1 ) Explain the importance of the marketing mix. Product Price Campaign Place 2 .
Describe and analyze the marketing supervision functions. Producing marketing strategies and plans Capturing marketing ideas Connecting with customers Building strong brands Shaping promoting offerings Providing value Connecting value Creating long term expansion 3. Explain the elements of a marketing prepare. Executive Synopsis Situation Examination Marketing Overview Target market Marketplace Demographics Towns Demographics
Behavior factors Marketplace Needs Styles and Growth S. Watts. O. T. Analysis Strengths Weaknesses Opportunities Threats Competition Product Supplying Keys to Success Critical Issues Marketing Strategy Mission Advertising Objectives Economic Objectives Goal Markets Setting Strategies Marketing Mix Circulation Price Advertising and marketing and Promo Customer Service Advertising Research Financial records Breakeven Examination Sales Outlook Expense Forecast Controls Income Expenses Client satisfaction New Product Creation Implementation
Promoting Organization Corporation Chart Backup Planning Problems and Risks Worst Case Scenario some. Describe the stages from the product life cycle. Introduction Expansion Maturity Drop 5. Make clear and analyze the advantages and drawbacks of going into international marketplaces. Advantages Economies of range in development and circulation Lower marketing costs Electric power , Range Consistency of brand name Image Capacity to leverage good ideas, quality and efficiency Uniformity in promoting process Cons
Differences in Consumer needs, wishes and work with patterns to get products Differences in response to advertising elements Variations in trends and products Differences in the legal environment Variations in marketing institutions Differences in administration procedures 6. Explain the impact of e-commerce on the marketing functions. Information more rapidly readily available Direct consumer relationship better to develop Economies of range by leveraging advertising collaterals 7. Explain the new product development process Thought generation Verification
Idea analysis Development Commercialization 8. The adoption shape Innovators Early adopters Early on majority Past due majority Laggards or nonadopters 9. The consultative selling process Develop an understanding of needs Offer general profit statement Ask questions Listen cautiously Agree on demands Discuss how you can meet demands Close sales Sometimes known as the need-satisfaction approach 12. One price and flexible value policies 1 price: Same price to any or all customers Adaptable price: Giving the same merchandise and volumes to different buyers at distinct prices.
