obtaining fresh consumers. Now our audience would incorporate men and women involving the ages twenty one to 44 that are across America and Spanish countries.
Although our range is very large you will find separate target audiences with different characteristics several beers. Were glad that individuals can target different age range and types of people through different drinks. We feel it is important that we certainly have a different types of drinks for any colour scheme. Our consumers are the ones that keep us alive and we be sure we execute all our market research to give all of them what they want. The functions of our target audience are very different for each beverage. Budweiser is a very popular beverage amongst guys between the age ranges 21-34.
Fresh adult males which can be die hard sports enthusiasts are the major population of beer drinkers. Budweiser provides their needs by providing them with high quality beer that they enjoy and providing goods such as attire that intertwines with their sports team / person they will enjoy (Quincy, S., 2010). Corona is a very popular dark beer amongst males ages 21-35, and more now then in the past, females have become avid ale drinkers while using likings of Corona Lime. They are assured, fun folks who don’t take life also seriously. They are past requiring their buddies’ approval from the beer they will drink.
They believe that the popular beers all others is consuming don’t meet the person that they are”or the individual they want to be. They’re open to change. They want a ale that displays their persona. And they appreciate what Corona offers: an escape from the regular (Corona Extra: Miles Faraway from Ordinary., 2006). Stella Artois is another popular beverage, but it is usually popular amongst the older group. The consumer age range for this ale is 25-44. Beer consumers age 25-34 are eighty-one percent very likely to drink Stella than other buyers in the expected population.
Those between the ages 35-44 were eighteen percent more likely compared to the projected populace to drink Beck. Education seems to be a large factor in the Stella artois lager consumer. Data shows that the greater education a person has, the more likely they may be to drink Stella. The typical Stella artois lager consumer is most often well educated with at least a school degree, if not a Masters Degree or more. This viewers consists of experts such as doctors, lawyers, lenders, etc . (Ali, A., , Smith, E. (2011). Appealing to so many different types of people is one aspect that we feel will make us effective in the long run.
Sources Marketing and Advertising. (2011). Retrieved September 15, 2012, from http://anheuser-busch. com/s/ index. php/our-heritage/history/marketing-and-advertising/ Quincy, S. (2010). Budweiser: A Marketing Analysis. Recovered from http://www. rantrave. com/Rave/ Budweiser-A-Marketing-Analysis. aspx Corona Extra: Miles From Ordinary. (2006). Retrieved 2012, from http://s3. amazonaws. com/ effie_assets/2006/367/2006_367_pdf_1. pdf file Ali, A., , Cruz, K. (2011). Stella Artois Campaign [Powerpoint slides]. Gathered July 15, 2012, from http://www. slideshare. net/KDSdesign/stella-campaign