Excerpt from Term Paper:
businessperson Ellen Marram. Specifically, it will account Ellen Marram and her position available in the market economy. Ellen Marram is known as a woman who also got her MBA at any given time when few women were majoring running a business, and fewer still had been gaining their particular MBAs. She gets had a very long and varied business career, and continue to be change and grow since the face of business expands across the globe.
Ellen Marram
Ellen R. Marram has a very long and diverse career in American business, and provides gained prestige for a selection of business goes and her position on the market economy. Marram graduated in 1968 from Wellesley College or university with a degree in economics. In 2001, the College awarded her a great Alumnae Accomplishment Award. Marram received her MBA in the 1970s from the esteemed Harvard Business School, when ever women Master of business administration degrees were quite few and far between. The Harvard Business School in addition has awarded Marram an Alumni Achievement Award.
She then simply began her business career in Marketing at Button Brothers, and after that moved to Johnson Johnson Personal Products. Your woman joined Standard Brands, Inc., in 1977, and stayed with the company after Nabisco bought them in 1981. The moment Marram started her profession at Regular Brands, your woman worked as a group products supervisor, and came into the vice-president position following your takeover by simply Nabisco. Her career for Nabisco bloomed, and she worked her way to president from the Grocery Department in 1987, where her responsibilities included “eight several functional areas: marketing, business development, financing, manufacturing, info systems, the good quality assurance, personnel, and research and development” (Forbes and Piercy 90). In 1988, just one year later, your woman moved to the top spot in Nabisco, turning out to be president and CEO of Nabisco Cookie Company. It had been during her time at Nabisco that Marram created a low-fat alternative to high excess fat snack foods that became the well-known and best-selling manufacturer – SnackWell’s.
Looking for fresh challenges, Marram left Nabisco in 93, and relocated to Tropicana Beverages to take within the president and chief executive placement.
She moved from Nabisco to be leader and leader of Tropicana Beverage Group, then a division of Seagram Company. While the lady was at the helm, she turned lackluster Tropicana right into a global juice-industry leader. In the past, she had expected Tropicana to go community and had prepared to remain brain of the recently independent organization. Instead, Seagram sold the machine to PepsiCo Inc., that kicks off in august, 1998. 90 days later, Marram quit and announced the girl was looking for a CEO slot machine in a key consumer-products business (Brady).
Marram’s career was at it’s height after the girl left Tropicana, which she had taken from a local Florida company into a global organization with crops in Asia and The european union and lemon groves in Asia. During her tenure at Tropicana, she was named one of the Top twenty-five Managers in the Year 98 by Business Week mag. Her following challenge arrived 1999, the moment she took over leadership of a small , start up Internet business called efdex Inc. The company planned to act as an online food and drink exchange and trading system where purveyors and clients can meet throughout the world and make business opportunities and alliances.
However , Marram’s period at efdex lasted not more than a year, and although none the company nor Marram could discuss the main points, rumors distributed Marram was removed from her leadership part by the business board of directors. Afterwards, the company flattened. Her dissatisfaction in the dot. com universe did not long lasting. In Sept. 2010 of 2150, she became a member of North Fortress Partnership, positioned in Stanford, Connecticut, where she is chairman and a controlling partner in control of the company’s refreshment lines, which include “Fantasia Refreshing Juice Co., Naked Juice, M. H. Zeigler and Sons, Orchid Island Drink Co., Saratoga Beverage Group and Wiman Beverage Co. Her business is the country’s largest clean and refrigerated premium drink business” (Trigaux). Marram’s period at North Castle appears to be stable and just what she was looking for at this time in her career. While she loved her amount of time in the appear in. com globe, “I’ve learned all about the Internet and technology, ‘ she says” (Brady), it is clear Marram’s career path leans toward classical packaged goods and drink
